Zhao Aisheng: To do business, we must also talk about human feelings.

On July 18th, a sunny day after the rain and a refreshing fragrance in the air, the reporter went to the headquarters of Detai Yaming Company in Yuquanyingqiao South and had a face-to-face exchange with General Manager Zhao Aisheng.

Business: I only earn 100 yuan, I will never earn 200 yuan.

Zhao Aisheng has eight or nine years of experience in doing business. The impression given to reporters is gentle and intimate. He can't see the bad habits of many people in the mall.

"To do business is to talk about honesty and reality, only earn one hundred yuan, you don't want to earn two hundred yuan. 1 Zhao Aisheng talks about the principle and quality of doing business is very common, "honest business, long time Naturally, there will naturally be a group of customers who trust each other; if the customer accumulates more, the business will be done well.

Because Zhao Aisheng inherits the excellent business quality that ordinary businessmen do not have, the business is not only bigger, but also easier to do. Therefore, in the process of talking with Zhao Aisheng, he scorned the mantra of “doing business is actually very simple”, which is shocking.

Cai Ganqiang: Have the power to talk about human feelings

Zhao Aisheng has been a dealer of Huaqiang for more than three years, and naturally he has to deal with Hua Qiang’s boss Cai Ganqiang. Talking about Cai Ganqiang, Zhao Aisheng’s face is full of respect.

"Cai has great strength and great strength. He is a pragmatic entrepreneur. 1 Zhao Aisheng's evaluation of Cai not only comes from the intuitive impression of Cai and his interaction with Cai, but also from the cooperation with Huaqiang through several years. I will come out of it.

Zhao Aisheng also said with deep meaning that Cai is still a very human person. For example, the franchise fee for Huaqiang will not be very high. The most important thing is that Huaqiang’s economic support can be obtained at the beginning of the cooperation. Cai always develops merchants with the help, support and care of dealers as the starting point. It is the goal of developing a market by win-win cooperation and common prosperity.

Benbang: The market is good, confidence is enough

Zhao Aisheng has been Huaqiang for more than three years. By last year, the annual sales had reached more than 17 million. In January of this year, Zhao Aisheng started the Beijing general agent who positioned the high-end Benbang brand. Zhao Aisheng told reporters that the market demand is multi-level and multi-faceted, both low-level and medium-high. The state products are positioned in the middle and high-end, and meet the other part of the market demand, providing manufacturers and businesses with another development opportunity and starting point.

Zhao Aisheng also saw the shortcomings in the development process of the state as an emerging brand. "The product line of the state has been too broad and too complete, so that some products have not reached strict standards." Zhao Aisheng said, "The expansion of the product line should have a process, gradually develop and gradually improve."

"But I am still full of confidence in doing a good job. Zhao Aisheng has not forgotten to add.

Entrepreneurship Road: Business is hard to grind

Up to now, it has more than 100 employees, more than 10 distribution vehicles, tens of thousands of square meters of storage area and tens of millions of annual sales. Beijing Detai Yaming Electric Co., Ltd., its founder and leader Zhao Aisheng has experienced ordinary people. Difficult to imagine the road to difficult entrepreneurship.

Nine years ago, Zhao Aisheng, a young man from Hebei Province who was only 19 years old and graduated from technical secondary school, came to Beijing to work. In 1999, he began his own hard work. At the beginning of the business, the 60-square-meter store that was rented was located in a remote location. The store was both a warehouse and a tricycle. The only one tricycle was bought at 150 yuan. The product that the company operated was a father who laid a car for him. Nan Pia Ming brand ordinary light bulb.

Difficult entrepreneurial routing for this departure. Zhao Aisheng has experienced the double difficulties and tempering of spirit and material. Zhao Aisheng has worked as a busy job in invoicing, collecting, inspecting, etc., working more than 15 hours a day; eating and living conditions are extremely bad, living in the store, not afraid to take off clothes at night due to the cold, buying steamed buns in the morning, continuing to soak in the afternoon at noon. Eat. However, all the hardships and hardships have been broken by Zhao Aisheng, who has a strong sense of professionalism. He has stepped up the company step by step with a pragmatic attitude and spirit, step by step to success.

"It is not easy for anything to succeed. It is all that has to go through a hard struggle. Zhao Aisheng, who has experienced the pain of entrepreneurship, is still calm.

Reporter's notes:

"How to see the rainbow without going through the storm." Interviewing Zhao Aisheng, the general manager, the reporter was impressed and the biggest inspiration was his entrepreneurial experience. A foreigner came to the capital and started from the bottom. One step at a time, no matter how many difficulties he encountered, he did not give up. This persistence and perseverance is the spirit of determination and achievement of the cause. When some people are envious of the wealth and success of others, and when they are sighing for their fate, will they ask themselves whether we are smelling chickens, whether we are eating or not, whether we are silently bowing and sweating under the sun?



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