What role should the store and association play?

Recently, the demolition of the Shanghai Lighting City has resurfaced, and the contradiction between the market and the merchants has intensified. How should the lighting market talk to the merchants, how to maintain the interests of the merchants, and how can we achieve a win-win situation? The absence of industry associations has made merchants lack the means to maintain their own interests, and they have to express their interests through inefficient practices such as hanging banners and petitions. Under the current national conditions in China, can the lighting lighting association's setting achieve the expected results? How should the corporate team manage? Netizens launched a heated discussion on these issues.

Hot topic 1: Lighting store investment, just accept the facade rent?

Netizens are "absolutely wonderful": In recent years, many friends have told me that "now doing the light business in the market, the market side does not care about us, just accept the rent of the facade." Others say that to be good at business, we must first increase market sentiment. The key to raising popularity is to rely on the market side. Merchants can only cooperate with the market.

The development of the industry, the husband is responsible. As a part of the lighting industry, you have to pay attention to the industry. Is the operating lighting market only accepting the rent of the facade? To do an excellent lighting market, what should be done for the merchants?

Some netizens' views

Netizen "Nanjing Lighting Secretary": The good lighting market is said by the merchants. As the marketing department, it is necessary for the merchants to think about it. Don't just collect the rent from the facade. The market is like a long-term fishing line. Everything has to be done. Look at the immediate interests, it depends on long-term.

Netizen "Lighting Swordsman": When the popularity is not strong, the market should consider how to improve popularity, such as business promotion, design competitions, sweepstakes and other activities that are of interest to consumers.

For the issue of market investment, Shi Baoguo, assistant to the general manager of the lighting department of Nanjing Shilin Jialejia Commercial Plaza Market, believes that the lighting store should not only accept the rent of the store. If you want to do a good job in the lighting market, you should try your best to do the following: First, the lighting store The geographical advantage, optimistic about the potential development of consumers; Second, the lighting store investment has advanced professional lighting investment magic; Third, plan the store layout, establish a good market organization, seize the consumer's shopping needs; Fourth, invest in a certain store Propaganda, choose the appropriate media to do the propaganda work; Fifth, do the hardware and software equipment of the store; Sixth, the lighting store must introduce brand products to settle in, stabilize the market, let the merchants be optimistic about the prospects of the store, and also enhance the market's popularity; 7. Scientific market positioning, considering the profit margin of merchants; 8. Mostly consider the interests of merchants. After the merchants enter the market, they will gather merchants to discuss their development prospects and personal communication.

Netizen "Jiangnan Xidaojun": After the successful investment in the lighting market, what should the management party do? Collect rent, protect the safety of the store, maintain the normal operation of the merchants (including the normal supply of the three links), do propaganda to enhance the reputation of the store, etc. As far as the business itself is concerned, it is not necessary to worry about it.

The store manager is actually operating a big environment, and there is also the taste of "government set up, business singing", I am only responsible for setting up the stage, singing things, you can do it yourself. Then, how to set up this station can make the people who sing the song sing well and play well, it is very elegant.

Since there is a "government" role, then studying the government's policies and policies, the store management can find that there are many things worth learning and learning. Nowadays, local governments are sparing no effort to attract investment, how to impress investors? I found that there are some commonalities: strengthening local soft and hard environment construction, enhancing local image and creating a service-oriented government. For example, the investment in infrastructure must ensure “seven connections and one leveling”. It is necessary to create a soft environment conducive to fairness, integrity management and stability. It is necessary to improve service awareness and strive to be a good civil servant who knows business, pro-business, loves business and protects business. ,and many more.

Hot topic 2: Industry associations are just furnishings?

Netizen "Light Flower Collection": At present, in the case of most of the lighting and lighting associations, except for collecting money, nothing can be done, should these so-called associations be set up?

Some netizens' views

Moderator "一凡": There are more than 27,000 non-governmental organizations in Guangdong, most of which are famous. This phenomenon reflects that there are still many problems in our political system reform, and it also reflects that the cooperation consciousness of the Chinese people is not strong enough, and the group wolf effect is difficult to be fully exerted. Civil society organizations look forward to reform!

Netizen "nxtx": The current lighting association is just a decoration, isn't it? Which province's lighting associations have done things for the industry, don't do it, and even some associations use the door of the quality inspection department. If you pay the fee, I will say that your product is qualified. Otherwise, check your product. Such association is useful. ?

Netizens "Deep Mountain Visitors": The original intention of any association in the industry is to contribute to the industry, but some industry associations seem to only know the title and brand, and even assist the local government and lighting city under the influence of interests. It’s boring to taste the company’s bullying and confusing. In foreign countries, industry associations truly speak for companies and make suggestions for the development of the industry.

Netizens "sail": set up an organization, choose a few "leaders", meet the vanity of some people, people are so arrogant, and people look after the mirror to see if there is a government official, and he will be there, he will be a small cheaper. Row. It is understood that a well-known lighting city is the boss of the association, but the store is cold and ice-like, the competition is better than others, the products can't be done by others, the service can't keep up with others, because he spends his time on the "official" and the superiors come over." Inspecting the work, in order to keep the top spot, he also sent lights to the leader, I am very "admire" such people.



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