TCP energy-saving lamps will exceed 454 million worldwide sales

In the early morning of November 11, ELLIS, the global president of TCP Group of the United States, officially announced at the AEPC International Conference Center on the Huangpu River in Shanghai. This year, TCP has directly or indirectly controlled more than 70% of the energy-saving lamp market share in the United States. In 2008, TCP Global energy-saving lamp business sales will exceed 454 million, which will indicate that the world's largest manufacturer of spiral energy-saving lamps will see its outbreak next year, and this influence will affect China and global energy-saving lamps. Changes in market share.

It is understood that this meeting brought together nearly 100 managers from various departments of North American sales companies, technology research and development centers, Hong Kong logistics companies, Chinese manufacturing plants, and Chinese sales companies under the US TCP Group, as well as TCP. Major supplier partners in China. Mr. Chen Yansheng, Chairman of China Lighting Association, was also invited to participate in the marketing summit and delivered a congratulatory speech. During the meeting, Chairman Chen used fluent English to communicate with TCP counterparts in the United States and exchanged industry information with each other. Or speak freely, ask questions, listen carefully, think deeply, and the atmosphere of live interaction is unprecedented.

Global business is increasing at 67%

It is reported that from the current orders of the TCP group US sales company, its North American region sales will be stable over 241 million this year. This data will force the international lighting giant Philips' global sales of 300 million energy-saving lamps. According to Bryan Huntley of the US sales company of TCP Group, according to the current sales plan, once the sales of TCP in 2008 exceeded 454 million, it will mean that the average daily supply of the factory must reach 2 million to ensure the demand of global TCP agents. Compared with the 1.2 million Nissan production in 2007, the production capacity has increased by nearly 67%. Such high-speed expansion of consumer demand is definitely a huge challenge for the TCP supply chain. In addition, at this meeting, the reporter learned that in order to solve the pressure of the rapid expansion of global sales to bring capacity expansion to the factory, the TCP China factory has fully introduced the automation management process, and has invested heavily in the improvement of the process, using a large number of mechanized operations. Its work efficiency and product quality will be more than four times higher than manual work, which can fully ensure the mass production demand of the global strategy in 2008, and also save a lot of labor costs.

In this regard, analysts believe that after a major breakthrough in the comprehensive cooperation between TCP and THD and Wal-Mart in 2007, TCP will integrate international resources and point to China and other new students. The international market has set off a new round of the 2008 World Energy Conservation War.

China's business will break through 50 million bottlenecks

It is worth noting that although the US market share in the Chinese market is less than one percent of the US market, after two years of strategic adjustment, 2008 will usher in an outbreak of the domestic market. According to Wang Qingsheng, marketing director of TCP China Sales Company, the company has already prepared a complete set of operational plans. In early 2008, it will expand the existing marketing team to 180 people. At that time, it will unite with strong media to adopt a new marketing strategy. Once again hit the channel dealers' eyeballs and complete the jump of 50 million sales. This move was appreciated by TCP President ELLIS and expressed full support. He said that the Chinese market has always been his most concerned market, and encouraged the sales team in China to reach the ultimate goal of “thinking, seeing, and buying” under the leadership of director Wang Qingsheng.

In fact, as of now, the sales performance of TCP in the United States has achieved nearly 300% rapid growth. Although this speed is still far from the final goal, TCP Group is confident that in the next 2-3 years. With a localized marketing strategy, control the 10% share of the domestic energy-saving lamp market. By then, other domestic light source companies will face a crisis of survival.

After the meeting, Mr. Chen Yansheng, Chairman of China Lighting Association, said in an interview with this newspaper that TCP is a large-scale multinational light source enterprise with good quality and reputation. Its development speed is also amazing, and it hopes more Chinese consumption. You can use high-quality energy-saving lamps like TCP as soon as possible.




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