Shanghai lighting market ushered in the eve of change (Figure)

The revitalization of the old-fashioned lighting market, the continuous construction of the emerging lighting market, the strength of the lighting dealers' own venues, the high-end "foreign brand" lighting into the top-level Xintiandi and high-end office buildings... all indications: the Shanghai lighting market ushered in the eve of change.

The rise and fall of the lighting market is closely related to real estate development. In recent years, the prosperity of the property market has driven the decoration industry and promoted the prosperity of the lighting market. There are more than 30 lighting markets in Shanghai, both professional and wholesale, as well as in the comprehensive building materials market, as well as in building materials supermarkets. However, with the continuous expansion of the city scale, the market that was still in the suburbs of Shanghai ten years ago is already in the urban area or even in the city center. For example, the Evergrande ceramic building materials wholesale market tastes the nine-star building materials wholesale market, tastes the Liuying Road lighting market, etc. . The space for these market developments is not expanding now, so we saw that the Shanghai lighting market was forced to relocate due to municipal engineering problems earlier this year.


Industry Status

Rapid development in the market but small in scale

The lighting market in Shanghai originated from Liuying Road. In 1995, Shanghai Lighting City was born here. Although it is two years behind the Wenzhou Oriental Lighting Market, the country's first professional lighting market, it is much smaller, but it is the first in Shanghai. At that time, Shanghai Lighting City said that the words “every households buy lights, buy lights and go to Shanghai Lighting City” spread throughout the city, attracting thousands of families to Liuying Road to buy lights. The prosperity of Shanghai Lighting City has driven the development of the entire Liuying Road lighting market. Now the Liuying Road lighting market has grown from one to many. The Shanghai Lighting City, Liuying Lighting City, and Xinliuying Road Lighting are widely used in the green lighting market. Among them, Shanghai Lighting City is the largest.

After 1998, with the prosperity of the real estate industry, the Shanghai lighting market has developed rapidly with the building materials market. Outside the Liuying Road, there have been appearances like Tianlin East Road, Yishan Road, Dongfang Road, and Jiuxing Building Materials Wholesale City. A lighting concentration area such as the building materials wholesale market. At present, there are high-middle and low-end products in the Shanghai lighting market, and the shopping environment is also good or bad, but it can be roughly divided into three categories: The first category is the professional lighting market, such as Liuying Road Lighting City Taste Oriental Road Lighting City, many varieties The second category is the lighting market in the large-scale integrated building materials market. For example, the Evergrande ceramic building materials wholesale market tastes the nine-star building materials wholesale market, lighting and other building materials can be purchased together, one-stop shopping, but the shopping environment The third category is the lighting area in the new building materials supermarkets and building materials stores. For example, Bai Anju, Jiajiajia, and Haojiajia, the lighting grades are higher and the shopping environment is better.

Missing market

Only the second and third grade markets in the country

If only from the market point of view, Shanghai's lighting market is still developing very fast, with large capacity and complete brands. However, compared with the well-developed lighting market in Zouqu, Guzhen and Linyi, it is not difficult to find that Shanghai is still in the second and third-tier markets in the country. The consumer population is limited to local residents, and neither forms a long triangle like Zouqu. The influence, the production capacity of the ancient town, and the large-scale operation site like Linyi, is totally incompatible with Shanghai’s economic status in the country. It cannot be said that it is a pity.

In fact, the Shanghai lighting market lags behind other mature regions and is related to the current status quo. First of all, most of the Shanghai lighting market is in the inner and outer ring. These areas were built in the suburbs or suburbs a few years ago or a dozen years ago. However, after 1998, with the rapid development of the real estate industry in Shanghai, now the outer ring has become an urban area, and the land available for development is very Less, most of the land sold by the government is in the outer ring and even in the suburbs. It is impossible for the urban area to take out large blocks of land to build a lighting market of 20,000-300 square meters like Zou District and Linyi. As for the small size, the operating area of ​​most markets is between 1-3 million square meters, and it is unable to expand in the urban area. With the construction of the city, some will be passively moved. Some markets now use rented space, and it is possible to relocate when the lease expires. Again, the market grade and positioning are not high, resulting in some high-end products can not fully display the effect. For example, if the building layer in the existing market is high, it is difficult to meet the display requirements of large crystal chandeliers. The chandeliers displayed are just in front of the customers or on the top of the head. This kind of head-up effect is definitely not as good as looking up. Another example is that in order to retain the requirements of large brands and large businesses for business venues, some small brand small businesses have to be “kicked out” to make room for big customers.


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