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The living room TV has redefined tradition, offering an ever-growing array of choices for consumers. From traditional color TVs to micro-projectors, laser TVs, and home projectors, all are vying for a spot in our living spaces. Among them, laser TVs are emerging as a bright star. Over the past two years, the growth of laser TV technology has been remarkable. Traditionally, TVs under 80 inches have dominated the living room space, but now, 80 inches and above are increasingly being taken over by laser-based solutions. Consequently, many manufacturers are jumping into the laser TV arena, including both established TV brands and newcomers from the internet and projector industries.
On June 28th, Xiaomi made a big splash with the launch of its Mijia Laser TV, pushing the price down to just 10,000 yuan, causing quite a stir in the industry. The leader of no-screen TVs, Miji, welcomed Xiaomi's entry into the market via their official Weibo account. They also announced the upcoming release of a 4K dual-color laser screenless TV in Beijing on July 25th. Could this be the start of a friendly rivalry between the two?
According to my understanding, two models of laser TVs are set to be unveiled on July 25th. One is a 4K laser TV, boasting a stunning 3860x2160 ultra-clear physical resolution, HDR technology, a brightness of up to 5000 lumens, and a throw ratio of 0.18:1. This allows the host to project vertically below the curtain, creating a massive 120-inch screen, even in well-lit living rooms, providing an exceptional viewing experience. By simply placing the laser TV on your TV stand, you can enjoy the immersive experience of a large screen.
In terms of sound quality, the 4K laser TV collaborates with the renowned audio brand Harman Kardon, featuring two 20W tweeters and two 20W subwoofers. Not only does this enhance the purity of the treble, but it also enriches the bass, delivering a more honest and powerful sound. Additionally, it supports DTS, 5.1-channel decoding, and Dolby decoding, ensuring that all video formats deliver their full audio potential.
Meanwhile, Miji, known for its LED micro-projectors, has a primary focus on the entertainment, early childhood education, and business markets. However, the industry widely recognizes laser TVs as the key players in the large-screen home market. Since 2016, not only traditional TV giants like Hisense and Changhong, but also projection brands such as BenQ, Optoma, and others have joined the laser TV race. Entering this market is undoubtedly an opportune moment.
Despite the presence of 9,999-yuan laser TVs, it seems likely that the upcoming releases will feature even more extravagant pricing strategies. The announcement of a 4K dual-color laser screenless TV suggests that the industry is moving toward higher-quality offerings. Two-color lasers, using both blue and red lasers as light sources, offer superior color reproduction and a higher cost, making the price of these TVs more justifiable.
With more companies joining the laser TV bandwagon, the product lineup is becoming stronger. I learned that the domestic high-definition box and smart on-demand system giant Bibi Vision plans to enter the laser TV industry, leveraging its expertise in high-definition cinema content to create a new ecosystem around laser TVs.
The advantages of laser TVs are clear: they offer large screens at relatively low costs, have a wide color gamut, are energy-efficient, provide eye protection, and are easy to transport and install. The future of laser TVs in the trend toward larger and more premium living room displays looks promising. Within the next 1-2 years, we can expect all companies to focus on product layout, branding, market expansion, and channel development. The next two years will reveal who will lead the industry, and a surge in volume is expected in about three years.
From a consumer perspective, the price range, product features, core highlights, and sales volume of the laser TV market will become increasingly significant. Are you ready? Let’s witness the future of laser TVs!
For more insights into smart TVs and boxes, visit Smart TV Information Network Sofa Butler (http://), a leading Chinese website for TV boxes and smart TVs, offering information, communication, and support for smart TV software.
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