Looking at the "Policy" of Artificial Intelligence from the Western Presidential Election

[NetEase Smart News, August 18th] Artificial intelligence (AI) has become a common tool in political campaigns, with some even claiming that it played a crucial role in electing Donald Trump as the President of the United States. This technology is reshaping the political landscape, offering new ways to engage with voters and influence public opinion. Now is undoubtedly the golden age for politics intertwined with technology. As AI continues to evolve, it's the perfect time to consider becoming an AI engineer who can contribute to the political sphere. Historically, political candidates relied mostly on intuition rather than data-driven insights. However, today's campaigns are leveraging big data to maximize their impact. Machine learning systems, rooted in statistical techniques, can now analyze vast amounts of data to predict outcomes. These systems can evaluate the likelihood of bills passing through Congress by analyzing variables like the number of sponsors or the timing of submissions. The U.S. presidential election is a prime example of how AI is shaping modern campaigns. Machines are being deployed strategically to target specific voter groups, tailoring messages based on individual preferences and concerns. This level of customization is made possible by big data and machine learning algorithms that assess real-time voter behavior. However, the integration of AI into politics raises significant ethical questions. There's evidence suggesting that AI was used to manipulate voters during the 2016 U.S. presidential election, with some arguing it influenced the final outcome. Companies like Cambridge Analytica utilized psychological profiling to craft personalized messages for potential voters, aiming to sway their decisions. This approach isn't without controversy. While the technology itself is neutral, its misuse can distort public opinion. For instance, political bots—automated accounts designed to spread one-sided narratives—have been used to flood social media platforms with misinformation. These bots often mimic human users, amplifying false stories and inciting heated debates. Similar tactics were observed in the Brexit referendum and the 2017 UK general election. Bots played a pivotal role in spreading disinformation, creating the illusion of widespread public support for certain policies. A similar pattern emerged during the French presidential election in 2017, where bots targeted Emmanuel Macron's campaign with fabricated financial scandals. Despite these challenges, AI holds immense potential to enhance democratic processes. When used ethically, it can serve as a tool to counter misinformation and amplify authentic voices. For example, AI could flag questionable content shared online, warning users about its veracity and providing context. It can also help citizens navigate complex political landscapes by offering personalized insights into candidates' positions. The key lies in ensuring AI serves the electorate rather than undermining their trust in democratic institutions. As politicians increasingly rely on AI, they must commit to using it responsibly. The future of AI in politics hinges on striking a balance between innovation and integrity. Stay tuned to the NetEase Smart News public account for more updates on the evolving role of AI in global politics. Follow us for timely insights and analysis. (Compiled by Slava Polonski, Independent; Translated by NetEase Smart Compiler Platform. Credit: @Simone) Follow NetEase Smart News on WeChat (smartman163) for the latest reports on the AI industry.

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