Shunde lighting puzzles: from vigorous and silent to silent


This year, Leliu Town, an important industrial town in Shunde, began to apply for the capital of China's lighting industry to create a regional brand of Leliu lamps. It is reported that the Leliu Town Street Office has already negotiated with relevant state departments, and the application has been fully launched. However, in the first half of 2008, Shunde Lighting & Electrics Co., Ltd. was particularly quiet. Apart from being exposed to the Guangya Exhibition, it was practiced at other times. This made the industry people who are used to the Shunde lighting and lighting industry to be busy in the market. Quite unexpected. When the relevant departments of Leliu Town enthusiastically set up regional brands, why did Shunde enterprises quiet down? In order to find out, our reporter went into Shunde lighting and lighting electrician enterprises, and through the dialogue with them, looking for the reasons behind them.

The rising prices of raw materials, artificial rise, poor management, and lack of strategy have become the pain of the development of Shunde Lighting Electrician

After the Chinese men’s soccer team failed in the 2010 World Cup in South Africa, there was a joke on the Internet: the oil also rose, the gas also rose, and the meat also rose. In 2008, has everything changed in China? When I saw it When I was a Chinese men's soccer team, I suddenly realized that everything has not changed!

The purpose of this joke is to ironically that the Chinese men's soccer team is doing nothing, but as the joke said, the rise in China's prices in 2008 has caused operational problems for all walks of life. For Chinese lighting and lighting electricians, how to face various business pressures has become an urgent issue.

Internal and external superimposed pressures increase or decrease

At a time when the international oil price broke through $140/barrel, domestic prices were also like dislocated horses, soaring all the way. The National Development and Reform Commission announced that since June 20th, domestic gasoline and diesel prices have been raised upwards. Although it is to ease the phenomenon of oil price inversion at home and abroad, it has intensified the production and transportation costs of domestic enterprises. Adding to the snow, from July 1st, the domestic sales price has increased by 2.5 cents per kWh. Oil and electricity are indispensable raw materials for domestic enterprises, and the price increase between the two has led to a series of chain reactions. According to the survey, the prices of industrial raw materials such as chemicals, plastics, foam, glass, etc. have risen. At one time, major manufacturing companies have become more and more entangled in the whirlpool of rising prices.

According to the "Nanfang Daily" reported on March 7, the furniture industry and white goods industry, which are the pillar industries of Shunde, have started to raise prices in the 2008 price hike. Due to the post-incidence caused by the price increase, all enterprises are scrupulous. Under the last resort, the price increase of the furniture industry has been chosen, but the price increase of home appliances has encountered resistance from the store. Under this circumstance, the lighting electrician industry group that belongs to the Shunde area is also inevitably affected by the price increase. For many companies in Shunde, in this era of cash, the company can only cope with the current cost pressures by preparing enough cash.

If the production of the enterprise is facing cost pressure, then the sales of the enterprise will face the unpredictable pressure of the external environment. In 2008, there was a snowstorm in the first place, followed by a shocking soul in Sichuan, and flooding. The impact of the Olympics on national engineering and people's lives, coupled with the traditional off-season of lighting and lighting, increased the sales pressure of enterprises. .


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