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In the 2008 Beijing Olympic Games, the world witnessed the gorgeous stage lighting at the opening ceremony, the beautiful night lighting of the water cube and the huge display screen inside and outside the stadium. All this was attributed to LED technology, which turned the Olympics into a technology. feast;
Also in 2008, laptops and desktop display devices using LED backlights have sprung up, winning CCFL (cold-negative fluorescent tubes) in terms of color, power consumption and environmental protection, which has become a major trend in the future industry development.
It can be said that today's LED has become a hot keyword in the display field. The superior technical characteristics and the cost of decline make its popularization more luminous. Commercial display, stadiums, outdoor advertising and even daily applications will become LED equipment display. Your own stage. At the China International Sports Facilities Construction and Operations Conference (ISFE), which was recently concluded, Lighthouse, the world's leading LED display equipment supplier, not only brought the latest R44mm pixel pitch display panel, but also invited video. Two pioneers in the field, Paul Kalil and MikioMatsubayashi, participated in this seminar. This article is an exclusive interview with two guests to discuss the development of LED in China.
Interviewer: PaulKalil (pictured above left, hereinafter referred to as Paul)
President and CEO of BSNProductions, USA. For 25 years, BSN has provided first-class products and video technology services for major events such as the NFL Super Cup, the US Major League All-Star Game, the FIFA World Cup, and the Olympic Games. It has become a recognized industry leader in the world. .
Interviewed guests: MikioMatsubayashi (pictured right, hereinafter referred to as Mikio)
Lighthouse (Shaoguang Technology) consultants in the US and Japan, the first person in outdoor large-scale color display, the founder of Mitsubishi DiamondVision system, has rich industry experience, and has many successful cases in Europe, America and Japan.
Viewpoint 1: The world and China have very different stages of development
Mikio has a deep understanding of the Japanese and European markets. He said: In the United States, LED display systems have been installed in major stadiums, with development focused on retail stores and outdoor advertising boards. In Europe and Japan, LEDs The rental market is booming, and many devices create value through leasing, such as sports competitions, concerts or auto shows. A more obvious trend in the future is that more and more retail stores are beginning to use LED display panels to better attract customers. However, the two guests did not believe that the European and American markets were saturated. With the popularity of LED technology, new breakthroughs will emerge.
Both Paul and Mikio believe that there is a great opportunity in the Chinese market. Especially after the Olympic Games, with the valuable experience of hosting large-scale events, the demand for LED display equipment will also show a spurt of growth. Mikio listed the Shanghai World Expo and the just-concluded Shanghai Tennis Masters. Lighthouse is a supplier and has provided high-quality products. With the strengthening of China's international influence, there are still many opportunities.
Viewpoint 2: LED newcomers, road twists and turns, bright future
At present, more and more emerging LED suppliers have entered the market. In the relatively lack of successful operation experience, Mikio believes that these manufacturers need to compete for a long time to compete with powerful companies such as Lighthouse and Mitsubishi. He also gave some suggestions: on the one hand, there must be good ideas in marketing, and take the market to another stage; on the other hand, there must be good products, including display effects and back-end support, so that customers can realize Your value, and the value that can be created for him. And Paul said in a concise manner: the future is wonderful.
Viewpoint 3: Equipment improvement and content creation are inseparable, and the combination of soft and hard forms complementary advantages
In the interview, Paul repeatedly stressed the importance of background control, whether it is for high-definition, or a variety of screen sizes, must have the appropriate content source to support, in order to satisfy the audience and advertisers. At the same time, excellent equipment can guarantee the display of high-quality content, and the two are mutually reinforcing relationships. Mikio also added that Lighthouse launched the first high-definition processor with a display effect of 14 digits. Using such a screen to display some interactive content will enhance the atmosphere.
Paul also listed several key points when choosing an LED screen: display effects, processing power, weight, and central control room. As a BSN company with content production as its core business, Paul fully affirmed Lighthouse's products, two companies. Years of close cooperation have also witnessed the importance of complementary advantages.
Viewpoint 4: Return on investment is key, marketing innovation is important
When asked about the global economic downturn, how to open up the market, Mikio stressed that the real value of LED display is to further increase the customer's income in the case of fixed investment, that is, after matching a good display system, Bring better enjoyment to the audience, thereby increasing ticket revenue, and advertising sponsors are more willing to cooperate; or, for example, in the mall, LED displays can provide timely, effective and colorful information to create more business value for customers. .
And for the problem that the price of large LED equipment is still very expensive, Paul also proposed a solution: some small customers (such as universities) can not afford tens of millions of dollars in acquisition costs, then BSN and Lighthouse have done a project: These small organizations provide display screens free of charge, package the project into a scale, and all expenses are borne by national sponsors, thus achieving three-way profitability, and innovations like this marketing model will have more room for development in the future. .
During the interview, the two experts also predicted the future trend of LED display equipment, such as it needs to be lighter and easier to install and disassemble; LED bulbs will be cheaper and brighter; LED equipment operation flexibility and controllability Need to be further strengthened. When asked why BSN and Lighthouse are always at the forefront of the industry, Paul replied humorously: We are lucky. In fact, from the perspective of the two experts, it is not difficult to find that focus and innovation are the core elements of the success of the two companies, as Paul said: we believe that creativity is the driving force for technology development, not technology. The development promotes creativity. With a clear goal and a professional attitude, we can be unbeaten in the competition. This may be the direction that domestic LED manufacturers will work hard in the future.
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