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CLI Syler Lighting
[Foreword]:
In recent years, more and more high-end owners and users are willing to obtain high-quality lighting products and services at a higher price, which also provides a broad prospect for the expansion of high-end building outdoor lighting market capacity and lighting brand competition. And the stage.
In recent years, even if the negative impact of the global financial crisis is ruled out, China's lighting industry has been experiencing the process of shuffling. The stronger the weaker, the weaker the brand competition will become. At the same time, the central and local governments will invest nearly 10 trillion yuan to stimulate the trend of domestic demand to stimulate consumption policies. The building outdoor lighting market will also expand with the development of the market, and the suppliers of various products will also A new round of more intense market battles will begin.
In this context, CLI Syler (Foshan) Lighting Co., Ltd., which is positioned to become the first domestically produced brand in high-quality building outdoor lighting and landscape lighting, is also actively looking for ways to seize the commanding heights. At the invitation of the CLI, Aladdin Lighting Network reporter visited the Foshan headquarters on November 20.
Historical evolution, overview of the CLI
CLI factory area
Under the leadership of the relevant person in charge, we walked into the CLI in the Nanhai Luo Village factory. The factory area is 10,000 M2, which looks clean and tidy.
CLI Huadong District Sales Manager Zhou Hua is telling the author about his overall situation
Syler (Foshan) Lighting Co., Ltd., formerly known as Foshan Jiguang Lighting Co., Ltd., was founded in 1993 by Hong Kong BERKIN Group and has been in business for 15 years. In 2007, Syler moved to the Lushan Industrial Park in Foshan.
At present, Syler Lighting's products in the Chinese market consists of two parts: First, the localized CLI brand, completely independent research and development, the product line covers architectural outdoor lighting, buried lights, embedded lights, wall lights, spot lights, floodlights Outdoor lighting and landscape lighting equipment such as lights and underwater lights; second, as an agent of the Italian brand SIMES Greater China, the brand also focuses on high-end building outdoor and landscape lighting, due to its high-quality light efficiency, high Quality lighting and safety product concepts are loved by designers. SIMES and CLI local brands match and complement each other. In terms of market positioning, CLI's own product price is positioned between the top international brands and domestic first-line brands. The products of the peers are roughly the same, which is biased towards general applications, while the CLI products will meet the functions of traditional lamps. More is to customize the product according to project requirements.
CLI product application
CLI product application
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