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On the afternoon of November 1, the “Zhongshan University CEO-Boss Forum†hosted by the School of Management of Sun Yat-sen University was held in Shenzhen Wuzhou Hotel. The theme of the forum was “Enterprise Innovation and Enterprise Transformationâ€. The guests included Wu Changjiang, President of NVC, Director of EMBA Education Center of Sun Yat-sen University, Qi Haitao, Chairman of Shenzhen Innovation Investment Group Co., Ltd., Chairman of Board of Directors of Shenzhen New World Water Group Xu Muzhong, BenQun, the general manager of BenQ Group (under the BenQ Group). In addition, more than 400 EMBA students from Sun Yat-Sen University, well-known entrepreneurs, senior managers and media reporters from Guangdong Province attended the forum.
It is reported that in 10 years, NVC has become a leading brand in China's lighting industry from an insignificant small factory. This is what the Chinese lighting industry has said: "NVC speed." Under the volatility of the global economy, Chinese lighting SMEs are also facing the fate of life and death. At this forum, Wu Changjiang gave a wonderful speech on how to innovate and how to face the cold winter.
Doing business must have winter awareness
The global economic recession has had a profound impact on Chinese manufacturing. So does it have any effect on NVC lighting? Wu Changjiang said: Yes, but the impact is not big.
The northern region has winter every year, but people in the north can spend it every year because they are prepared in advance and are conscious of winter. For the southern region, the so-called winter is also a cold wind blowing. If it suddenly comes snow, it will freeze a lot of people. why? Because people in the South don't have this consciousness, they don't know how to prevent cold. Therefore, Wu Changjiang believes that to do business with a sense of winter, to have a sense of crisis, to learn to be prepared for danger. Entrepreneurs don't think about how to deal with this winter when the winter comes. The company that has been prepared is still in the winter.
Doing business is like walking
Some companies like to get immediate benefits, like the gross profit of the lighting industry in previous years. Many companies help some foreign brands to do the processing and make OEM products. These seem to be very profitable and look like they are booming. However, this is not a long-term solution. Wu Changjiang feels that doing business like a race is quick and steady. Don't lose the long-term interests of your company for your immediate interests. Entrepreneurs to do business, first of all, the mentality is good, to do business in a real way, do not only care about the immediate interests, such a business is not long-term.
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