Wu Changjiang analyzes the winter problem of lighting enterprises

On the afternoon of November 1, the “Zhongshan University CEO-Boss Forum” hosted by the School of Management of Sun Yat-sen University was held in Shenzhen Wuzhou Hotel. The theme of the forum was “Enterprise Innovation and Enterprise Transformation”. The guests included Wu Changjiang, President of NVC, Director of EMBA Education Center of Sun Yat-sen University, Qi Haitao, Chairman of Shenzhen Innovation Investment Group Co., Ltd., Chairman of Board of Directors of Shenzhen New World Water Group Xu Muzhong, BenQun, the general manager of BenQ Group (under the BenQ Group). In addition, more than 400 EMBA students from Sun Yat-Sen University, well-known entrepreneurs, senior managers and media reporters from Guangdong Province attended the forum.

It is reported that in 10 years, NVC has become a leading brand in China's lighting industry from an insignificant small factory. This is what the Chinese lighting industry has said: "NVC speed." Under the volatility of the global economy, Chinese lighting SMEs are also facing the fate of life and death. At this forum, Wu Changjiang gave a wonderful speech on how to innovate and how to face the cold winter.

Doing business must have winter awareness

The global economic recession has had a profound impact on Chinese manufacturing. So does it have any effect on NVC lighting? Wu Changjiang said: Yes, but the impact is not big.

The northern region has winter every year, but people in the north can spend it every year because they are prepared in advance and are conscious of winter. For the southern region, the so-called winter is also a cold wind blowing. If it suddenly comes snow, it will freeze a lot of people. why? Because people in the South don't have this consciousness, they don't know how to prevent cold. Therefore, Wu Changjiang believes that to do business with a sense of winter, to have a sense of crisis, to learn to be prepared for danger. Entrepreneurs don't think about how to deal with this winter when the winter comes. The company that has been prepared is still in the winter.

Doing business is like walking

Some companies like to get immediate benefits, like the gross profit of the lighting industry in previous years. Many companies help some foreign brands to do the processing and make OEM products. These seem to be very profitable and look like they are booming. However, this is not a long-term solution. Wu Changjiang feels that doing business like a race is quick and steady. Don't lose the long-term interests of your company for your immediate interests. Entrepreneurs to do business, first of all, the mentality is good, to do business in a real way, do not only care about the immediate interests, such a business is not long-term.



Doing a business like acrobatics

As everyone knows, acrobatics is a real time on the stage for a minute. Wu Changjiang suggested that companies should be like acrobatics. Don't learn to play magic. Magic is a lie, and more often they use props. At present, many entrepreneurs are making money, and they are thinking of ways to do other industries, and their own funds are scattered. In the end, there are many people who are not there, so companies must be "specialized."

Although Wu Changjiang is often advised to do other industries, he clearly stated that NVC does not do 10 billion yuan in other industries, because NVC's goal is to build a world brand.

Doing business must improve internal strength

A contractor who came out of the countryside could not build a high-rise building. A company must have a good marketing team and a good management team. At present, the senior management of NVC is a doctoral or master's degree, and they are senior talents of various professions. Many of them have experienced in multinational companies for more than 10 years. In addition, NVC has hired foreign management consultants to help the company. Optimize the management process. Wu Changjiang believes that only by building a first-class management team of the company, can only defeat others if the company is well trained. When Wu Changjiang proposed to hire high-paying talents to manage the company, shareholders felt that they were spending more money on cautious, and now it turns out that President Wu Changjiang’s plan is correct.

Do business and learn to share with others

This year's economic recession has caused a crisis of corporate survival. The first person responsible for the problem is the business owner. Some entrepreneurs say that prices are rising and there is no profit margin under the new labor contract law. However, NVC has always operated in accordance with the Labor Law, which shows that NVC first considered sharing. Unlike some companies that have erased the labor law in order to make quick money, when the labor law is strictly enforced, the company does not have enough money to pay the workers.

Therefore, companies must learn to share with others, and they cannot think of others when they are in trouble. NVC currently does not lack funds, but has been introducing funds from investment institutions such as Softbank and Goldman Sachs. why? Wu Changjiang said that because NVC can obtain the resources of the enterprise while receiving capital injection from internationally renowned investment institutions, it can also use the introduced funds to standardize and improve the company system.

postscript:

Why do French and Italian clothing sell so expensive, is cloth better than China? Why do so many world brands in such a small country in South Korea? This is a question worthy of reflection from domestic entrepreneurs.

Wu Changjiang said that the next step is to become a world brand, not simply to sell products, but to launch the brand. Use a brand to run a business, and use a scale to run a business. When there is a brand, there must be a scale. Wu Changjiang is determined to let people all over the world know China's "NVC NVC lighting."

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