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Background lighting, like background music, can affect the productivity of office workers, affecting the changes in customer shopping mood in shopping malls at different times. This seminar provides a brief analysis of this issue, proposes the idea of ​​background lighting changes, and describes the application and effect analysis in the design.
I. Introduction
In the process of continuous development and change, large-scale shopping malls have changed from traditional counters or sales to open and exclusive ones. The interior design of shopping malls has become more humanized, greatly improving the shopping environment and enhancing customer purchasing power.
The lighting has become a very decorative and more finishing effect from the original use of the function to provide only the light source for the environment.
With the continuous improvement of science and technology, customers have higher requirements for changes in the shopping environment. Therefore, leisure shopping, sports shopping, caring service, low price, lottery promotion, various forms, rich and colorful, the purpose is the same, in order to create a better shopping environment, higher sales performance. With the ever-changing types of intelligent technology and illuminators, can the background lighting create an environment for shopping malls, which has adjusted the mood of customers and improved their spending power? How to coordinate effectively in the design of shopping malls? This may be A subject worthy of study in interior design.
Two?p shopping mall lighting analysis
At present, in order to highlight the characteristics of the mall, the seller usually uses the counters and the window of the advertisement to arrange the strong lighting of the merchandise, which causes the customer's attention, and at the same time, according to the color condition of the product, the appropriate light source is configured, and the visual effect is enhanced; The use makes it difficult for customers to select at the time of purchase and affects the customer's purchasing mood.
In the shopping mall, there are many customers, different shopping hours, different customer moods:
In the morning: the store door is open, the customer's mood is high, the purchasing power is strong, the lighting requirements should be focused on the goods, and the ambient lighting is moderate and moderate.
Noon: When customers enter the mall from the office or other public places, they have more time to select goods. The ambient lights are heavier in color and ordinary in brightness to meet the feeling of easy shopping.
Afternoon: The customer has some fatigue and hopes to change the shopping environment. At this time, it is mostly for the leisure customer group, and the lighting needs to be changed appropriately.
Evening: Most of the customers are mainly leisure (especially summer heat). The ambient lighting should be adjusted to increase the buying interest.
Third, the design of the background lighting
The background lighting design has the same features as the ordinary design, and is adjusted by the light source and the control system. For the modern shopping mall, adding the intelligent control system will improve the lighting effect and make the management easier. But pay attention to the changing mall lights do not need to invest huge funds like the stage lighting effects, create a strong lighting effect to adjust and control the lighting system is the focus of design and application.
The use of energy-saving lamps will increase the difficulty of adjustment, and the use of energy-saving equipment (such as frequency conversion equipment) to reduce energy consumption will also achieve satisfactory results.
Fourth, the application of background lighting
(1) Application of the first floor of China Plaza (Guangzhou, Guangdong)
1) Use of the channel
The changing channel background lighting makes the original empty passage more attractive and creates a good shopping environment.
2) Use of the foyer
To use the background light in the glass column of the new process, the original sunken hall hall will jump out of people's sight.
3) Use of the entrance
The changing door frame gives the original narrow door a sense of development.
(II) Use of the International Plaza (Guangzhou, Guangdong)
1) Application of elevator access
2) Use of the atrium
3) Use of cylinders and approach corridors
(3) Yanji New Century Shopping Center Plaza (Yanji, Jilin)
1)
3)
(4) Tongde City Plaza (Wuchuan City, Guangdong Province)
1) Entrance round atrium
Fifth, the guiding role of lighting
The response of people to the lighting of their surroundings in real life is ingrained, the sparkling of the water on the surface, the tranquility of the evening, and the gloom of the forest in the middle of the night. These are the result of the close connection between atmosphere and lighting. The sun is hot and transmissive. The darkness may be mysterious and illusory. The reason why lighting can lead people to associate is to create such conditions and constitute the atmosphere of this association. Lighting also has the pace and meaning of changing the tone, appearance, and attentional events. flexibility.
In any environment, any object, first of all, requires the intervention of light to enter the human vision. The medium between them is light. The situation of the character's environment, the image of the object, and even the size of the space must be illuminated by light. In the shooting work of any venue, the live space of the performance is organized by light. The larger the space of light illumination, the larger the spatial extent of people's visual perception. Even if the space is large, if the light only illuminates a certain area, then the space that does not complete the illumination range is not meaningful in people's vision. Therefore, light has the role of guiding and indicating human vision. Where is the light, where is the human vision, where is the light moving, and where the vision moves. In large-scale performances, the lighting division uses the light to divide the performance space into several small performance areas. Therefore, in the people's vision, there are different irrelevant small performance areas, and there is only a connection between the performance plots. , but there is no environmental connection.
Sixth, lighting changes
To make the lighting change effective, it must be noticeable. By lighting, you can rearrange the focus of the picture and the light and dark configuration to change the overall composition balance of the picture. We can gradually change the tonal effect by lighting to create an implicit stereoscopic sense, which can change the direction of attention, change the tone balance and tone, or change the expressiveness, static and attention of the picture. At the same time, we can change the relative emphasis to change spatial relationships, perspective, three-dimensionality, style and texture. This change in lighting is an extremely infectious feature of the art of lighting.
Light shaping of objects is achieved by illuminating objects with multiple lights from a variety of chromaticities. The audience sees an image of a multi-angled light. If you change the position and illumination angle of the luminaire, the audience will get an image of the object different from the front. If you only change the illuminance of the light, the image of the object will change. If the illuminance is unchanged, the position of the angle will not change, and the light of the light will change. Color, the image of the object will still change. If the range of illumination is changed, its image will change. If the position of the light and the illumination range are changed, the image of the object will change even more.
Lighting is an important part of the various performances of film, sight and stage. As a lighting designer, you must put yourself in the audience, review your creation from the perspective of the audience, and consider whether your work results are acceptable to the audience. Every styling, rendering and change in lighting design can be understood by the audience. The beauty and beauty of the light-colored picture, whether or not the artistic conception is to be measured on the standpoint of the audience, can fully express the artistic appeal of the light.
Seven, the conclusion
Like background music, it can adjust the mood of office workers and improve work efficiency. In the fierce market competition, the use of advanced science and technology to create a more humane shopping environment can improve the purchasing power of customers and create good economic benefits. Therefore, lighting helps us to guide the viewer's line of sight, through isolated tones, through the contrast of the heights of adjacent tones, through saturated and lighter color configurations, through blurry and clear virtual and real matches, the viewer's line of sight is attracted, towards In a certain direction, focus on a certain detail. Use these conditions to focus attention on the foreground, mid-range, or background in different scenes.
Under the premise of not violating the real life, lighting can create a more typical environment, meet the requirements of shooting and the shaping of the environment, create a sense of environmental atmosphere, and make this atmosphere infectively through the camera. The lens is shown on the screen. At the same time, you can also use the multi-directional light source to create a perfect image and characterize the character.
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