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The 15th International IC Symposium and Exhibition (IIC-China 2010) ended in Shenzhen, and NXP's Greater China Lighting Product Marketing Manager Chen Wei said that under the trend of energy saving and carbon reduction, the LED lighting era is bound to come. And not only for the development of large enterprises, small enterprises can also get a share of it, the overall LED industry will present a glory in the future.
2009 can be said to be the first year of LED lighting. In that year, the sales of LED indoor lighting fixtures exceeded 10 million. According to the retail price of RMB 200, the market size of RMB 2 billion has been established. The era of incandescent lamps has passed, and governments have introduced timetables for the deactivation of incandescent lamps. In 2013, the United States and the mainland were 2015 and 2017 respectively.
At present, energy-saving lamps are still the best energy-saving solution, because energy-saving lamps can reduce electricity consumption by 80%, and the price is only 6-8 times that of incandescent lamps. The market acceptance is high, and the current market share is 20%.
Although the price of LED lamps is 10 times that of energy-saving lamps, its life expectancy is 50,000 hours, which is 8 times higher than the 6,000 hours of energy-saving lamps. In fact, the price gap is not large. However, LEDs have other advantages, such as mercury that does not cause environmental pollution, and more flexible control of light.
The LED lighting market is not only suitable for large enterprises. At present, the Olympics and other events are all equipped with LED lighting. Because of its multiple colors and control, it can make colorful effects. The diversification of LED lighting forms will eventually provide more space for the market, and it is unlikely that a company will dominate the market.
Chen Wei believes that such a situation is very suitable for mainland enterprises. As long as SMEs are creative and can find a foothold in the market, and not only imitation, there must be market space. If you can do a good job in market strategy, better understand customer needs, and differentiate products, then the LED lighting market will be in full swing.
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