Shifu Lighting: Turning LED indoor lighting applications in 2010

As a commercial office lighting brother, Ford Lighting, after entering the LED market, the focus of marketing has been concentrated in the outdoor lighting market. This is evident from the Yangzhou “Ten Cities and Ten Thousand Miles” pilot project (Phase I), which is seen in the LED streetlight renovation project that Shifu has taken a lot of roads. However, for Shifu's long-standing indoor commercial market, the promotion action seems to have been small. However, with the gradual promotion of the national “elimination of incandescent lamps” policy, the light efficiency of LED products has gradually increased, and the manufacturing costs have gradually declined. The LED indoor lighting market has shown signs of rapid start-up. The focus of Shi Ford's marketing efforts this year is being shifted from the focus of the outdoor market to the two-way indoor and outdoor.

“Indoor lighting and outdoor lighting are different in terms of market power. Outdoor lighting, such as LED street lights, is driven by national policies. In the case of high LED product prices, Shifu will naturally focus on promoting outdoor products first. With the improvement of the cost performance of LED lamps, Shifu will focus on promoting indoor products such as LED downlights and LED bulbs from this year. "Cai Ming, manager of the product management department of Shifu, told reporters.

However, due to the high price of LED indoor lighting products, the domestic market is not popular. Previously, indoor products of domestic semiconductor lighting companies were mainly used for export. How to open up this new market space, it is not easy for consumers to accept a new product.

"The key to marketing is actually a problem that guides consumption, that is, to make consumers fully aware of the advantages of LED lights. This is not simply to do some advertising, but to go deep into the market, such as in the country. The lighting industry in the city to do exhibitions, face-to-face to consumer demonstrations, to promote to consumers, let consumers, let agents know about LED lights. In addition, Cai Ming also said that many companies now mention LED, put all the selling points in the power saving Above. In fact, this is not complete. On the one hand, for home indoor lighting, the time for lighting every day is only a few hours, and the power saving effect of LED lights is not prominent. Therefore, this one advantage alone can impress consumers with the purchase of LED lights that are still "high on the top". On the other hand, LEDs have many advantages as a new generation of light sources, such as dimming. In the traditional light source, the incandescent lamp can be dimmed as a light source, but its short life and low light efficiency; the price of the dimmable energy-saving lamp is also high, and the dimming has a great influence on its service life; However, for LED lights, not only can dimming be achieved, but the lifetime will not be affected. In addition, in some places where the lighting needs to be lit for a short period of time, such as toilets, stairwells, corridors, etc., the LED's rapid start-up advantage can also be fully utilized, which can not only reach the brightest in a few tenths of a second. The degree, and frequent annihilation, has no effect on life. Therefore, this year, when Ford promoted indoor lighting products, a key concept is the intelligence of LED lights, highlighting its high-tech. Energy-saving cards must of course be played, but it is more important to emphasize the comprehensive advantages of LED smart dimming and quick start.

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