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CICC: Guo Haiyan 2010-05-24 Rating category Recommended EPS forecast 2010 2011 2012 growth 10-11 years 11-12 rating change maintained 20.83% 19.54% Reporting date yesterday closing price: 13.7 Target price: upside : Value Rating Maintains Mid-Long Term "Recommended" Rating Comments:
This survey confirms our several trend judgments:
1. Profitability is expected to increase steadily: 1) Domestic gross profit margin is expected to pick up quarter by quarter, mainly driven by LED color TV. At present, the gross profit margin of LED color TVs is higher than the average domestic sales. 2) The sales expense rate has room to fall due to the scale effect. 3) The module self-supply ratio is increased to 50%-60%.
2. Market competitive advantage (310368, fund bar) continues to improve. Reflected in several aspects: 1) LCD
The color TV market share is the first; 2) LED color TV market share is the first, reflecting the leading product structure improvement, and the correct product direction helps to maintain the leading position in the future market share. see details
This survey confirms our several trend judgments:
1. Profitability is expected to increase steadily: 1) Domestic gross profit margin is expected to pick up quarter by quarter, mainly driven by LED color TV. At present, the gross profit margin of LED color TVs is higher than the average domestic sales. 2) The sales expense rate has room to fall due to the scale effect. 3) The module self-supply ratio is increased to 50%-60%.
2. Market competitive advantage (310368, fund bar) continues to improve. Reflected in several aspects: 1) LCD
The color TV market share is the first; 2) LED color TV market share is the first, reflecting the leading product structure improvement, and the correct product direction helps to maintain the leading position in the future market share. see details
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