Product quality, fruit fermentation, snow Wright customers continue to lose

[Source: "New Industry" August issue / reporter Wu Juping]

Because of the serious product quality problems last year, the OEM customers of the lighting manufacturer Xuelaite (002076.SZ) continued to lose and the disputes continued. More seriously, the quality of Shell's products has spread from energy-saving lamps to its core product, the metal halide lamp.

On July 26, Wang Yingming, general manager of Dongguan Zhiyu Lighting Co., revealed to the "New Industry" that because of the dispute over the payment of 460,000 yuan for metal halide lamps, Shelley forcibly seized one of its Nissan Scorpio cars on May 16. It has not been returned yet.

"New Industry" learned from Fujian Fox Optoelectronics Co., Ltd. that most of the snowlet metal halide OEM customers have terminated their cooperation with Shellett, including Fox Optoelectronics, due to serious product quality problems last year. And Zhiyu Lighting two companies.

The "New Industry" July issue published "Snow Wright's "Quality Door" Shadow Difficulties" article mentioned that at the end of last year and early this year, Zhongshan Xiye Lighting, Zhongshan Poole Lighting, Sichuan Shenglu Electric Appliances and Foshan Nanhaigra Lighting 4 OEMs Due to the quality problems of the company, the company was involved in a dispute with the company and was filed a lawsuit by Shell.

It can be seen that Shell Wright's product quality problems last year have basically led to the collapse of its OEM channels. In this regard, Xue Lai Ting, Secretary of the Board of Directors, said that the company did not detain Wang Yingming's car, and that the payment of more than 2 million yuan owed by Sichuan Shenglu Electric and Foshan Nanhaigra Lighting is still in the process of recovery.

On July 14th, Shell Wright announced that it expects net profit for the first half of 2012 to be 5.23 million yuan to 5.88 million yuan, down 10%-20% year-on-year. The reason for the decline in profits is the increase in investment in product research and development. In the first quarter of 2012, Shellett achieved a net profit of 4.68 million yuan, a year-on-year increase of 18.65%.

Based on the above figures, Shellett's second quarter of 2012 will earn a maximum of 1.2 million yuan, a sharp drop year-on-year.

Problem metal halide lamp

According to Wang Yingming, Zhiyu Lighting and Snow Wright began OEM cooperation in April 2011, and Snow Wright provided metal halide lamp OEM products to Zhiyu Lighting.

In September 2011, Zhiyu Lighting purchased 1000 metal halide lamps and 1000 metal halide lamp ballasts from Snowlight. "There are almost all quality problems in this batch of metal halide lamps. When they are installed, they will burn out. Customers are in a hurry. Requires exchange of goods.” Wang Yingming discovered through inspection that the batch of metal halide lamps were not implemented according to the established cooperation plan. In the case of their own ignorance, Shelley changed the metal halide lamp ballast from BWE BJLT20W/220V model to Cheaper BWE HID-D020A1.

To this end, Wang Yingming asked Snowlet for a statement.

“In the beginning, the cost of the program was high and the profit was low. The company’s top management changed the plan in order to increase profits.

At that time, Shelley was responsible for this business, Huang Yunlong, one of the company's shareholders and chairman of the board of supervisors. "Snow Wright sales manager Liu Xing responded to Wang Yingming.

Although Shellett later replaced 400 metal halide lamps, there are still 1000 quality problems in this batch of metal halide lamps.

"Because of this batch of products, the company is basically busy solving customer complaints this year, and the direct economic loss has reached more than 200,000 yuan. Some customers have also canceled subsequent orders." Wang Yingming said that Zhiyu Lighting and Snowlight finally ended in 2011. In November, the cooperation was terminated. During the period, the amount of cooperation reached 2 million yuan, and the two sides still had 460,000 yuan.

According to reports, the main reason for the unfinished payment of 460,000 yuan is that metal halide lamps with quality problems cannot be improved after-sales service.

It is not only Zhiyu Lighting, but also Fox Optical.

The head of Fox Optoelectronics said to the "New Industry" that the company began to cooperate with Shellecht in March 2011 and terminated cooperation in November 2011. The cooperation amount between the two parties is about 300,000 yuan.

“When Snowlet was chosen, it was because Snow Wright products were on average less than 30 yuan cheaper than big brands like Philips. During the cooperation, quality problems frequently appeared, and the company also lost two big customers, so the cooperation was decisively terminated in November last year. Said the person in charge.

Wang Yingming revealed that the quality problems of the Snowlight Metal Halide Lamps are serious, and many OEM customers of the Snowlight Metal Halide Lamps have terminated their cooperation with Shell.

(unfinished)

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