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No matter what kind of enterprise is suitable for e-commerce, it is undeniable that LED e-commerce is developing in a vigorous situation. However, is the change brought by e-commerce to the channel subverted or upgraded? If it is a subversion of traditional channels, it will inevitably lead to the full resistance of traditional channel vendors, and enterprises will not dare to abandon the traditional channels to switch to e-commerce; if it is to upgrade the traditional channels, then how to avoid e-commerce For chicken ribs?
The solution is to combine the two. What is e-commerce is the Internet plus market, and the Internet implements the traditional supply and demand model in a more efficient and economical way. In other words, the Internet provides a platform, and the rest is the question of who is going to match the bridge. The e-commerce O2O concept came into being.
Mei Zhimin said that O2O has combined the opportunity of offline business with the Internet to make the Internet a front-end for offline transactions. In this way, the offline service can be used to collect customers online. Consumers can use the online to filter services, and the transactions can be settled online, and soon reach the scale. Its interest lies in the conversion of offline product sales into online information services, using the characteristics of efficient Internet dissemination to attract customers into store consumption.
In the construction of the O2O platform, Chau Minghanyuan is at the forefront of the LED industry. Through the cloud business system, they help dealers and distributors to achieve online and offline business, and realize O2O and C2B. The profit model of Yunshang (stores + e-commerce) is to give all the profits of selling lamps to dealers. Zhou Ming is positioned as a service provider to make money by service value-added, so that each dealer can integrate into Zhouming products and operations. This idea is worth learning from other LED companies.
“The position of Chau Minghanyuan is to give the e-commerce team sufficient authority and support, combine online and offline, use traditional offline product development, technical advantages and supply chain advantages, service online, spread brand effects, and expand multi-platform. Online channels, and the use of the Internet's efficient communication features to attract customers into the store experience or consumption, online promotion offline, offline service line, this is our O2O strategic plan is ongoing." Mei Zhimin said.
The solution is to combine the two. What is e-commerce is the Internet plus market, and the Internet implements the traditional supply and demand model in a more efficient and economical way. In other words, the Internet provides a platform, and the rest is the question of who is going to match the bridge. The e-commerce O2O concept came into being.
Mei Zhimin said that O2O has combined the opportunity of offline business with the Internet to make the Internet a front-end for offline transactions. In this way, the offline service can be used to collect customers online. Consumers can use the online to filter services, and the transactions can be settled online, and soon reach the scale. Its interest lies in the conversion of offline product sales into online information services, using the characteristics of efficient Internet dissemination to attract customers into store consumption.
In the construction of the O2O platform, Chau Minghanyuan is at the forefront of the LED industry. Through the cloud business system, they help dealers and distributors to achieve online and offline business, and realize O2O and C2B. The profit model of Yunshang (stores + e-commerce) is to give all the profits of selling lamps to dealers. Zhou Ming is positioned as a service provider to make money by service value-added, so that each dealer can integrate into Zhouming products and operations. This idea is worth learning from other LED companies.
“The position of Chau Minghanyuan is to give the e-commerce team sufficient authority and support, combine online and offline, use traditional offline product development, technical advantages and supply chain advantages, service online, spread brand effects, and expand multi-platform. Online channels, and the use of the Internet's efficient communication features to attract customers into the store experience or consumption, online promotion offline, offline service line, this is our O2O strategic plan is ongoing." Mei Zhimin said.
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