Cost to improve capacity to release Golden Wright's inaugural or current performance inflection point

In the first batch of new shares listed after the reopening of the IPO, King Wright may be one of the more controversial companies. The LED industry has overcapacity, and the performance of the annual report has changed. It seems to be a cloud of ignorance on the head of Kinglet. However, despite all kinds of concerns, it has not stopped the continuous rise of the company's stock price. In addition to the preference of hot money for speculating new stocks, the potential changes of the company itself are also worth noting.

Declining performance? Cost problem

Jinlaite's new factory is located in Xiaxia Town, Jiangmen City, Guangdong Province, and has been in operation for less than half a year. The reporter saw at the scene that in addition to the administrative building, there were six four-storey factory buildings in the entire factory, two of which took over the production line of the old factory area, and the other four were IPO investment projects - rechargeable standby LED Lighting fixtures, rechargeable AC and DC dual-use electric fans.

Although the listing is still less than a month, the funds raised are just in place soon, but one of the four plants in the Jinlaite fundraising project is already in production, one has just completed construction and waiting to settle in, and two are under construction. Looking at the one-year construction cycle, it is more likely that it will be completed within this year.

"Although the IPO was suspended, our fundraising projects did not stop, and the orders were not waiting for people." Jin Leite’s secretary-general Liu Dexiang introduced the reporter. In 2013, the company raised funds through bank loans and other means, and the fundraising project was started in advance. However, the resulting loan interest has increased the financial expenses. At the same time, the new plant new equipment is put into use and the depreciation of fixed assets is transferred. The relocation to the suburbs needs to improve employee benefits. Only these items may cause the company's expenses to rise significantly.

According to the performance report, in 2013, Golden Wright's operating income increased by 1.46% year-on-year, but the net profit fell by 37% year-on-year. The company admits that the expenses incurred by loans, relocations, etc. are the main reasons for the decline in net profit. Looking forward to this year, with the funds raised, bank loans will be repaid, and the relocation of old factories has been settled, and the cost increase is expected to slow down.

As the new plant is gradually put into use during the year, the company's production capacity will be greatly improved. The reporter learned that the new plant will have some new capacity released in April and May at the earliest. At the same time, the original production line technology upgrade is also continuing. Cost improvement + capacity release may constitute a driving force for Golden Wright's performance this year.

LED price reduction? This is a good thing

Among the main business of Kinglight, the largest proportion of rechargeable LED lighting fixtures, the variety of models is dazzling, including small flashlights, searchlight-type handheld lighting, outdoor camping lights, indoor lighting, etc. . Although the LED industry is sluggish, it is actually a good thing for King Wright, which is in the downstream of the industrial chain.

"Like a 0.5 watt LED, it used to cost seven or eight cents. Now it can be bought as long as one or two hairs." Liu Dexiang said that an outdoor rechargeable LED hanging lamp said, "We don't produce LEDs, it's just on our products. One component, LED price reduction means that our cost is lower."

LED lighting, together with rechargeable AC and DC fans, constitutes two of Kingsoft's product lines. Their common feature is that they can be used for several hours without power supply when charging, which is suitable for unstable power supply. It is used in disaster areas, and in some developed countries, it is regarded as a tool for outdoor activities such as outings and camping.

At present, more than 80% of Jinlaite's business is exported, and there is no single sales area. The company has customers in Southeast Asia, Middle East, Europe, South America and other regions. These customers are mostly in the form of exclusive agents in the region. After signing a long-term intention purchase contract with the company, they will sell the products locally. This kind of sales across completely different types of regions means that the needs and preferences of customers everywhere are quite different, so the company pays more attention to the “short and fast” product development rhythm. Rapid sizing, rapid production, shipment, from order to shipment, the cycle is usually about one month.

“In the future, we will increase investment in research and development. The only administrative building in our new factory will take half of the area to be a research and development center.” Liu Dexiang revealed that Jinlaite will not only do new product research and development in the existing sub-sectors, but also Some products may be stocked and extended to other industries.

( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )

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