Comment: Samsung Product Design Concept

When Apple designs products, it always revolves around a common theme: "We know what is best for users. This is what users like."

This is why the iPhone is still far smaller than its competitors in size and why it took so long to finally release the mini iPad.

Before Apple released the product to the public, it liked to slowly improve a concept. At the same time, Apple’s biggest competitor in mobile devices, Samsung, is often criticized as a company that never seems to say “no”, but it is often ahead of the curve.

When Samsung designs products, it seems that everything is willing to try and always hopes to design a successful product. Therefore, we saw the large size and saw an incomparable experience. After the first flagship mobile phone, Samsung tried to perfect the next model. Last year’s flagship Galaxy S4 phone had some features that disappointed the user, such as non-tactile gestures and camera modes, which is a good example.

So, the question is - why does Samsung try to put so many things into its hardware and software designs and try to experience the needs of the market. However, its competitors such as Apple and HTC firmly believe that they already know what the market needs.

This is where the problem lies. Samsung pays more attention to "experience" the market to design, while Apple pays attention to let the market "experience design."

In an interview with Business Insider, Samsung’s software and design team explained that it needs to consider a lot of user feedback and market research when designing its products. For example, although critics often criticize Samsung's flagship phone, like the plastic casing of the new Galaxy S5, the design team believes that giving users the option to have a removable battery and expandable storage is more important than having a candy bar phone, such as an Apple device and HTC.

Donghoon Chang, Samsung’s Design Director and Executive Vice Chairman, said in an interview: “In Samsung’s corporate culture, there is a philosophy that we start with consumers and combine the future. Whether you do market research or design and produce products, Depends on the company.In the end, the goal of the product is to go to the market and provide value for consumers.That is two different design concepts.There is an apple at the end of the mobile phone industry, which thinks it knows what is best for the user. At one end, before Samsung designed the product, it highly valued what customers wanted.”