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On May 25th at the China Big Data Industry Summit in Guiyang and the China E-Commerce Innovation Development Summit, the summit stated that the shared economy means that the shared economy is not only doing additions, but also doing multiplication. Let us take a look at how the Internet TV industry is embodied.
Recent intensive press conferences:
TCL and LeTV's cross-border marriage;
Hisense released 8K ULED smart TV, content in hand Tencent iQiyi;
Philips cooperates with Penguin TV to create hardware + content 4K TVs;
Superior Pengle and Skyworth, Hisense and Konka have signed a large-screen linkage Olympic marketing strategic cooperation;
Coocaa announced a deep alliance with iqiyi at the conference with the theme of "non-ecological content";
Manufacturers, content parties and licensees have joined hands to create a new pattern of Internet TV, which will allow more in-depth communication between smart TVs and users. How to realize the connection between the smart big screen and consumers and allow more accurate communication of advertisements has become a common topic in the Internet TV marketing industry.
For the development of OTT, content is undoubtedly the core, and the value curve of Internet video companies from PC to TV coincides with this industry. Deep alliances to ensure that the future OTT market share and its own content will not be easily replaced. They should be the original intention of their alliance with terminal manufacturers and licensees, and also meet the requirements of licensees.
Content is realized, PC users' behavior has always been difficult to build an effective payment atmosphere, and TV is a great opportunity, especially now video site made home theater, sports, concerts, pay more on TV than on PC. With the pressure of content review, the homogeneity and differentiation of movies and television will become smaller and smaller, and the reverse output and realisation of self-made programs will become the focus of major video sites.
From the perspective of OTT, it will undergo a process of continuous change and evolution. From the entry competition represented by end products in the early stage of the industry, it will begin to compete with content-based users and expand the competition for resources with smart home as the core. The home IoT, which is an important part of the industrial Internet and an extension of OTT, will also gradually start from the concept.
As the OTT market grows, more and more traditional internet companies will accelerate their entry. Games, education, shopping, and the next round of T2O applications will become more and more.
Xiusi Intelligence, as the pioneer and leader of China's Internet TV marketing, has an advantage of covering 95% of Internet TV advertising resources in the country, carrying 60% of the industry's traffic release and data monitoring, and being an OTT one-stop integrated marketing service provider, including OTT insights. , OTT strategy services, OTT media integration, T2O sales transformation, T2O portal integration, T2O content operations. Together, all of us work together to practice Internet big screen marketing. We believe that the living room screen will become an indispensable marketing distribution platform for advertisers in the next few years.
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