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The development time of television boxes was not long but it was undeniable. Apart from the risk of being replaced by other hardware, content supervision was also the most important factor affecting its development.
Recently, a plan proposed by the FCC meeting in the United States has allowed 50 million set-top box users to abandon their existing methods of acquiring television programs and instead use the form of installing apps instead of being subject to set-top box suppliers. It is as if Gehua Cable has integrated its content into an APP without having to make an operator-customized box. This APP can be installed in any brand of boxes. If the cable operator is unwilling to do an APP, the FCC will allow other content manufacturers to integrate the content of the TV station into an APP and put it in a box.
For box manufacturers, the custom set-top box market, previously controlled by cable operators, will be completely released, which is a great advantage. The U.S. market will only begin. From the perspective of the development of the entire industry, letting go of control will be the trend of the times. Let’s take a look below. Will the box usher in a new spring?
Chinese box twists and turns
Before the analysis, it is necessary for everyone to understand the history of the development of the box. I still remember a few years ago, various boxes were flying, there were digital set-top boxes that were approved, and there was one of the most common Android smart boxes. Everyone cracked some apps to watch various videos or live broadcasts, plus low prices. This type of product has become an artifact for many people watching movies.
However, it was not long afterwards. On June 23, 2015, SARFT issued the most stringent ban, requiring all localities to close offending video download channels of Internet TV terminals. On November 4th of the same year, SARFT introduced regulations for the TV box market, and it first blocked 81 illegal third-party applications. At the same time, the SARFT issued a ban on Internet TV and TV boxes, requesting that the seven licensees contrast "TV. Machines and boxes cannot be installed via the USB port." The four-point request requires self-examination and self-correction. For a while, the TV box has really become a "box." It would be impossible to watch a favorite TV movie.
In this case, the box manufacturers are also looking for ways to deal with, but most of them can only face the control, the installation of a variety of TV broadcast software U disk disable. Most of the boxes launched by various manufacturers before this time will be pre-installed with some video APP software. For this case, text prompts are not allowed to watch. So in 2015 affected by this, the sales volume of various manufacturers began to decline significantly.
At present, the decline does not mean that the box is sinking. As one of the products of the rapid development of the Internet, TV boxes have lower costs than smart TVs developed during the same period. Another point is that before smart TVs were introduced, many families had just changed their TVs. Under such circumstances, they would not be willing to immediately switch to smart TVs. The TV box not only has almost all the functions of a smart TV, but at the same time it is cheaper. To upgrade the TV function, the TV box will become the first choice.
More importantly, while the domestic Internet smart TV is not yet fully developed, the changes in smart TV hardware and systems are not only rapid but also rapid. The use of TV boxes to upgrade is not only convenient, but also less costly. This is also an important reason why the smart TV industry has begun to try to split TV. All of these indicate that TV boxes have very important uses and markets at present.
Although the box has good prospects, but many manufacturers are forced to quit because they can not provide users with high quality content, but many manufacturers have also found a solution. For example, Xiaomi Box announced in early 2013 that it would cooperate with Future TV Co., Ltd., and “Future TV†is a subsidiary of China Internet TV which operates in the operation of the Internet TV business, that is, the SARFT holds the operation and management requirements of the Internet TV license agency, CNTV. One of the signatories of the "Internet TV integration platform" is the content service. The OTT set-top box thus built has further increased rapidly with the powerful configuration performance, human-oriented operation, and high-quality content resources. At present, it has broken 15 million (including smart TVs).
According to relevant agency data, sales of TV boxes were around 16 million in 2013. In 2014, sales of TV boxes were around 22 million. In 2015, sales of TV boxes dropped severely, but there are also about 12 million. From the total number of boxes sold and the total number of millet boxes released, there is no doubt that Xiaomi is leading.
U.S. box reasonable expectations
Because of the characteristics of the box itself, many boxes have achieved good results in China, but the entire box market is still fiercely competitive. At the same time, there are hardly any real breakthroughs under the strict restrictions of radio and television, and the seemingly provocative tradition of the smart television industry. Although the price of TV is cheap, in fact, the growth is also difficult. If there is no good situation, we must find a way to solve the problem. Therefore, many manufacturers, including Xiaomi, began to seek new markets. The US market seems to be a good choice.
Many people know that the United States also has a lot of box products such as Apple TV, Roku, Fire TV, etc., but it is also clear to all that they have installed applications such as YouTube, Netflix, and Hulu Plus in advance or through the app store. TV station official applications such as Watch ESPN can also be used. Installation, but want to watch live, the premise must also pay; Foreign copyright control of content is very strict, in the United States, if you do not buy cable TV service, home TV may be furnishings. Unless they are cracked, no one can find any video aggregation application in it.
So TV boxes can get content rights through reasonable means, can be integrated like Roku TV, plus ultra-low price, then there should be a big market in the US TV industry. Under such circumstances, it seems particularly reasonable that such low-priced and high-priced OTT boxes launched by Xiaomi began to enter the United States.
Coupled with the recent lifting of the box ban by the United States, 50 million users have abandoned the existing way of obtaining television programs from set-top boxes, and instead used App-based forms to obtain programs instead of being subject to set-top box suppliers. This almost opened the door to the Chinese box.
While many manufacturers are still sticking to the domestic box market and fighting at the same time, Xiaomi and other brands have taken actions in advance. In May of this year, Google I/O Developers Conference released a 4K TV set-top box based on the Android TV platform and will US market sales. And millet's march into the US box market is bound to lead some other brands to follow suit.
However, it is important to note that in the United States, content parties mainly work with systems, such as Android, IOS, etc. These systems will contain a certain amount of video resources, and the richness of content at this time determines the “box†as much as the price. The popularity. Therefore, if you want to take root in the US "box" market, you need to develop your own characteristics in addition to the cooperation with the system. In this regard, some domestic box brands currently entering the US market have done a good job.
Back to the domestic OTT box market, most of the listed products are extremely low-cost, so the replacement cycle is relatively short, and the sales volume is quite large. In just a few years, most of Xiaomi’s 15 million activation terminals are OTT set-top boxes. With such a large number of users, it is believed that not only system vendors like Google, but also many companies expect to cooperate with Xiaomi's box manufacturers.
Returning to the box itself, the content is more important than the necessary hardware. For content operations, some brands rely on the purchase of copyright to operate, but the huge capital cost is not a long-term strategy. In the past few years, Xiaomi has taken a new path and is committed to creating a complete ecological model of “television + smart + content†for smart terminals and video products. For example, in the operation and construction of TV content, Xiaomi TV adheres to the concept of convergence and open borderlessness and has established cooperative relationships with the four largest licensees of the seven largest licensees in China. It is said that it has become the most content and quality. The Internet TV platform also leads the industry in the coverage of movies, TV shows, and variety shows. In the United States, Xiaomi will also choose to work directly with content vendors to avoid copyright issues.
Sexy future
Of course, the development and expectation of the box industry can not be limited to the online video playback function. The box may also carry other entertainment and smart home layouts. For example, many smart TVs and boxes begin to add somatosensory games, interactive music, and direct Shopping, control centers for various home appliances, etc. The TV box of the future is not just an accessory of the TV. It can even become the intelligent control center of the whole family.
For the future, whether it is domestic or foreign, brands that already have a large number of users naturally present greater imagination. For example, millet TV/boxes with more than 15 million users, there are really many things that can be played.
Also, we need to fully understand that although Internet TV is developing at an alarming rate, traditional TV stocks in the fourth, fifth and sixth tier cities cannot be discounted, so the overall market growth will narrow, and those users who are reluctant to change TV will be The advantages will be further highlighted. Among these, it is believed that brands such as Xiaomi and others with a higher market share will laugh happily. Good user word of mouth, as well as increasing quality content, will form a virtuous circle, coupled with low prices, the future can be expected.
For the current box market, although the rap still sang, the constant adjustment also accumulated great energy under the pressure of various difficulties. It will be almost impossible to be replaced in the next 3-5 years. If the manufacturers can still function, The application of more innovations in the scenario, together with possible subsequent policy changes, is good for the industry as a whole. The box industry is in winter and will come in the future, but the spring is very good.
Recently, a plan proposed by the FCC meeting in the United States has allowed 50 million set-top box users to abandon their existing methods of acquiring television programs and instead use the form of installing apps instead of being subject to set-top box suppliers. It is as if Gehua Cable has integrated its content into an APP without having to make an operator-customized box. This APP can be installed in any brand of boxes. If the cable operator is unwilling to do an APP, the FCC will allow other content manufacturers to integrate the content of the TV station into an APP and put it in a box.
For box manufacturers, the custom set-top box market, previously controlled by cable operators, will be completely released, which is a great advantage. The U.S. market will only begin. From the perspective of the development of the entire industry, letting go of control will be the trend of the times. Let’s take a look below. Will the box usher in a new spring?
Chinese box twists and turns
Before the analysis, it is necessary for everyone to understand the history of the development of the box. I still remember a few years ago, various boxes were flying, there were digital set-top boxes that were approved, and there was one of the most common Android smart boxes. Everyone cracked some apps to watch various videos or live broadcasts, plus low prices. This type of product has become an artifact for many people watching movies.
However, it was not long afterwards. On June 23, 2015, SARFT issued the most stringent ban, requiring all localities to close offending video download channels of Internet TV terminals. On November 4th of the same year, SARFT introduced regulations for the TV box market, and it first blocked 81 illegal third-party applications. At the same time, the SARFT issued a ban on Internet TV and TV boxes, requesting that the seven licensees contrast "TV. Machines and boxes cannot be installed via the USB port." The four-point request requires self-examination and self-correction. For a while, the TV box has really become a "box." It would be impossible to watch a favorite TV movie.
In this case, the box manufacturers are also looking for ways to deal with, but most of them can only face the control, the installation of a variety of TV broadcast software U disk disable. Most of the boxes launched by various manufacturers before this time will be pre-installed with some video APP software. For this case, text prompts are not allowed to watch. So in 2015 affected by this, the sales volume of various manufacturers began to decline significantly.
At present, the decline does not mean that the box is sinking. As one of the products of the rapid development of the Internet, TV boxes have lower costs than smart TVs developed during the same period. Another point is that before smart TVs were introduced, many families had just changed their TVs. Under such circumstances, they would not be willing to immediately switch to smart TVs. The TV box not only has almost all the functions of a smart TV, but at the same time it is cheaper. To upgrade the TV function, the TV box will become the first choice.
More importantly, while the domestic Internet smart TV is not yet fully developed, the changes in smart TV hardware and systems are not only rapid but also rapid. The use of TV boxes to upgrade is not only convenient, but also less costly. This is also an important reason why the smart TV industry has begun to try to split TV. All of these indicate that TV boxes have very important uses and markets at present.
Although the box has good prospects, but many manufacturers are forced to quit because they can not provide users with high quality content, but many manufacturers have also found a solution. For example, Xiaomi Box announced in early 2013 that it would cooperate with Future TV Co., Ltd., and “Future TV†is a subsidiary of China Internet TV which operates in the operation of the Internet TV business, that is, the SARFT holds the operation and management requirements of the Internet TV license agency, CNTV. One of the signatories of the "Internet TV integration platform" is the content service. The OTT set-top box thus built has further increased rapidly with the powerful configuration performance, human-oriented operation, and high-quality content resources. At present, it has broken 15 million (including smart TVs).
According to relevant agency data, sales of TV boxes were around 16 million in 2013. In 2014, sales of TV boxes were around 22 million. In 2015, sales of TV boxes dropped severely, but there are also about 12 million. From the total number of boxes sold and the total number of millet boxes released, there is no doubt that Xiaomi is leading.
U.S. box reasonable expectations
Because of the characteristics of the box itself, many boxes have achieved good results in China, but the entire box market is still fiercely competitive. At the same time, there are hardly any real breakthroughs under the strict restrictions of radio and television, and the seemingly provocative tradition of the smart television industry. Although the price of TV is cheap, in fact, the growth is also difficult. If there is no good situation, we must find a way to solve the problem. Therefore, many manufacturers, including Xiaomi, began to seek new markets. The US market seems to be a good choice.
Many people know that the United States also has a lot of box products such as Apple TV, Roku, Fire TV, etc., but it is also clear to all that they have installed applications such as YouTube, Netflix, and Hulu Plus in advance or through the app store. TV station official applications such as Watch ESPN can also be used. Installation, but want to watch live, the premise must also pay; Foreign copyright control of content is very strict, in the United States, if you do not buy cable TV service, home TV may be furnishings. Unless they are cracked, no one can find any video aggregation application in it.
So TV boxes can get content rights through reasonable means, can be integrated like Roku TV, plus ultra-low price, then there should be a big market in the US TV industry. Under such circumstances, it seems particularly reasonable that such low-priced and high-priced OTT boxes launched by Xiaomi began to enter the United States.
Coupled with the recent lifting of the box ban by the United States, 50 million users have abandoned the existing way of obtaining television programs from set-top boxes, and instead used App-based forms to obtain programs instead of being subject to set-top box suppliers. This almost opened the door to the Chinese box.
While many manufacturers are still sticking to the domestic box market and fighting at the same time, Xiaomi and other brands have taken actions in advance. In May of this year, Google I/O Developers Conference released a 4K TV set-top box based on the Android TV platform and will US market sales. And millet's march into the US box market is bound to lead some other brands to follow suit.
However, it is important to note that in the United States, content parties mainly work with systems, such as Android, IOS, etc. These systems will contain a certain amount of video resources, and the richness of content at this time determines the “box†as much as the price. The popularity. Therefore, if you want to take root in the US "box" market, you need to develop your own characteristics in addition to the cooperation with the system. In this regard, some domestic box brands currently entering the US market have done a good job.
Back to the domestic OTT box market, most of the listed products are extremely low-cost, so the replacement cycle is relatively short, and the sales volume is quite large. In just a few years, most of Xiaomi’s 15 million activation terminals are OTT set-top boxes. With such a large number of users, it is believed that not only system vendors like Google, but also many companies expect to cooperate with Xiaomi's box manufacturers.
Returning to the box itself, the content is more important than the necessary hardware. For content operations, some brands rely on the purchase of copyright to operate, but the huge capital cost is not a long-term strategy. In the past few years, Xiaomi has taken a new path and is committed to creating a complete ecological model of “television + smart + content†for smart terminals and video products. For example, in the operation and construction of TV content, Xiaomi TV adheres to the concept of convergence and open borderlessness and has established cooperative relationships with the four largest licensees of the seven largest licensees in China. It is said that it has become the most content and quality. The Internet TV platform also leads the industry in the coverage of movies, TV shows, and variety shows. In the United States, Xiaomi will also choose to work directly with content vendors to avoid copyright issues.
Sexy future
Of course, the development and expectation of the box industry can not be limited to the online video playback function. The box may also carry other entertainment and smart home layouts. For example, many smart TVs and boxes begin to add somatosensory games, interactive music, and direct Shopping, control centers for various home appliances, etc. The TV box of the future is not just an accessory of the TV. It can even become the intelligent control center of the whole family.
For the future, whether it is domestic or foreign, brands that already have a large number of users naturally present greater imagination. For example, millet TV/boxes with more than 15 million users, there are really many things that can be played.
Also, we need to fully understand that although Internet TV is developing at an alarming rate, traditional TV stocks in the fourth, fifth and sixth tier cities cannot be discounted, so the overall market growth will narrow, and those users who are reluctant to change TV will be The advantages will be further highlighted. Among these, it is believed that brands such as Xiaomi and others with a higher market share will laugh happily. Good user word of mouth, as well as increasing quality content, will form a virtuous circle, coupled with low prices, the future can be expected.
For the current box market, although the rap still sang, the constant adjustment also accumulated great energy under the pressure of various difficulties. It will be almost impossible to be replaced in the next 3-5 years. If the manufacturers can still function, The application of more innovations in the scenario, together with possible subsequent policy changes, is good for the industry as a whole. The box industry is in winter and will come in the future, but the spring is very good.
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