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July 3 is the third anniversary of the sale of LeTV Super TV. LeTV officially announced that it has successfully completed the sales target for the first half of 2016. As of June 30, 2016, LeTV sold a total of approximately 7 million units in three years. In the second half of this year, it will soon usher in a historic moment when Super TV has sold more than 10 million units, and hopes to use the world's leading eco-TV model. Copy to overseas, start a journey to Dreamworld.
On the same day, LeTV also launched the "Les Eco-Plant" offline experience. From July 3 to September 19, the music festival will be over. LeTV will provide users with a rich experience in LePar stores and official ecological experience stores across the country. Activities: Game competitions, watching sports games, watching synchronized cinema videos, etc., and providing users with discounted activities for purchasing thousands of gift packages for Super TV.
At the kick-off meeting, LeTV also invited sports stars Liu Jianhong, Cannes celebrity Huang Yi, game talent Xiao Xiao and numerous net red to come to the scene to participate. In history, the first live broadcast mode of "Millions of Gifts and Reverse Rewards" was held every 8 minutes. A lucky draw, crazy feedback fans.
Super TV takes 30 years of traditional television industry in less than 3 years
Eco-TV's Recordbreaking Can't Be Duplicated
On September 19, 2012, LeTV announced its entry into the Internet TV industry. On May 7, 2013, it officially launched the first generation of Super TVs X60 and S40, becoming the first Internet company to launch its own-brand TV in the world. On the 3rd of the month, Super TV X60 was launched on the market, and sales records were frequently updated.
On July 3, 2014, LeTV Super TV was sold for one year
One million units; On September 19, 2015, the total sales volume of the Black 919 Super Music Television exceeded 382,000 units. The “Black 919†eco-shopping festival became the third largest e-commerce shopping festival in China; November 11, 2015. The sales volume of double 11 LeTV Super TVs was 386,000 units, winning the first sales volume and sales of Tmall TV products. On December 25, 2015, LeTV completed the annual sales target of 3 million units; on April 14, 2016, the 414 hardware was free of charge. The daily sales volume of Super TV exceeded 549K units; on May 17, 2016, Ovid Cloud Network and Zhongyikang Statistics showed that LeTV Super TV sold over 710,000 units in April, becoming the number one sales channel in the entire industry; 2016 On June 19th, 618 LeTV sold 467,000 units of super-television, reelection of Jingdong, Tmall sales and sales.
In fact, starting from the 919 Music Fan Festival in 2014, whether it is 618 or Double 11, the TV sales champion of each large-scale e-Commerce Festival has fallen to super TV. As of this year, 618 Super TV has won “seven consecutive titles†and become E-commerce marketing crown harvester. If the sales target of 6 million units is successfully completed this year, in the entire TV industry in China, the annual growth rate of LeTV Super TV may be the fastest growing TV brand ever.
Super TV is based on LeSco's original "platform + content + terminal + application" open closed-loop Leshi ecosystem, in just 3 years to complete the development of traditional television 30 years. As an eco-TV, Super TV reconstructs TV value, allowing users to pay only for core value. Unlike other vendors, which focus on hardware value and pursue cost-effectiveness by using low and low prices, Super TV has a higher ecological value. The value of Super TV hardware only occupies minimal value elements. The vast majority of value is the Internet application, content, cloud platform and Big data, while pursuing the ultimate technology, pays more attention to the price ratio (comparison of experience and price), that is, adopting high and low prices to provide users with a complete set of ecological values ​​behind the hardware. For example, a LeTV cloud covering the world, a powerful LeSports store, a LePar across the country, including LeTV, LeTV, LeTV, LeTV, LeTV, etc., such a huge ecological system has With a high threshold, it is impossible for other manufacturers to make a full copy.
Super TV disrupts the industrial structure and leads three major changes in the industry
At the end of 2016, LeTV’s super-TV capacity will exceed 10 million, which means that LeTV may enter the top 3 or even the first in China’s TV sales and become a milestone event in China’s TV history. According to Lexus, the new president, Liang Jun believes that three years, Super TV led the three major changes in the television industry.
Change 1: Cost-to-price ratio, allowing users to pay only for value, leading the television industry to enter the era of eco-TV. LeSco builds an eco-TV product with ultimate performance and innovative technology to shift the business model of the TV industry from purely profitable hardware to excavation of content and service value, with sustainable ecological services and excellent product experience. Users create value together.
Change 2: watch TV to TV. The value of TV users' operations has expanded. As an intelligent device for home living rooms, it provides differentiated operating services for different users in the home, making the big screen an increasingly entertaining and Internet portal, rather than just a simple display device.
Change 3: Lead the new trend of Internet TV consumption. The traditional model of simply relying on offline sales will translate into a gradual increase in the proportion of online sales, while online and offline interactions will provide users with a new mode of buying experience.
LeTV took only a short period of three years to completely overturn the television industry landscape with a brand new Internet eco-model strategy and products with the ultimate user experience. This has changed the industry's development direction, and let LeTV not be favored. The dark horse in the industry has become the leader in the industry and the market leader.
Big screen operation enters a new stage Eco TV will blossom globally
Liang Jun said that LeTV is doing in-depth operation based on the ecology of the big screen, and hopes to copy the world's leading eco-TV model overseas, and start a journey to the dream world.
According to the data of the LeSig Intelligent Terminal Research Institute, Super TV has become LeTV's first large-flow terminal platform beyond LeTV's PC, mobile, and M stations, which will increase the pace of commercialization of the Big Screen, while Super TV is also the most TV-based industry. Operational value platform. In addition, from January to April this year, LeTV’s large-screen members continued to expand its scale, from 11.1% to 14.3%; LeTV’s active music users increased from 3.4 million to 4.39 million, entering a stable growth channel; the scale of large-screen game users Three months increased by 188%. The daily average operating rate of Super TV is 65%, and the average daily boot time is 5.8 hours, and the average on-demand time is 21 hours.
It is reported that in the first quarter of 2016, LeTV’s annual average sales orders exceeded 10 million yuan, advertising revenue for one month was nearly 50 million yuan, advertising revenue increased by 545% from last year, and the number of advertisers increased by 557% compared to the same period of last year. . If the "living room" or "family" is regarded as a type of "focal point advertising scene," then only a big screen advertising item, when the LeTV Super TV family has exceeded 10 million units in the second half of this year, its potential advertising value. It will be no less than 1 million screens from Focus Media. In fact, besides the value of big screen advertising, plus the value of content renewal, value of crowd operation, value of big screen shopping, and value of big screen games, the value of LeTV's big screen operation will be a brand new super blue ocean market.
Liang Jun once said, “Lexy is operating different users than other companies’ operating content. LeTV Super TV will also enter overseas markets this year, especially in North America, which is dominated by the United States, and will become an important player in the coming years. There are Samsung, LG and other international brands, but the United States has more than 30 million TV sets, and it is a mature pay TV market, very much in line with the music TV's strategy.The most important is that in China, LeTV has fully surpassed Samsung, LG, Sony, etc. Brand, in the global market we also have the confidence to win them."
It is reported that LeTV will set 2016 as its first year of globalization. Globalization is not only to bring eco-products to every major market in the world, but also to place the entire ecosystem in various regions and countries, and to create new and better user experiences. With the gradual emergence of Letv Ecology in the United States, Russia, and India, Letv's eco-globalization nuclear explosion has entered a countdown.
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