What are the experiences of the Chinese robot industry?

On October 1, the first day of the National Day holiday, project engineer Wang Hongfei was busy in the office of the Intelligent Robot Innovation Park in Beijing. His company is one of more than 20 robot companies that have been stationed in the Innovation Park since last year. Because the company has “continuous orders,” Wang Hongfei has to abandon the holiday to stare at the project. At the other end of the Innovation Park, the workers are still constructing and arranging the venues. In less than half a month, the 2016 World Robotics Conference will be held here.

If the timeline is pulled to 1986, 30 years ago, it is still the printing site of the old-fashioned state-owned Beiren Group. At that time, the state implemented the "High-tech Research and Development Program" ("863 Program"), and the Chinese robotic industrialization kicked off.

Today, China's industrial structure has ushered in a period of qualitative change, what kind of change is implied in the middle? What kind of transformation has the Chinese robot industry experienced? China, dance with robots!

Explore the pearl of the crown

In the book "Dancing with Robots" published in 2015, John Markov, author of the New York Times senior technology journalist, talked to Daniel Kahneman, the Nobel laureate in economics. John pointed out that the rapid development of robotics will pose a threat to the social stability of emerging manufacturing countries such as China, and China will experience unemployment crisis. Kahneman retorted, "You didn't grasp the essence of the problem... the timing of the robot entering China is just right."

John later admitted that it turned out that Kahneman was right.

In fact, as early as around 1981, the Beijing Machinery Industry Automation Research Institute had begun to study the robot project. At that time, the robot was only developed in Japan for 10 years.

During the "Seventh Five-Year Plan" period in 1986, experts from the state organized tracking research on international robotics. According to industry experts, for a long time, China's robot research was in the "technical research" stage.

Until the “Twelfth Five-Year Plan” in 2011, the country once again mentioned the development of industrial robots to important positions. At that time, China has become the world's largest manufacturing power.

What followed was the critical point for China's entry into the accelerated growth of robot demand. According to the statistics of the International Federation of Robotics, in 2013, the Chinese market sold nearly 37,000 industrial robots, accounting for about one-fifth of global sales. The total sales volume surpassed that of Japan, becoming the world's largest industrial robot market. In 2015, the Chinese market sold a total of 66,000 industrial robots, ranking first in the global market for three consecutive years.

Contrary to John's prediction, China is actively embracing the development of the robotics industry and taking advantage of the industry upgrade opportunities it brings.

"One must conform to the national strategy, the second must meet the functional positioning and regional development requirements of the capital city, the third must have market demand, and the fourth must have the resources of the enterprise itself." This is when the traditional printing industry shows signs of decline and needs to be transformed, Beiren The Group's basic judgment on the direction of transformation.

For China, the development of robots is like exploring the “preferred pearl of the manufacturing industry”, and the impact will be extremely far-reaching.

"Cake" has grown bigger

Chinese robots have long relied on imports. Around 1995, ABB, KUKA, Yaskawa, and FANUC's four major robot manufacturers entered the Chinese market almost simultaneously, with sales ranging from dozens to more than 100 units per year. Customers were car manufacturers and auto parts suppliers. Mainly. At that time, Shanghai, which concentrated a group of foreign-funded, joint-venture and local auto companies, became the main position of the Chinese industrial robot market.

According to the 2013 market data released by the International Robot Federation, from the perspective of the application industry, half of the foreign robots are used in the automotive industry. In KUKA and ABB, the figure is nearly 60%.

According to the China Robot Industry Alliance, before 2012, the Chinese industrial robot market was dominated by foreign brands. After that, domestic brands gradually broke out, and by 2015, they already occupied 32.5% of the domestic market.

Xinsong Robotics, a subsidiary of the Chinese Academy of Sciences, is a representative of domestic brands. The first domestic robot listed company's products cover five series of industrial robots, clean robots, mobile robots, special robots and intelligent service robots. Among them, industrial robot products fill a number of domestic gaps, and clean robots have repeatedly broken foreign technology monopoly and blockade. A large number of alternative imports. In 2014, Xinsong Robot achieved operating income of 1.524 billion yuan, a year-on-year increase of 15.50%. In the 2015 interim results forecast, Xinsong Robot achieved a profit of 156 million yuan - 181 million yuan.

In April 2016, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance jointly issued the "Robot Industry Development Plan (2016-2020)", proposing that "by 2020, the annual production of self-owned brand industrial robots will reach 100,000 units."

Stimulated by market demand, technology and capital frequently enter. At the beginning of 2016, the Ministry of Industry and Information Technology conducted a survey on the situation of the national robot industry. According to preliminary statistics, there are more than 800 companies involved in robot production and integrated applications, of which more than 200 are robotic ontology manufacturing enterprises. For example, more than 20 companies that have settled in the Intelligent Robot Innovation Park have also covered various fields such as medical care, services, fire rescue transportation, and drones.

In the face of such market dynamics, Qu Daokui, president of Xinsong Robot Co., Ltd., said in an interview with the media: "It is a good thing for new companies to enter the industry, which has formed an ecosystem, and the number of enterprises has increased. When it gets bigger, the cake gets bigger, and Xinsong gets more from it."

Window opportunity

In recent years, there have been some changes in the spatial layout of the Chinese robot industry. Beyond the Yangtze River Delta, where the giants of foreign companies are represented by Shanghai, the Pearl River Delta is growing into another very dynamic center for the Chinese robotics industry.

This coincides with the judgment of many entrepreneurs on the future development of the Chinese robot industry. At the turn of the century, China once relied on huge demographic dividends to introduce many industries into China. The world's largest manufacturing powerhouse not only means huge volume, but also means rich industry. The Pearl River Delta is synonymous with manufacturing in China.

When all industries respond to the demands of automation and move closer to the robot era, the Pearl River Delta has become a rare stage for entrepreneurs. “From the perspective of a startup, the Pearl River Delta is better than the Yangtze River Delta. Because the main companies in the robot are in the Yangtze River Delta, they all have their headquarters in Shanghai. The Pearl River Delta is the base of manufacturing and the world factory. There is no very good robot industry base here.” Li Qun Automation Technology Co., Ltd. said in an interview.

Like many startups in the Pearl River Delta, they don't go to the Yangtze River Delta to compete with well-funded foreign robot manufacturers, and they don't limit their eyes to the highly developed automotive industry, but the 3C field (computer, communication and consumerism). Electronic) is regarded as its own "blue ocean." Take the consumer electronics industry as an example. Although it seems that the company is not big, some people in the industry estimate that the amount of labor and demand for robots is 5 to 10 times that of the automotive industry.

“The advantage of domestic robots is to make customized services for Chinese factories.” Moreover, we can quickly find business models and profit points by using the advantages of close marketing and applying flexible and varied features.

According to the China Robotics Industry Alliance, the service robot market in China has begun to grow rapidly this year. Clean robots are becoming more popular every year. UAVs for home entertainment are becoming more and more popular in China. The price of two-wheeled balance vehicles has been significantly improved and gradually Accepted by domestic users, representative products such as orthopedic robots and capsule robots have also been routinely used in hospitals in large and medium-sized cities.

Wang Hongfei's company is mainly engaged in production of shopping guides, customer service, front desk and other service-oriented robots. They have accepted production orders from Mengniu, Yili and some financial companies, and their robot products have already been seen in the market. When talking about the changes after moving to the Innovation Park, Zhang Hongfei said with a smile, "The feng shui is good here."

Guo Xuan, vice president of Beiren Group, said in an interview with this newspaper that the innovation park is doing "we set up the stage and others sing the opera". It is expected that the formation of state-owned capital will be the last step, private capital injection will be the development direction, and the Chinese robot will be promoted. Technological breakthroughs and industrial development.

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