How to make the professional audio industry sales channel layout more perfect?

At present, with the market supply and demand pattern and the audio industry's consumption situation undergoing major changes, many companies have begun to build their own sales networks, in an effort to build a retail, terminal, and integration of production, supply and marketing in the fierce competition. Audio sales network marketing channels. However, the diversity of marketing channels caused by the changes in the circulation field has become a prominent problem faced by professional audio in sales promotion. Therefore, for professional audio manufacturers, the two types of marketing channels, coordination and management, have become the focus of their distribution management. However, in the actual distribution process, the non-sub-requirements of members of the distribution and marketing channels are increasing, and the distribution and marketing channels have become children who are never enough to eat. In the face of this phenomenon, many audio companies face difficult choices, how to make the professional audio industry The distribution of sales channels has become more complete, and it has become a consensus reached by the forward-looking people in the industry.

Refused to tempt to develop new products and form core competitiveness

Nowadays, many companies are eager to seek new products, and they are constantly shifting their focus to research and development of some breakthrough products. This is a clear-cut approach to innovation and advancing with the times, but in fact, it is a sesame that has lost watermelon, which is not worth the loss. When the core competitiveness of your own company has not been formed, many new products are also a guise for consumers, and they cannot really attract their attention. It is said that the core competitiveness of enterprises is the long-term formation of enterprises, which is embedded in enterprises. In the endogenous, the company is unique, supporting the company's past, present and future competitive advantages, and enabling enterprises to obtain active core capabilities in a competitive environment for a long time. This is the intangible wealth of "can't steal, can't buy, can't open, take away, can't slip away", such as brand, culture, etc. This is why companies with core competitiveness are often invincible. In the market, many fish and dragons come together to make consumers uninvited, and people are empty.

Guide dealers to gradually standardize and unify brand image design

Usually, large enterprises will have distributors and suppliers of various channels. In terms of interests, everyone will unconsciously destroy the sales links constructed by others in order to protect themselves. The phenomenon of malicious envy and seizure of customers is endless. In this way, everyone will forget the fundamental starting point and cannot maximize the benefits to everyone. Therefore, we must pay attention to the standardization of dealers. Enterprises should continue to improve domestic first-class distribution and develop secondary level. Distribution, guide dealers to gradually achieve standardization, process, and improve service capabilities; on the other hand, the establishment of a number of standardized strong color image experience center in the country, unified brand image design, build a number of brand promotion bases across the country .

"E-commerce + Internet" to build a comprehensive audio industry Internet + era

China has become one of the fastest growing digital channels for consumers worldwide. It has the world's largest Internet users and mobile Internet users. At the same time, China's digital consumer population ranks the highest in the world. According to relevant information, it involves consumption. In terms of online channel usage, mobile interaction and social media applications, China is not only ahead of most emerging countries, but also ahead of most developed markets. Internet marketing also faces a status quo, that is, the channel forms are diverse. No matter whether the company sells any kind of products, consumers will cross more than two channels and interact with the enterprise. The transaction may be a physical store or it may be Websites or other mobile applications, such as Taobao, Jingdong, WeChat public account, etc. In order to exhaust all kinds of Internet marketing portals, official website, APP, mobile station, Weibo, shopping mall, micro-site, subscription, channel, etc., have become an important tool to deal with the fragmentation and dusting of network marketing channels.

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