Intelligent door lock "dark war" and its analysis

"It's still the original password lock, you can go out without the key." Li Ayi, who lives in the west of the city, recently moved home. The new home is a traditional door lock. It is necessary to bring the key when going out. This makes her somewhat unaccustomed. .

In the Jiahaojia building materials market in Qiutao Road, Hangzhou, the smart door locks of different brands such as Desman, Haibeisi, Huitailong and Panasonic are placed in a conspicuous position by dealers. It seems that smart door locks have become the furniture building materials market. The "explosion".

The battle for smart home entrance has been around for a long time. Whose routers, mobile phones, door locks and stereos have the greatest chance? In fact, smart door locks have “flyed into the homes of ordinary people”, and there is a long industrial chain hidden behind the door locks: Chips, new materials, semiconductors, biometrics, software development...

In 2018, the "dark battle" of smart door locks has just begun.

Smart door locks compete for "smart home entrance"

In the past few days, Luo Xiaoming is busy laying out new channels and developing new smart door lock products. "From last year's entry into the smart door lock, our sales reached 1.7 million yuan by the end of the year. This market is very big and is still in its infancy."

Luo Xiaoming is the person in charge of the Hongyan Electric Smart Home Department. He said that the smart door lock is different from the general fingerprint door lock or password lock. This smart door lock connects all the smart homes in the home, such as TV, air conditioner, curtains. Water heaters, etc., "The door lock is a home entrance, as long as you have a home product you want to connect, you can connect."

Visiting the major home building materials market in Hangzhou is not difficult to find, smart door locks have gradually become the "explosive models" of major home brands. For example, in the Ouyada home market, a Panasonic brand smart door lock with a price of 2,100 yuan can be unlocked by fingerprint or unlocked by password, and can be unlocked by mobile phone APP, zinc alloy panel, glass touch screen design, and the appearance is simple and generous.

And not far from a miscellaneous brand store, the price of unknown products is only 800 yuan. "Intelligent door locks vary greatly in price, ranging from a few hundred yuan to more than 6,000 yuan. In addition to the brand, the main difference is the material, stainless steel, zinc alloy, pure copper, the gap is big." The clerk said.

In an interview, the reporter found that there are traditional door lock companies such as Dessman, Haibeisi and Huitailong entering the smart door lock industry, as well as cross-border enterprises such as Dahua, Haikang and Hongyan Electric, and even many Internet companies. For example, Lukang, a subsidiary of Xiaomi Ecological Chain Enterprise Yunding Technology, is an emerging brand. There are indications that smart door locks have become the "smart home entrance" that giants are vying for.

This is not difficult to understand. In recent years, smart homes have gradually become popular, and all major home brands and home appliance brands are in the dark of “smart home entrances”, and they all want to become integrated ports for smart homes. As the first line of defense to enter the home, door locks are logically entered. The industry.

The industrial chain after a "smart door lock"

Not long ago, Alibaba Cloud, Desman, Huitailong, DPLS Lab Lab and other more than 10 units jointly released the "2017 China Smart Lock Application and Development White Paper", showing that China's smart door lock retail market shipments in 2016 is 1.8 million sets, accounting for 50% of the overall market; in 2017, it reached 3.5 million sets. The online market accounts for the vast majority.

Jiang Weiguo is optimistic about this industry. After he left the job, he found the manufacturer of the intelligent door locks in Zhongshan, Guangdong Province, and started the offline agent in Zhejiang. At present, the brand's sales in the Zhejiang market is growing rapidly.

There is no reason to choose Zhongshan factory as a partner. From the current point of view, China's smart door lock "four major production bases" are mainly concentrated in Zhongshan, Shenzhen, Zhejiang and Zhejiang Yongkang, Wenzhou, "people who understand the market know that the quality of Yongkang and Wenzhou products is not high, the industry order is not Specification." Jiang Weiguo said.

In fact, the "smart fever" of smart door locks began in 2015. After several years of development, smart door locks not only ushered in a period of violent growth, but also formed a complete industrial chain, including components and technical support. , panel design, foundry, dealer and many other links. Subdivided, there are panels, locks, semiconductors, circuit boards (chips), password buttons, communication modules, data security and other modules.

Every module has risen to some industry giants. For example, Hangzhou Qianyuan Data Security Technology Co., Ltd., which focuses on fingerprint identification, mobile device fingerprint security, wearable security platform, QR code recognition, encryption and decryption technology, and network security system, is currently used by many smart door locks. Got its data module.

Great opportunity under the "pseudo-intelligence" chaos

Although the time to enter the smart door lock industry is not long, but the single-machine version of the fingerprint lock industry, Hongyan Electric has been deeply ploughed for many years, and is the "second echelon" of the national fingerprint lock. Luo Xiaoming said: "The promotion of smart door locks is still difficult. On the one hand, there is a process for consumers to be educated. On the other hand, not every piece of furniture is suitable for intelligence."

He also said that security products do not need smart links, because when there are people at home, there is no need to enable security equipment, only the security equipment needs to be activated after the door is locked.

At present, there are more than 1,300 companies involved in smart door locks in China, and there are more than 3,000 brand categories, including Samsung, Haier, Lenovo and other giants, but more of them rely on plagiarism giants or foundries to OEM, lack of independent design. Enterprises, which lead to a mixed market and a poor user experience, the "pseudo-intelligence" industry has also given birth to huge opportunities. In this regard, "Luo Xiaoming" is still full of confidence.

Luo Xiaoming said: "Now we have two series of intelligent door locks. We are increasing research and development. In September this year, we will add three more series of products and gradually adjust the product structure of the door locks." In Jiang Weiguo's view, intelligence The penetration rate of door locks in China is only 2%, and there is still a big gap between Europe and the United States. "A consumer like Li Ayi, once 'educated', will form a high viscosity. Think about Hangzhou. How many households? Plus the apartment users who are now red and purple, the market is very impressive."

Smart door lock industry needs to "shuffle"

To say that you have forgotten the painful experience of taking the keys, it is estimated that everyone will have a "history of blood and tears", which is why it can attract more than 1,000 manufacturers.

If you only understand the smart lock as the pain point for the user to forget the key, it is too narrow, the core is to compete for the "entry" of the smart home, but accidentally stood on the "window." At the moment, there are still many problems with the popularity of smart door locks. For example, smart door locks require industry “shuffle”; consumers need to be “educated”.

From the rise in 2015, to the skyrocketing in 2017, and then to 2018, this is a reshuffle period. The current state is that the online market far exceeds the offline market. This is why e-commerce has changed people's consumption habits and has become the strongest driver of the education consumer market. Just recently, Tmall held a special event for smart door locks, which attracted companies such as Luke, Deschman, Samsung and Cadiz.

You have to believe that you are in trouble. The smart door lock market is like a mess, and it is also the time for the industry to shuffle. At present, Tmall is trying to unify the industry standard of smart locks. Suning has also established the first intelligent door lock alliance. Who will set off the industry banner in the future? It remains to be seen.

EPON Dual Band ONU

Compared to single band, the most competitive advantage of dual band is the equipment can work along with 2 bands together at the same time. This enlarges the application range of the equipment and allows it to fucntion under multi conditions, which is way better than the single band one.

Nowadays, with the development of the econimics, more and more countries started to build up the PON (Passive Optical Network) instead of working with the AON (Active Optical Network). The former obviously possesses more advantages than the latter, which is due to not only the non-power-required characteristic but also the advanced technologies.

The ONU has two functions: it selectively receives the broadcast sent by the OLT, and responds to the OLT if the data needs to be received; collects and buffers the Ethernet data that the user needs to send, and sends it to the OLT according to the assigned sending window The end sends the buffered data. The application of ONU can effectively improve the uplink bandwidth utilization of the entire system, and it can also configure the channel bandwidth according to the network application environment and applicable service characteristics to carry as many end users as possible without affecting the communication efficiency and communication quality, and improve the network utilization Rate and reduce user costs.

5.0G WIFI ONU, 2.4G+5.0G WIFI ONU, WIFI ONU with 2.4G and 5.0G, ONU with Dual Band, Dual Band WIFI ONU

Shenzhen GL-COM Technology CO.,LTD. , https://www.szglcom.com