Changan Automobile or the development of intelligent networked vehicles

This year coincides with the 40th anniversary of China's reform and opening up. It can be said that this year's two sessions are of great significance to China and an extremely important historical node. As one of the pillar industries of China's national economy, the automobile industry naturally has a lot of sounds about cars.

Zhu Huarong, president of Changan Automobile, who was elected as the deputy to the National People's Congress for the first time, put forward three suggestions in the 2018 National Congress:

1. Suggestions on rapidly improving the image of Chinese automobile brands;

2. Suggestions on strengthening the integrated management of intelligent networked vehicles and accelerating the establishment of relevant laws and regulations;

3. Suggestions for supporting the upgrade of Chongqing Intelligent Networked Automotive Manufacturing Innovation Center to a national manufacturing innovation center.

Among them, in my opinion, the core of this proposal is the two major areas of brand up and intelligent network. Because these two proposals precisely reflect the development of Changan Automobile in combination with the development of the automotive industry, in order to further development.

Why do you say that?

First, quickly improve the image of China's automobile brand, in line with the development direction of the revival of the Chinese dream

On May 10 last year, China ushered in the first “China Brand Day”, and the purpose of establishing China Brand Day was to “strengthen the construction of independent brands and develop the brand economy.” Then, as the most able to carry “Chinese brands” The Chinese automobile industry, the term, should naturally "work hard."

In Zhu Huarong's view: "The automobile brand is an important support for the national brand. If the automobile brand can't effectively break through, the dream of a strong country that realizes the great rejuvenation of the Chinese nation will also be dragged down." Therefore, he suggested: First, the national level Heavyweight media should vigorously promote the Chinese automobile brand and boost the brand. Second, establish a national non-profit selection agency, the "Oscar" of China's automobile manufacturing industry, to purify the public opinion environment. Third, the government provides special support for procurement, limited use of Chinese brand cars in large-scale government affairs, official vehicles, and public travel, and concentrates on high-quality automobile brands, establishes a national brand team, and rides the “One Belt, One Road” rideway. The group is exposed on the stage. Through the above three points, we will quickly enhance the image of China's automobile brand and increase local confidence.

Of course, in order to achieve "brand up", in addition to the promotion of national power, the key is to do the product yourself. Especially with the rise of China's economy, consumers are placing higher demands on products and services, paying more attention to quality and paying attention to brands. To build a world-renowned "Chinese brand" and showcase China's power to the world, the key point is - product quality.

As an old-fashioned military enterprise, Changan Automobile insists on making high-quality products. In July 2017, the AQSIQ Defective Product Management Center released the “China Automotive Brand Complaints List for the First Half of 2017”. In this list, Changan Automobile brand rankings pressured many joint ventures and imported brands, and the complaint rate of 10,000 cars At 0.77, it topped the list and became the car brand with the lowest complaint rate in the Chinese market.

In addition, Changan Automobile's "brand up" strategy has been accelerated: this year, Changan Automobile will announce a brand new high-end brand, deepen its own brand building and promote brand image.

Second, strengthen the integrated management of intelligent networked vehicles, leading the era of intelligent vehicles

It can be seen that in the past few years, Chinese auto brands have made rapid progress in technology. Faced with China Manufacturing 2025, major auto companies including Changan Auto have deepened their layout and have achieved good results so far. For example, in the field of intelligence, Changan Automobile has achieved a 2000km super driverless test, which has created the longest unmanned test record for Chinese automakers. It fully demonstrates Changan Automobile's intelligent field and driverless driving. Comprehensive strength.

However, Zhu Huarong seems that although the country continues to pay attention to and increase investment in the field of artificial intelligence, China's intelligent progress is rapid. However, the development of China's intelligent networked cars still faces various challenges. For example, at present, the national smart car innovation platform leads many departments, resulting in resources not focusing, and relevant regulations and standards are difficult to provide effective support for the development and commercialization of intelligent networked vehicles.

To this end, Zhu Huarong suggested: We should speed up the reform of the existing management mechanism, set up a full-time project team, solve the problem of multi-head management of the department, set up a national innovation platform company, systematically plan and coordinate the innovation and development of the national intelligent network, and accelerate the establishment and improvement. Autopilot related regulations and standards are put into practice and strictly enforced. Relevant standards are formulated to impose mandatory requirements on autonomous vehicles, and entry barriers are proposed for automatic driving mass production to avoid the uneven driving level caused by inconsistent understanding of the industry and the adoption of standards. The mandatory requirements promote China's automatic driving and international standards.

In fact, as early as 2015, Changan Automobile formulated the development plan for 2025 smart car technology, namely the “654” strategy: to build six major system platforms, five core technologies, and gradually realize the car from single intelligence to fully automatic in four stages. drive. According to Changan's vision and planning, by 2025, Changan Automobile will realize true automatic driving and realize industrial application.

Moreover, unlike other car companies that still stay in the theoretical stage, Changan has mastered more than 60 intelligent technologies in three categories: intelligent interconnection, intelligent interaction and intelligent driving, especially structured road L3 automatic driving technology, APA6.0. The automatic parking technology is being verified by real vehicle technology, and it is also the most advanced intelligent technology in China with independent intellectual property rights.

In fact, Changan Automobile's successful experience in the field of automotive intelligence has also provided useful experience and inspiration to other car companies. It is necessary to realize the intelligent development of automobiles and seize the commanding heights of automotive intelligent technology: First, we must have a clear strategy. Planning, we must truly realize that automotive intelligence is the future development trend of the automobile industry; second, we must not build cars behind closed doors, learn to share and integrate global superior resources; third, all automotive intelligent technologies should be actively cultivated for the purpose of mass production. Enhance consumer awareness of automotive smart technology. These are all in line with the "two suggestions on strengthening the integrated management of intelligent networked vehicles and accelerating the establishment of relevant laws and regulations" proposed by Zhu Huarong.

Che Shijun thinks

In the Internet+ era, the game between enterprises is essentially brand reputation and competition in technological innovation. Whoever has a stronger brand premium ability, who has more convenient and innovative technology, then who will have a greater market decision-making power. Looking at the current Chinese auto market, Changan Auto has formed a strong brand appeal and has the technological innovation capability that many competitors admire. Therefore, it is foreseeable that in the near future, Changan Automobile will become a true global brand and glory for Chinese products.

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