With the steady progress of China's economy, the development of the economy, and the steady increase in the income level of households, the upgrading of consumption structure has become the driving force for consumption growth. Driven by this driving force, air conditioners will continue to exert two major trends: performance upgrade and consumption value deepening. Many new functions have emerged. Among them, “comfort†and “health†are the most popular consumption, becoming the era of new air-conditioning consumption. Important focus.
On March 19th, Hisense Air Conditioning Co., Ltd. announced the “White Paper on Comfortable Frequency Conversion of Air Conditioning Industry†(hereinafter referred to as “White Paperâ€) at the “Good Life Comfort Proposition†conference, which summarized the development trend of air conditioner industry products. And to specifically and clearly define the functional elements that meet the comfort frequency standard air conditioning products and should be satisfied at the same time, explore and lead the next "window" of air conditioning product development.
Consumption upgrade: user needs focus on comprehensive comfort
In recent years, with the development of the industry and the upgrading of user demand, the demand for air conditioners has shifted from the relatively basic needs of the original refrigeration, heating, energy saving, and mute to comfortable and healthy. This will be an important basis for people to choose air-conditioning products, and related products will also be a new growth point for the entire air-conditioning industry.
The "White Paper" pointed out that China's air-conditioning development has experienced six stages: the birth period of air conditioners to meet basic cooling needs; the inverter air conditioners characterized by energy saving, noise reduction, and stable temperature uniformity; healthy frequency conversion with high-efficiency filters and electrostatic dust removal technology Air conditioning; self-cleaning of indoor unit evaporator, first-generation comfort inverter air conditioner for mechanical control of air deflector; second-generation comfort inverter air conditioner with soft and humid refrigeration, double cleaning of indoor and outdoor equipment, zero wind function; The third generation of comfortable inverter air conditioners with intelligent custom air supply.
When “comfort and health†became the biggest demand for air-conditioning consumption, air-conditioning companies all launched a new round of consumer demand by launching new technologies and new products that meet the differentiated needs of users. At present, there are more and more products that are mainly used for air conditioning comfort performance, and the technology is becoming more and more mature, which drives the industry to upgrade to meet the high-end needs of users' comfort and health, and has entered the stage of sales explosion. According to Zhongyikang retail monitoring data, the proportion of retail sales of comfort air conditioners is growing rapidly. It is foreseeable that comfort and health will become the development trend of air conditioners in the future!
Hisense Power: Innovation breakthrough, leading the new era of "comfortable frequency"
For a long time, Hisense Air Conditioning has focused on the technology and concept innovation of differentiated competitiveness, adhere to the frequency conversion strategy, and take “comfort, health†as the starting point, providing comfort from the aspects of humidity, temperature, cleanliness and airflow speed. The air has created a new era of air conditioning "comfortable frequency conversion".
The concept and supporting technology of Hisense Air Conditioning not only broke people's cognition of traditional air conditioners, but also broke through the technical boundary that temperature regulation and air humidity could not have both, and was fully affirmed and praised by relevant people in the industry.
In this regard, Ge Fengliang, vice president of China Household Electrical Appliances Research Institute, also expressed his opinion that the air conditioning industry's comfortable frequency conversion technology has been iterated so far, and the products that meet the definition of comfortable air conditioning must have these characteristics: frequency conversion and high energy efficiency, which can achieve humidity. Independent precision control (including humidification and dehumidification), diversified and personalized air supply mode, air health oriented, meeting consumer demand for air quality, etc., from humidity, temperature, cleanliness, airflow speed, etc. Provides comfortable air.
As a representative product of the third generation of comfortable inverter air conditioners, Hisense Men's X air conditioner can not only achieve the free setting of temperature and humidity through the unique temperature and humidity dual control technology, but also has the innovative 360° rotating air supply design, which can realize the whole Angle air supply, with the "wind blow people, wind avoid people" mode, to achieve customized air supply according to the needs of different groups of people, with the application of voice intelligent somatosensory operation, comprehensively enhance user comfort experience, so that users can enjoy more healthy and comfortable New experience with air conditioning.
Driven by the consumption upgrade, Hisense Air Conditioning released the "White Paper" to grasp the quality demand of consumers for comfortable air conditioners, and drive the industry to continuously innovate in the next "window" of air conditioners. For the public, it can be seen that Hisense Air Conditioning has opened another era of "comfortable frequency conversion" air conditioning.
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