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Li Fengxue is the CEO of Beijing Mould Technology Co., Ltd. He has a microcosm of every VR entrepreneur and is full of passion but not impatient, emotional and sensible.
When meeting for the first time, Li Fengxue wears black-rimmed glasses, carries both shoulders and shoulders, and wears casual clothes. Although he is a financial practitioner born in a real estate company, he exudes the atmosphere of the Internet of science and technology.
After returning from studying in Scotland in 2006, Li Fengxue has been engaged in financial related work. Prior to this venture, he took office at a well-known real estate company. By coincidence, in 2015 he was appointed to form a team to use three-dimensional images and VR technology to display real estate models. When Li Fengxue and his team were full of enthusiasm for this project, due to the acquisition of the company, they had to temporarily stop work and make choices.
“Now everyone feels that the dream is very vulgar, but everyone who has experienced it is unforgettable. I still remember that day, the whole team sat in the conference room and discussed the new technology for the first time. Various scenes. We are very excited and feel that the things we are doing are very valuable and the future is very good. That feeling has continued until now."
Out of such enthusiasm, Li Fengxue resolutely decided to "go it alone." Departed from the original platform and familiar with the work, established a multi-guest.
MULTI is a Web3D display platform designed to help 3D designers to display their 3D works in a comprehensive and interactive manner on the Internet interface without local programs. This is related to the business of Li Fengxue in the real estate company, but it is not the same. Li Fengxue once developed a three-dimensional display application for indoor viewing on a web page at a real estate company. Now, multimodality is no longer confined to the display of house models. Instead, it creates a platform for users to produce content.
At present, there are many VR companies on the market for real estate cooperation VR house-seeing projects, but because the B-side market capacity is smaller than expected, the housing model is usually too complex, the use of web pages presents difficulties, VR applications blocked at the B-side and other factors, Li Fengxue Have to re-think the industry positioning of Moulding.
“We jumped out of the real estate field at that time and thought that we should look at the market even bigger and find a direction that is more suitable for our own technology route. That is to display relatively small objects, such as crafts, industrial products, electronic products, and animation games. And so on, people can easily share its 3D model on a web page."
The modular multi-client platform does not belong to the strict sense of AR/VR/MR. What appears on the platform is what appears in AR/VR/MR, namely the three-dimensional model. Through this platform, you don't need to rely on glasses. You can use computer screens and mobile phone screens to display 3D models. "What is behind the screen is not important to us. The important thing is the content itself," said Li Fengxue.
Currently, three-dimensional modelers and three-dimensional designers face a problem that their works cannot be displayed in a final form. Instead, they are rendered to create a floor plan, which forms a fault between the work and the viewer. Without the 3D modelling software, the designer's work can't be fully viewed.
There are about 10 3D softwares commonly used in the world, and about 5 are commonly used in China. 3DMAX, which is commonly used in various industries, and MAYA, which is used for modeling movie and TV games, can only export models to floor plans.
With the development of VR/AR and the arrival of Industry 4.0, the number of 3D designers has grown dramatically, and the demand for 3D model display will also increase. Taking the construction industry as an example, a large number of foreign construction companies use BIM software to design and build a three-dimensional architectural model based on various information data of construction projects. However, BIM has not been popularized in China. This situation has been greatly reversed in the past two years. Many domestic construction companies are learning to use BIM to design assistance. As a result, the construction industry will produce a large number of three-dimensional models. Express it quickly and easily. In the same way, different industries, such as industrial design and education, have begun to show a three-dimensional tendency in the past two years.
The main solution of MMO is the cross-platform display of the model. After the 3D model is transmitted to the cloud server for 45 seconds to three minutes, it is presented in a complete and interactive manner on the webpage. No matter if it is a computer or a mobile phone, you can display 3D models anytime, anywhere, without installing any software, and support 3D model animation, sound and other multimedia forms.
Referring to the core competitiveness of Moulding, Mr. Li Fengxue told us that Modular has achieved the industry's leading position in the following three aspects of technology.
Firstly, Modocom provides a universal model format conversion method. It only needs to upload the original format to turn to webpage viewing. Currently, it can support 3Dmax, MAYA, Sketch Up, C4D, 3D print formats, etc. Nearly 20 industries commonly used The three-dimensional format. Secondly, Mutombo fully supports the physics-based rendering principle (PBR) and follows the most mainstream Metallic / Roughness and Specular / Glossiness workflows, enabling the three-dimensional display of the work to be close to realistic top effects. Thirdly, Modowcom will combine Shader and advanced materials in the process of model presentation, which is comparable to the game engine and demonstrates a more dynamic display atmosphere such as water, aerosol, and fireworks.
Li Fengxue said frankly that technology cannot lead forever, but Modular customers will try their best to maintain a leading cycle. There are two technical difficulties to be overcome by the next step in the model, and the first is to make the 3D model more realistic. Second, research and development of interactive features. Li Fengxue said: It is not easy to make the 3D model more effective, and this involves a lot of work and technical upgrading. The current level of technology of MULTI has been greatly improved, avoiding the initial problems of mosaic and sawtooth, but it still needs continuous improvement. The function of the console is based on interaction considerations at the application level. It is hoped that a better model presentation scene will be created and the 3D model will be given a sense of atmosphere rather than a single view of the model. It is reported that this function will initially include more than ten scenarios, combining the console to better display the three-dimensional model. In addition, Modocom also uses the performance of special materials to make objects without animation nodes move, such as the effect of flowing water. This feature has been developed and will be launched in the near future.
Network promotion, business activities, and competitions are all in the stage of user accumulation. As many customers face all C-side platforms, they use these methods to develop markets. However, in the strict sense, a multi-guest user is not a C-end crowd. “In fact, it is B. At the end of the month, we will go online and pay for a multi-pay version. This is a product for designers, ordinary C-end users will not do 3D design, they just watch, but can not produce content. There are nearly 1,000 designer users. They make models for customers. We think this is a scattered B-side population, explains Li Fengxue.
Web3D display platform is different from video display platform and image display platform. The users it faces are not ordinary people. The public can't create content and upload content on the same platform as Youku and Meituxiuxiu. Therefore, the task of Multimodality is to develop the domestic market. Millions of 3D designers turn them into multi-guest users. When the content on the platform is rich enough and interesting enough, it can serve the purpose of serving the C-side.
When Li Fengxue hopes that more and more users, it will automatically appear a variety of fun works, not just a display, such as the emergence of animation, games, works, so that gradually find the C-side crowd and used to three-dimensional display In the same way as a video player, in the past people needed to download software and APPs to watch videos, but now they can watch videos at any time, and multimodality allows people to view a variety of 3D models on web pages.
There is only one reason for MMO's R&D APP - AR.
In the early days of entrepreneurship, MMOs did not choose APP because of the differences and promotion issues. APP has a certain promotion difficulty and low retention rate. Mobile phone users are accustomed to clearing up the infrequent APPs to save storage space. Therefore, MMOG will regard the APP as certain to be done in the future, but it is not the most important thing in the early days. In 2018, it was the "future" that was thought at that time.
Why do you have to do an APP? The reason is simple. Only the APP in the iOS system can open the camera to implement the AR function. The AR function has an important significance for the three-dimensional model display. If a furniture factory wants to display a three-dimensional model of a piece of furniture in the customer's home, AR must be used.
Li Fengxue introduced that APP will contain more rich content, which also faces more technical challenges. The first of these is the light field problem. If you want to make the surface light of the entire model come from real light, you need to use the camera to detect the white balance, brightness, and polarization of the light field of the real environment, and then map these to the model. Above, make the model look like it is in a real environment. These are things that AR will do.
With the continuous development of science and technology, the way people perceive the world is constantly changing. The way we perceive things has gradually changed from two-dimensional to three-dimensional and even multidimensional. Under such trends, how to make it easier for people to acquire 3D models and reduce the threshold for people to watch 3D things is particularly important.
In May of this year, Mutado received a multi-million dollar seed round investment. Before that, Li Fengxue experienced a period of heavy pressure. Now, in a courtyard in the old Beijing Hutong, this team adheres to its original enthusiasm and follows and challenges the most advanced technologies.
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