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With the aggravation of the aging population, the increase in the elderly population also brings many business opportunities to the market. Along with the "silver wave" is the "silver market". As a special consumer group, the elderly will inevitably lead to changes in the social consumption structure as the proportion of their population increases. Due to the special physical, psychological and behavioral characteristics of the elderly, it is also determined that such social groups have particularities in terms of consumption concepts, consumption habits, consumption preferences, consumption capabilities, consumption methods, etc. potential consumer market.
In recent years, the aging degree of my country's population has deepened, and the number of elderly people has continued to increase. According to public information, in 2020, China's population over the age of 60 will reach 248 million; in 2030, it will exceed 300 million; by 2050, China's elderly population will increase to 480 million, accounting for a quarter of the world's elderly population one. At the same time, according to relevant data, nearly 50% of the elderly in my country are currently living an "empty nest" life, and nearly 80% of them choose home care for the elderly. As people from all walks of life pay more and more attention to the home life of the elderly, it is still hard to escape the fact that the life of the elderly is not convenient. And this big factor is due to the lack of household products suitable for the elderly currently on the market.
As far as home appliances are concerned, along with people's pursuit of quality life, home appliances continue to refresh consumers' attention in terms of functions, but also with the complexity of their operations. For the elderly group, such household appliances are not a small helper to release their hands and bring convenience to life, but a kind of "furnishing" that does not know what the operation is. The elderly often stay away from such household appliances. In fact, it is understood that it is not that the elderly cannot accept smart home appliances, but because they have their own characteristics in the use of home appliances, but there is a serious lack of suitable aging products in the market that meet the needs of the elderly. Aging" smart home appliances.
According to the relevant research reports of industry insiders, the consumption concept of the elderly in my country is changing from the previous saving-based type to the life-improving type, and improving the quality of life is a major focus of life, which has triggered the arrival of the "silver economy". According to the forecast of Ovie Consulting, the annual demand for elderly home appliances in urban empty-nest elderly households exceeds 60 billion.
It is worth mentioning that in developed countries such as Europe, America, and Japan, the concept of "aged household appliances should be different from general household appliances" has been proposed very early. It believes that elderly household appliances should be safe, healthy, intelligent, economical, and in On this basis, a series of products have been launched, such as reducing the number of buttons on the remote control or the knobs on the body as much as possible, supplemented by eye-catching and easy-to-understand instructions and clear color signs. In fact, there is a lot of room for the design details of products for elderly home appliances. For example, the TV can be set to a voice-controlled mode, and the elderly can switch on and off the TV, switch programs and other operations through voice. In terms of settings, you can try to launch health care programs that the elderly are interested in. On the washing machine, in view of the inconvenient features of the elderly bending over, changes can be made in many aspects such as the way of opening the door and the angle of placing clothes.
The simplicity of operation can be described as an effective weapon for home appliance companies to develop elderly home appliances. For example, various models of microcomputer fuzzy-controlled automatic washing machines appearing on the market promise that users "just need to press a button" to bring convenience to the elderly in operation. Many home theater products generally use digital audio and video technology to achieve "one finger to control various functions", which is easy for the elderly to enjoy the entertainment brought by TV.
It is undeniable that there is a big vacancy of aging-friendly home appliances on the market. The fact is that the elderly are faced with large-sized LCD TVs but do not know how to use the remote control to switch TV stations; The so-called fully automatic washing machine has more than ten functions, which often become "furnishings" in elderly families. Many household appliances are under the banner of "intelligence", but such "high-tech" products with complex operation and various functions often make many elderly people sigh that they are unable to start.
Due to the gradual deterioration of the physical functions of the elderly, these groups need more intelligent home appliances to assist their lives to solve the obstacles in life. Industry insiders believe that home appliance companies should strive to develop truly "aging-friendly" smart home appliances, with fewer functions but easy to operate. , or launch home appliance products with multiple service functions such as voice prompts, timing reminders, and voice control designed for the elderly, so that the elderly's life in their later years can be truly intelligent.
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