National Tablet PC will be the second most important battle for iPad

Recently, according to a survey made by the domestic Analysys think tank, the market share of domestic tablet PCs has changed slightly in the second quarter of this year. Among them, Apple iPad sales share declined year-on-year, but still accounted for an absolute advantage, accounting for 74.3% of the market. Ranked second is the domestic brand tablet "E person E this", but its share only accounts for 4.82%. The report did not make any predictions about the future of the market. However, according to interviews with Southern Capital Reporters, it was learned that new tablet PCs, including HTC, Lenovo, Samsung, and other well-known domestic and foreign brands, will all be listed in the third quarter, followed by more. For the fierce competition state. The remarks from local distributors believe that competition will mainly focus on market increments and competition for "second place." From their shipments, the dominance of the Apple iPad cannot be replaced in the short term.

In the third quarter, new products came out one after another. “The performance of branded tablet PCs in the second quarter of this year has been uneven.” According to the report from the Analysys think-tank, in the second quarter of this year, PCs and handset brand terminal manufacturers including Lenovo, Asus, Motorola, HTC, and Blackberry were collectively listed. However, due to the IPO after the launch of the iPad2, the pricing space is constrained, and the ecosystems such as application stores are not perfect, and the number and quality of applications are still somewhat different from those of Apple. At the present stage, tablet PCs, mobile phones, and PC channels do not coincide. For the newly-listed branded tablet PCs, the marketing channel for educating users is still limited, and it has not directly impacted the iPad.

However, this situation is expected to change in the third quarter, for example, HTC's tablet PC product HTCFlyer in the second quarter of this year is not listed in the domestic formal channels, limited supply. However, last week HTC has officially announced that it will sell this product to the Chinese mainland market during the month, priced at 5,500 yuan.

Lenovo’s 3G version of the music Pad has arrived one after another in the second quarter and has become another major market competitiveness. "Lenovo is positioning itself on the tablet PC. The target of this year is to account for 20% of the domestic flat-panel market share." For the future of Le Pad, Lenovo CEO Yang Yuanqing has high hopes. Not long ago, Lenovo Tablet PCs such as the IdeaPad K1, Ideapad P1, and ThinkPad Tablet, which were released in a breath, are expected to enter the battle circle in the third quarter.

iPad is still an absolute advantage In fact, according to the findings of the Analysys think tank, the scrambling of tablet PCs in the second quarter has begun, and the direct result is that Apple’s iPad’s share of sales has declined. However, according to its statistics, iPad still holds an absolute advantage with a 74.3% share. E-persons E, Samsung, Asus, Motorola and Lenovo ranked behind Apple in turn, with sales shares of 4.8%, 4.5%, 4.2%, 2.2%, and 2.0%, respectively.

Feedback from local large-scale 3C chain stores and parallel importers also reflected this trend. “Now there is sufficient supply of goods (iPad2), prices are loosened, and sales are still booming.” A trader said to Nandu, even if it is the first few Month, he did not think iPad sales have declined. The decline in the so-called share may be due to the expansion of the market as a whole. At the same time, he believes that according to the current shipment volume in the channel getting goods market, even in the current quarter, the iPad will still be the absolute mainstream.

According to data released by Analysys, in the second quarter of 2011, China’s sales of tablet PCs reached 1,441,400, and as such, iPad sales exceeded one million units.

In addition to the iPad, in addition to the iPad, in the statistics of the Analysys think-tank, the domestic tablet E, which ranked second in the rankings, was also a major attraction. The brand's product share is less than 1/15 of the iPad, but the Analysys report believes that E person E has a stable growth rate. It is based on the handwriting function, positioning around the business market, satisfies the needs of some subdivided users, and avoids the homogenous entertainment positioning of the Red Sea market.

However, judging from the current situation, after entering the third quarter, the "share crisis" faced by E person E is much better than that of Apple's iPad, because regardless of Lenovo's new product or HTC, it is all oriented toward the market segment. In particular, HTCFlyer, its 7-inch capacitive touch screen, Android system, handwriting, 1.5G high-speed CPU, support for 3G networks and other aspects of E people have formed a positive competition.

On the other hand, the tougher challenge for E person E comes from South Korea’s Samsung. According to statistics from Analysys, Samsung had a 4.5% domestic market in the second quarter of this year with a P1000 product. With the brand's other new products being launched and listed in the country, E person E’s current 0.3% lead is very good. May be overtaken in an instant.

Analyst International analyst Sun Peilin believes that the follow-up of the product still needs to consider the characteristics of business users' entertainment needs, and further refine the music, video and other entertainment functions.