Smart hardware is on fire, why can't the market sell?

The smart products that have emerged in recent times are dazzling, with smart pianos, smart security locks, smart water cups, and even smart cutting machines. But most of them are biased towards the concept, which looks very novel and the market size does not rise. what is the reason?

Intelligent hardware can't compare with smartphones. Generally speaking, an intelligent hardware product can reach a million-scale sales, which is already a success. However, most of the domestic intelligent hardware products still do not reach such sales. The main reasons are:

1. User cognition requires a process

The Internet of hardware is the trend of the times, and the market size of intelligent hardware is unquestionable. But smart hardware has just emerged, and its user perception needs a process, just like the iPhone, which was mainly bought by fans at first, and then gradually became popular and grew into an arcade.

Users are definitely not willing to be "white mice". Now a wave of new intelligent hardware products is still in the market trial stage, and whether it will become a real trend can only be observed.

Generally speaking, the current buying base of intelligent hardware is mainly in the first-tier cities. This part of the users has a high degree of Internetization and is also the main force for purchasing intelligent hardware. Second- and third-tier cities have weaker demand for smart hardware.

2, product perfection needs to be improved

For example, bracelet products, users have high expectations, but currently the bracelet products do not meet this standard. The power consumption is too high, the supply chain is not mature enough, and some even break in a few months. This product sales will certainly not be high.

Not only does the hardware have to meet the standards, but the software, that is, the content part, can't be “dragned”. Take the weight scale as an example. When the traditional scale is sold out, it is finished, but after adding the “smart” attribute, the sales completion is only the beginning of content and service. As the application for product installation continues to evolve, the hardware will need to be updated accordingly.

3, can not grasp the user's real pain points

At present, intelligent hardware products can truly grasp the pain points of users and meet the needs of users. This also causes the user's product stickiness to be weak and cannot form the effect of word-of-mouth communication.

Doing smart hardware can't be done at the same time. Some entrepreneurs seem to see new industrial opportunities, but in the end they have become "cannon fodder." For entrepreneurs who want to enter this industry, it is a “homework” that must be done to understand the pain points of users. If it is just greedy, the hardware is too "light" and "too single", and the software can't grasp the user's needs. The final result can only be failure.

4, the price is not the main factor

At present, most of the intelligent hardware products are relatively expensive, mainly because the industry itself has a certain threshold, and its target users are not those who are price sensitive. So the price is not the main reason for the low sales of smart hardware.

There are also some opinions that the smart hardware is aimed at the market segment because of the comparative subdivision, so the sales volume is not high. This view is also untenable. In China, any narrow market can reach a scale of 10 million. This is also the advantage of China's intelligent hardware industry.

Finally, compared with the cottage mobile phone manufacturers, domestic Internet companies do smart hardware, awe-inspiring, and more concerned about the needs of the user's use of the scene, it may also lead to more innovation. It can be said that smart hardware is an opportunity for national brands.

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