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[Wenhan reporter Zhou Jianhua] On the afternoon of June 8, Baijiali , a well-known lighting appliance brand from Italy, held a “Baijiali China 2014 Core Customer Exchange and New Product Launch Conference†at Shangri-La Hotel, Guangzhou. The core partners from China and some customers from Asia Pacific attended the conference.
At this meeting, it is not to promote any new products, but the marketing strategy of Baccarat China - to gather the global resources of Baccarat, to take advantage of European lighting design, and continue to focus on the professional engineering market. Rosa, general manager of lighting at Baijiali (China), told the reporter, “In the future development, Baccarat (China) will focus on expanding the three application areas of public transportation lighting, industrial lighting and office lighting, through the technology transformation of the Italian group headquarters. And innovation to provide innovative and efficient lighting products and professional lighting solutions for China and the Asia Pacific market."
It is understood that in 1982, Baccarat was founded in Bologna, an industrial city in Italy; in 1998, it was listed on the Milan Stock Exchange in Italy; in 2002, a joint venture company was established in China, which was later converted into a wholly-owned company and renamed as "Baijiali (China) Lighting Appliance Co., Ltd.; In 2010, Baijiali (China) Phase II Development Project was officially laid. The new project has a total land area of ​​more than 130,000 square meters and has become the largest research and production base outside Italy.
The so-called professional industry has a specialization, this Baijiali (China) new product launch conference is also carried out around the "focus on the professional engineering market" strategy. For the three major areas of public transportation lighting, industrial lighting and office lighting, the conference featured a number of European-designed, Chinese-made products that excel in optics, structural design, system efficiency, and installation and maintenance, especially It is the Italian Acciaio product displayed at this conference, which highlights the design philosophy of Baccarat: providing users with high-quality products with beautiful appearance and convenient installation and maintenance.
At this meeting, it is not to promote any new products, but the marketing strategy of Baccarat China - to gather the global resources of Baccarat, to take advantage of European lighting design, and continue to focus on the professional engineering market. Rosa, general manager of lighting at Baijiali (China), told the reporter, “In the future development, Baccarat (China) will focus on expanding the three application areas of public transportation lighting, industrial lighting and office lighting, through the technology transformation of the Italian group headquarters. And innovation to provide innovative and efficient lighting products and professional lighting solutions for China and the Asia Pacific market."
It is understood that in 1982, Baccarat was founded in Bologna, an industrial city in Italy; in 1998, it was listed on the Milan Stock Exchange in Italy; in 2002, a joint venture company was established in China, which was later converted into a wholly-owned company and renamed as "Baijiali (China) Lighting Appliance Co., Ltd.; In 2010, Baijiali (China) Phase II Development Project was officially laid. The new project has a total land area of ​​more than 130,000 square meters and has become the largest research and production base outside Italy.
The so-called professional industry has a specialization, this Baijiali (China) new product launch conference is also carried out around the "focus on the professional engineering market" strategy. For the three major areas of public transportation lighting, industrial lighting and office lighting, the conference featured a number of European-designed, Chinese-made products that excel in optics, structural design, system efficiency, and installation and maintenance, especially It is the Italian Acciaio product displayed at this conference, which highlights the design philosophy of Baccarat: providing users with high-quality products with beautiful appearance and convenient installation and maintenance.
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