What does the C2B model bring to the appliance industry?

With the continuous development of e-commerce, many home appliance companies have realized that mere physical stores can no longer meet the needs of consumers, so businesses began to put their products on the Internet, move to the Internet platform, hoping to compete in the fierce market Can occupy an advantageous position. In the home appliance industry busy with their own B2C mall, a C2B model is quietly developing, some businesses are very interested in this model, of course, there are many businesses who scoff at it, then what C2B model can bring to the appliance industry what What?

First, you need to understand what the C2B model is. C2B is the consumer-to-business e-commerce website. Unlike the traditional e-commerce website, the C2B e-commerce model does not require consumers to directly search for businesses, but publishes the demand information through the C2B website. Businesses come to offer, bid, consumers can choose to reach a deal with the best cost-effective business, so that consumers do not spend a cent to save money, so that businesses can not open a shop without advertising can sell the goods, reduce the intermediate links. Today, there are two main business models of C2B: one is group purchase, and the other is personalization.

Then, talk about what C2B can bring to the home appliance industry.

First, innovation in sales channels. The C2B model sales channel is a bidding mode of trading, which is an innovation that has not been tried by the household appliance industry.

Second, it is easy to understand market competition. Through the bidding mode of the transaction, the home appliance industry can make comparisons through competitor's product information, quotes, etc. to understand its own competitive position.

Third, it is easy to grasp consumer preferences. C2B model for the home appliance industry, the most is the development of personalized mode, through the capture of consumer personalized customization information, we can very well understand the customer's spending habits and consumer preferences, so as to optimize their product structure.

The above is just part of the benefits that C2B can bring to the home appliance industry. It can easily allow manufacturers to understand themselves, understand competitors, and understand consumers. If the appliance industry can accurately grasp this information, how can it not occupy the market competition? Do you have a dominant position?