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Xiaomi Bracelet 2 has just been listed. Not long ago, the wearable world experienced a wave of sings due to the suspension of Jawbone's production, although Jawbone later rumored that it had not stopped production. At such a time point, we had an exclusive interview with Huami founder and CEO Huang Wang, who explained the outside world's questions about Xiaomi bracelet 2, Huami and wearable.
Millet bracelet 2
Xiaomi Bracelet 2: One quarter for public sale
Xiaomi Bracelet 2 has just been released, and many people find it difficult to buy at present. Huang Wang said that this situation may continue for a quarter.
"Before the Xiaomi Bracelet 2 comes out, we will sell more than 1 million bracelets every month. The demand for the 2nd generation listing may be even higher, so within a few months that we can see, it must be ( The goods are sold as soon as they come out, and it takes at least three months to open the purchase," he said.
According to Huang Wang, Xiaomi bracelet 2 was supplied with more than 100,000 goods on the day of delivery, and sold out quickly. After that, there were tens of thousands of daily supplies, but it was still not enough.
In terms of products, for the inexplicable loss of rice grains encountered by many millet bracelet users, Huami has made corresponding improvements in the second generation. The mystery is that the rubber buckle material used to be soft rubber material. Now we have added a ring of hard rubber, so the user needs to put the rice grain into the rubber sleeve from the inside, but it is difficult to pull out from the outside after wearing it. Huang Wang said that this process is very difficult to do, resulting in a one-month delay in mass production.
Most people think that the main function of the bracelet is step-by-step sleep, but Huang Wang revealed that they found out from the data that the call vibration reminder is the most popular. More than 50% of the users who buy the Xiaomi bracelet are particularly fond of this function. 75% of people have been using this feature, especially for girls. Most girls and Apple users, the first reason to buy a millet bracelet is the call vibration reminder.
There is no specific plan for entering the overseas market.
Previously, when the industry rumored that Jawbone had stopped production of the bracelet, Huang Wang had said that "the result of the sports bracelet category, the cruel shuffle: We and Fitbit won. After a long time, Fitbit must be washed away." One of the main markets of Huami and Fitbit is that the domestic one is overseas. To occupy the market of Fitbit, Huami must force overseas markets.
However, Huang Wang said that Huami is still focused on the Chinese market, but there is not much threshold for entering the United States. Whether it is patent or otherwise, there is not so much time and energy. At present, there are about 300 people in the Huami team. Huang Wang said that the products are mature enough, and if they are enough, they will "go to the United States."
In fact, Huami has a team in Silicon Valley in the United States. When Huami announced the financing of 35 million US dollars in December 2014, it also announced the opening of an office in Silicon Valley. The most important thing is to attract design talents. Huang Wang said that this US office will actually sell some of Huami's products, such as Amazfit, but Huami does not want to focus on low-end products from the beginning. Lei Feng's understanding is that Huami does not intend to promote the Xiaomi bracelet in the United States, but mainly based on its own brand.
Regarding the specific plan to enter the overseas market, Huang Wang said that he is still discussing this matter with the Xiaomi team.
Medical grade products will be released during the year
Amazfit is a private brand of Huami's flagship fashion. Since the absolute number of Amazfit bracelets is not too high, the official has not released the data, but Huang Wang said that sales in Jingdong and Tmall are also in the top 5.
Previously, Tech Insider had predicted that Jawbone would launch medical-grade wearables, and that Huami had the same plan. Huang Wang said that during the year, there will be a medical product of its own brand, and it will pass the CFDA certification.
For the function of this product, his description is to notify the user to see the doctor when the wristband finds abnormal body data, and the doctor can use the data collected by the bracelet as a reference during diagnosis. "With this product, it will not happen like a dead labor," he said. According to these descriptions, Lei Feng.com (searching for the “Lei Feng Network†public number concern) guessed that the new product should be a blood oxygen sensor.
Smart watches will be available soon, based on Android
Huami has been developing this smart watch for 18 months, and Huang Wang said that the product will be available soon. This watch is based on Android, Huang Wang found the technical leader of Android Auto, Zhang Lei led the team to do ROM development, this team is about 50 people.
Huang Wang did not disclose any specific features of this watch, but he said that he once showed Zhang Xiaolong, and the other side agreed.
For the watch, Huang Wang believes that the advantage of Huami is that they can analyze the needs of the users through the cloud, and can also receive a large amount of user feedback from Weibo and WeChat, so as to add the user's favorite functions. Like the function cut off.
For the smart watch in the industry to replace the bracelet, Huang Wang admits that there are some functional overlaps between the two, but the two types of products are still very different, at least in terms of price, the user's habits are also very different. So they will coexist.
The future: the next important direction is medical
Many of the articles that predict the death of smart bracelets, an important point is that there are not many innovations in the function of the bracelet. It is these functions to do it.
For this point of view, Huang Wang believes that wearables should not be limited to sports bracelets, and there are many areas for development, such as medical, fashion and products combined with VR.
"Wearable in the next few years, the market for sports bracelets has matured. It is basically divided by Huami and Fitbit. We will also work in the fashion field. For example, we have a smart shoe shipment with Li Ning. 100,000 pairs, there may be a market of 120 million in this field this year; there are also very high medical fields, everyone will be more cautious, but we will soon get involved." Huang Wang said.
For smart bracelets and watches, Huang Wang believes that the focus of the next iteration will be the function of the medical direction, and the fashion aspect will also be valued, and Apple Watch 2 should join the independent call function.
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