Puppies intends to put new three boards into the capital's fast lane

According to the 38th "Statistical Report on China's Internet Development" published by IT168 Information, as of June 2016, the number of Chinese netizens reached 710 million, and the number of users using online payment reached 455 million. The astonishing spending power of the Internet released by billions of Chinese netizens has not only fostered the world’s largest e-commerce platform, but also built a roadmap for the listing of Internet brands.

On August 31st, Puppy Electric Internet Technology (Beijing) Co., Ltd. (hereinafter referred to as "Puppy Electric") submitted a "Public Transfer Manual" (hereinafter referred to as "Public Transfer") to the National Small and Medium-sized Enterprise Share Transfer System (ie, New Third Board). ) Formally apply for the listing of the new three boards.

This means that puppy electronics has taken an important step toward the goal of “the first share of the new three-board Internet appliance”. And behind it, after years of rapid development and precipitation, Internet brands are forming a new wave of rapid advancement into the capital market.

Internet brands are either listed or listed

The rapid development of e-commerce over the years has not only led to e-commerce giants such as Alibaba and JD. It has also led to the emergence of many Internet brands that have grown up on the e-commerce platform. As the golden era of e-commerce's savage growth gradually bids farewell, through the market's close contact with the capital market, improving brand strength is becoming the only choice for more and more Internet brands.

On April 26, 2016, the Tmall platform under the Alibaba Group announced the establishment of a joint proposal of 10 companies, including puppy electronics, Handu clothing, Yinma, Hibiscus, October Mommy, and three squirrels. Assisting the business listing office to help bridge the gap between merchants on the platform and brokers, exchanges, and other e-commerce companies that are already listed or will be listed.

Before the puppy appliance applied for the listing of the new board, the Internet brand is also focusing on the capital market layout. Taking the well-known “Amoy brand” as an example, there are currently more than 50 well-known Amoy brands that have or plan to initiate the IPO process. On June 17th, Shanghai October Mommy Network Co., Ltd. appeared on the pre-announcement list of the official website of the China Securities Regulatory Commission. On June 27, Hibiscus Apparel officially submitted an IPO application to the China Securities Regulatory Commission, which was proposed to be listed on the GEM of the Shenzhen Stock Exchange; July On the 1st, the China Securities Regulatory Commission released the news that Infineon and the parent language company Huimei Group formally applied for public offering of shares and listed on the ChiNext; on July 29th, Handu Clothing House was officially approved for the listing of the new three boards.

According to Li Chengdong, an e-commerce market analyst, it is both a new opportunity and a new challenge for puppy electronics to go public through the market and seek a breakthrough in development. Internet brands represented by puppy electronics, as the “crystal of the times” derived from the rapid growth of e-commerce, have completed the accumulation of certain funds, products, and brands. Their combination with the capital market is the only way to continue to grow bigger and stronger. . It can be predicted that within 1-3 years, the peak period of the Internet branding will usher in.

Puppy's electric power borrows capital to build a brand's original power

It is reported that as a high-tech enterprise specializing in household cleaning appliances, the main business of puppy electronics is the research and development and sales of household cleaning appliances such as vacuum cleaners, sweeping robots and eliminators. Its products are unique and novel in design, powerful in practical functions and good. The experience has been widely favored by users and has become a well-known vacuum cleaner professional brand in China. At the same time, the company's B2C sales method eliminates intermediate links, and the product reaches customers one-stop, providing clean products for consumers with high-quality products and convenient services.

In recent years, as the traditional offline brand and international brand strategy focus on online, coupled with the high cost of Internet brand online, Internet brands have generally encountered market challenges.

Although listed in the first two-year financial results disclosed by the Electrical Appliances of the Dog, the revenue of the company in 2014, 2015, and January-April 2016 was RMB 128 million, RMB 234 million, and 1.43, respectively. Billion yuan, showing a strong growth momentum. In terms of profit, the gross profit ratios for 2014, 2015, and January-April 2016 were 50.73%, 48.67%, and 49.90%, respectively. From the financial data, it can be seen that puppy electrical appliances have a higher growth rate and a more stable profitability than other Internet brands.

For companies, going public means transforming them into public companies. Post-listed puppy electronics will bear more market pressure and public scrutiny. Puppy electrical related sources said that the listing will be conducive to corporate financing, promote the future expansion and development of enterprises, so as to use the power of capital to occupy an advantageous position in the market competition, puppy electrical through the new three board listing opportunities, will further expand and improve Internet home appliances in the field of development and comprehensive capabilities.

Some industry experts said that the current pace of China's home appliance market is moving toward high-end consumption, and consumers are paying more attention to the high-end, smart and healthy environment of home-use appliances. Innovative products such as wireless vacuum cleaners and sweeping robots are emerging. At the same time, the “home appliance market Internet+” has entered a rapid development process of diversification and innovation. Currently, the development momentum of home appliance retailing in the e-commerce platform is extremely rapid, which drives the sales of home-cleaning appliances to continuously increase. Puppy electrical appliances have a wide range of development opportunities for online channels, and they are expected to continue to become leaders and leaders in the market through the use of capital.

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