News: Sony Pushes 4K Laser Home Projector Again

August 7 news, following the end of July foreign media broke the news Sony introduced three new home projector, which contains two 4K home projectors. Today, once again, Sony will push the VPL-VW1100ES upgraded version of the 4K home projector and replace the bulb light source with a pure laser light source, model VPL-VW1200ES or VPL-VW1200, which will further improve the Sony 4K home projector projection Machine product line.


It is understood that the Sony 4K laser home projector VPL-VW1200ES or VPL-VW1200 is an upgraded version of the VPL-VW1100ES, so it can be inferred that it should be a traditional telephoto lens, not ultra-short focus laser 4K home projectors, which also validated Sony's laser and 4K layout strategy.

However, because it is a new factor, Sony did not disclose more information. As for when it will be launched, with foreign media coverage, it will soon be released, and it is believed that it will not take too long to make a debut at the upcoming IFA 2015. On the price side, from the information it currently knows, Sony's new 4K laser home projector VPL-VW1200ES is still positioned in the high-end market, priced at 35,000 euros to 40,000 euros, or about 237,461 yuan to 271,384 yuan.

Comments: How does 4K and Laser react in the end market? What is Sony's proactive deployment of these two markets? The laser light source will no longer have to say, so as to become a hot spot in the market and also the next competition point, Sony's active layout is not difficult to understand. As for 4K technology, although TV manufacturers have been scrambling for a few years in recent years, they haven't seen how hot users are for buying. After all, the 4K source is the biggest obstacle, and it is difficult to meet the demand for scarcity. For 4K home projectors, the market is even more limited, and it is still in a new field to be developed. It is not difficult to see that many projectors are not actively laying out the 4K market.

However, what is the market demand situation? Take the example of Epson's laser 4K home projector introduced this year, perhaps to give you the answer you want. In late July, Epson held a new conference for new business projectors in Japan. On-site Japanese Epson Sales (company) VPMD Minister Akira Kanazawa stated: "In April, Epson released the first laser 4K home projector EH-LS10000 sales. Beyond the company's expectations, it is currently unable to keep up with sales in production.” Visible, 4K demand is still better than expected, which is why Sony is so active in the layout of the laser 4K home projector, while high-profit, new technology leadership And the overall product layout, but also for the market's right to speak, this is the purpose of Sony.

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