For many car owners in China, off-road vehicles are something they rarely encounter in their daily lives. These vehicles tend to evoke a sense of adventure or excitement rather than practicality, yet their price tags often make them seem out of reach for most. While some may dream of owning an off-road vehicle purely for its rugged appearance, the cost can be prohibitive. However, there are still several affordable domestic options available if you're looking for a vehicle that mimics the look of an off-road vehicle without breaking the bank. One such model worth considering is the Beijing 40L.
Take a look at the image below. This is the Beijing 40L, known for its commanding presence and versatile design. It's a domestically produced off-road vehicle priced at around 130,000 RMB. Its appeal lies not just in its styling but also in its ability to transform into a convertible, offering a unique driving experience.

The Beijing 40L comes in both standard and long-wheelbase versions, starting at 129,800 RMB. Both models feature a standard 2.0T engine delivering up to 204 horsepower. However, four-wheel drive isn't standard across all configurations. Additionally, there’s a more powerful 2.3T version with 250 horsepower, starting at 159,800 RMB.
The long-wheelbase version of the Beijing 40 includes four doors and boasts a sleek black roof that’s not only aesthetically pleasing but also functional—it can be easily removed to convert the vehicle into a convertible. The removable doors further enhance the off-road experience by significantly reducing the vehicle's weight when fully disassembled.
The car measures 4.63 meters in length, 1.841 meters in width, and 1.861 meters in height. Its elevated stance gives it a robust, off-road-ready appearance, setting it apart from typical sedans and SUVs.
Inside, the Beijing 40L offers a modern cabin layout reminiscent of BAIC's signature style but with clear influences from iconic brands like Jeep, particularly noticeable in the steering wheel design. Compared to older models like the 212, the Beijing 40 represents a significant leap forward in terms of interior design, aligning more closely with contemporary off-road standards.
The central control panel integrates a multimedia entertainment system, adding a touch of sophistication. This level of technological integration marks a notable effort by BAIC to meet consumer expectations.
The seats are ergonomically designed, providing comfort and support while maintaining a sporty aesthetic. Above the front seats, there's what could be called a "big sunroof," which is actually the result of the roof's front section being detachable. In essence, this vehicle can be customized in numerous ways, making it ideal for those who enjoy tinkering and personalizing their rides.
It's precisely this blend of functionality and customization that has allowed the Beijing 40 to maintain steady sales figures. As a domestically produced hard-core off-road vehicle, it strikes an effective balance between rugged capability and everyday usability, appealing to a broad audience seeking both style and substance.
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