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In 2006, I passed the low-key. This is the impression that modern Korean lighting leaves the industry. After it launched its high-profile Chinese market in 2005, why did it suddenly turn around in 2006? This shift is thought-provoking and wait-and-see. Looking back at the work footprint of modern lighting last year on the new year's time platform, you can give the industry a clear answer.
Face up to the regrets left in 2005
Hyundai Lighting's launch in 2005 was a success. Before it was born, the industry had already heard about the news that Korea Hyundai Group entered the lighting industry, but it has not seen the true face. At that year's Guangzhou International Lighting Exhibition, it was like a bride who was first married, and opened a red hijab, and the beauty came into view. At that stage, it coincided with the perfect storm in NVC lighting in the country, the initial stage of the construction of the logistics center, the re-integration of channel resources, it should be said that the modern lighting was born at that time is a good time period. The impression left by modern lighting at the Guangzhou Lighting Exhibition was profound. Next, more than 100 dealers from across the country gathered in Huizhou to participate in the first small-scale dealer conference for modern lighting. At the meeting, President Li Tianfu expounded the strategic planning of modern lighting. The technical engineers conducted tests on the impact of T4, T5 and other electronic products on the spot, and achieved good results. There were also some dealers signing on-site.
However, after a period of operation, modern lighting, which was introduced as a pilot in the industry, exposed some problems. One of the core problems is the lack of capacity and the lack of timely supply, leading to market sales disruptions. In fact, most of the modern lighting products at that time were OEMs or ODMs; the second core question was whether the Navis Group was borrowing money from the “Korean Hyundai†brand, and it might be the Korean Hyundai Group after two or three years. Lost the brand use rights and disappeared? These problems plagued market distributors and were the core issues facing the Navis Group. When looking back at the 2005 scenario, these issues are no longer a problem for today.
In 2006, it was hard work
When these problems are placed in front of you, you can't avoid them, and you can't avoid them. Modern lighting must find a way to solve them. Therefore, in the low-key 2006, South Korea's modern lighting has been working hard to exercise its internal strength.
★ Use the concept of MP3 to make electronic metal halide lamp
In 2006, Hyundai Lighting of Korea established the leading edge of the industry with its electronic core as its core. In the whole commercial lighting field, the homogenization of products is very serious, and there are two kinds of technical differences: the light source and the electrical part. At present, there are a number of large-scale enterprises with strong strength and long history in the field of light source and lamps. Therefore, to determine the product advantages of Korean modern lighting, the electronic part is a breakthrough, and it is also the strength of the Navis Group. “Using the electronics and process standards of the electrical industry to make lighting products,†this is the product philosophy of President Li Tianfu. Navis Group has been providing core electronic products to world famous brands such as Samsung and Hyundai in Korea from beginning to end. In terms of electronics, it naturally has strong technical advantages. Li Tianfu is also a respected technical expert in the electronics industry. He is strictly standardizing electronic lighting products by using the standards of advanced industries such as home appliances. Obviously, the overall level is higher than the average level of the current lighting industry. The advantages of the electrical part can be reflected in many of its electronic lighting products, and these advantages will become the core competitiveness of the top three modern lighting industry in Korea.
Electronic metal halide lamp is one of the fist products of Hyundai Lighting in Korea, which is also a popular category for lighting companies in 2007 and even in the future. Therefore, modern lighting puts considerable effort into electronic metal halide lamps, including research and development, technology, and cost. The definition of President Li Tianfu is - CPU technology metal halide lamp. The concept of this concept first means the superior position of modern lighting in electronic products.
★ All OEMs are converted to 60% self-produced
When the core technology is mastered, the luminaires exist only as a carrier. Since the lighting fixtures are standardized hardware products, it is easy to form mass production. Therefore, Hyundai Lighting Co., Ltd. installed its own production line in 2006 and built a modern production workshop of more than 6,000 square meters. It will produce management models for MP3, MP4 and audio high-tech products. The introduction of the quality system into the production system of lighting products can form a production system for lighting products with competitive advantages. After last year's hard work, 60% of Hyundai Lighting's products are self-owned, and 40% of the products are completed by the OEM department.
★ Strict procurement of raw materials, implementation of ERP system
Whether it is self-production or external OEM, the quality level of the product depends largely on the quality of the raw materials. Therefore, Korean modern lighting has strict requirements for suppliers: First, it must have or have a cooperative relationship with domestic first-class brands; second, the daily supply capacity must be at least three times the average daily production capacity of modern lighting; Technical advantages. Suppliers currently supplying raw materials for modern lighting are among the top three suppliers in all fields.
In the middle and late of 2006, modern lighting fully implemented the ERP management system, which brought the production system into the modern management stage. But this is not enough. President Li Tianfu clearly pointed out that in the next two years, he will introduce this management system to its suppliers, directly serve suppliers, integrate suppliers into the same system, and improve the quality of their products. It will promote the acceleration of modern lighting in Korea as a whole.
In the future, Hyundai Lighting will extend the ERP system to the sales system and establish a complete real-time sales management system, which will cause a revolutionary breakthrough in the lighting industry.
★ The delivery period is greatly shortened
The increase in self-production capacity will satisfy the needs of merchants to the greatest extent, such as the delivery period. Previously, due to the scale of production, the delivery period of some major products was one week longer than the industry average period of 7-10 days, which directly affected the cooperation confidence of terminal dealers. Then, after the internal rectification in 2006, the delivery time is greatly shortened, the production cycle of traditional products is 7 days, and the production cycle of core products such as electronic transformers can be completed in even four days. This ensures the production timeliness of the product, and also guarantees a fast delivery speed, and the dealer's worries are quickly and quickly released.
★ Cost control method
Li Tianfu believes that when the price of the lighting industry tends to be stable and the gross profit is declining, enterprises will consider controlling the cost from production. Whoever controls the cost first will be able to take the lead in the second half of the market. So how do you control costs? He believes that the control of production costs depends on the breadth and depth of production and the modern management methods. The breadth and depth of production determine the unit price of components, while modern management methods focus on reducing waste (manual waste and material waste). On the one hand, modern lighting in Korea improves performance and reduces labor costs through performance appraisal; on the other hand, it implements ERP management system to reduce unnecessary material waste. When the cost is controlled, the profitability of the product will increase.
★The product line is well planned and the product range is rich.
According to reports, after the internal rectification in 2006, South Korea's modern lighting will do some in-depth research and exploration on some high-tech product categories after completing the three major transformations of “product line planning, quality improvement and service improvementâ€. At present, Korean modern lighting products have covered five major fields, such as commercial lighting, home lighting, engineering lighting, light source electrical appliances, outdoor lighting, etc., and invested heavily in electronic metal halide lamps, solar light sources and LED photoelectrics to further expand the product line. Strive to become an industry energy conservation advocate and implementer.
President Li Tianfu believes that the competition of lighting companies in the future is the competition of the entire supply chain, and the competition in the supply chain depends on service competition and speed competition. Hyundai Hyundai Lighting has been well prepared in the supply chain.
In 2006, modern lighting was low-key but not low. In 2007, it will kill the war in the excitement
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