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Southwest Interview
I want to make lighting as a career.
Wang Shunbo, Chairman of Dengmart (Chongqing) Brand Lighting Chain Co., Ltd.
Before 1997, there were fewer lighting fixtures, but at that time, Wang Shunbo had already implemented his "Taipei Lighting" in Chongqing Nanping Lighting Plaza as the largest lighting store in Chongqing at that time. The expansion of the store means that capital investment, product investment, and relative returns will be there. Looking back on the first ten years of work, Wang Shunbo said: "To make the lighting industry a career, you need to calm down and study the history of lighting and research the needs of consumers. For example, the distance between lights and lights in a big store. It's best to hang up and not touch the head? What position is the best to show the lighting effect? ​​What kind of luminaires are suitable for the overall decoration of the consumer? etc. These seemingly simple questions are combined to become lighting knowledge." The seemingly simple sentence is said from the mouth of the largest lighting store operator in China today, and the insights contained in it are in line with the most advanced light environment applications in today's lighting field.
If the store is running for a long time, there will be a business bottleneck. How to make lighting as a business, not as a business, operators are on the verge of making money and career every day. Therefore, operating a big store must cooperate with some people who have the prestige and ideals and are willing to make the lighting industry a career. Therefore, after many years of communication and exchange, the well-known manufacturers such as Lampat, Baohui, Jinda, Sanli, Westminster and Xinteli have reached an agreement on the recognition of the lighting industry, forming a lighting business as a business. Consensus. Wang Shunbo also began to build his brand of light Matt in his mind. In addition, the lighting industry itself is the service industry. Service refinement and service quality are the most basic elements of business success.
Wang Shunbo believes that, both now and in the future, only by focusing on the lighting industry as a cause, and considering it wholeheartedly for customers, will succeed, and the lighting industry will shine.
Big shop in the next 10 years
Li Fufeng, General Manager of Chengdu Dachang Lighting
Dachang Lighting was established in 1989. From the initial 50 square meters to 300 square meters, to 380 square meters, to 1000 square meters, and now to the current 2600 square meters, all the way to develop steadily, it can be said that sesame blossoms are high. According to Li Fufeng, general manager of Dachang Lighting, the main business is to satisfy consumers' different consumer needs. When attacking some high-end customers, they have certain advantages. They have more room for development than small stores, and the products are relatively complete. Of course, there are also shortcomings. Mainly due to the relatively lagging business philosophy and high risks.
When choosing a store, you must reasonably control the overall cost, and the contract period must be long. Products in the high, medium and low grade products are available to meet different consumer needs. At present, Dachang's management is a corporatized operation, and the operating interests and employee salaries are directly linked to fully mobilize the enthusiasm of employees. Different after-sales service, brand differentiation, and different business concepts must highlight the advantages of big stores. In terms of inventory, the stock is mainly in proportion. The general headlights are 1:1, the good products are 1:3, the eight headlights and the six headlights are 1:5, and the kitchen and bathroom series are controlled at 1:40. This will reduce inventory pressure. Regarding market development, it is mainly to cooperate with local real estate, take the initiative to comprehensively collect information on home improvement companies, analyze customers, and establish reasonable sales channels. In the next 10 years, it will be dominated by big stores. The concept of honesty, accurate positioning, after-sales service, brand selection and management is the basis of future big stores.
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