Where is the exit of Xiamen Enterprise Energy Saving Lamp?

Interview with Jia Qiang, director and general manager of Donglin Electronics, the top ten figures in China's lighting industry. On July 19, 2001, the EU Council decided to impose an anti-dumping duty of up to 66.1% on China's energy-saving lamp products. The anti-dumping case expired on July 20 this year. For Xiamen enterprises, the EU anti-dumping suffered since 2001 is tantamount to a nightmare. Among them, Xiamen Donglin Electronics is being pushed to the forefront. In this year, Donglin Electronics, like many energy-saving lamps companies in China, was levied a high anti-dumping duty of 66.1%. Therefore, Xiamen Donglin Electronics moved to Pakistan to set up a factory and continued to enter the EU market through the processing of exports from third countries. On September 8, the European Union decided to launch an anti-circumvention investigation on China's energy-saving lamps. During the EU's anti-dumping duties on Chinese energy-saving lamps, Chinese exporters re-exported products to the EU through Vietnam, Pakistan and the Philippines or assembled them in the three countries. Energy-saving lamps were then resold to the EU to circumvent EU anti-dumping measures. Xiamen Donglin Electronics hired a lawyer to raise the response to the anti-circumvention investigation, carefully fill out the questionnaire and submit the responding materials requested by the other party. On June 9, 2005, the EU made an anti-circumvention ruling and imposed a 66.1% anti-dumping duty on re-exported products. The anti-circumvention investigation caused Donglin’s Pakistan branch to suspend production and completely lost the EU market, resulting in a serious backlog of goods. That is, from the moment when the EU launched an anti-dumping investigation against Chinese energy-saving lamps companies, Donglin Electronics became a well-known brand of energy-saving lamps overnight by a company that was not known, and became a banner in the field of energy-saving lamps in Xiamen. Jia Qiang Also because of the active response to the lawsuit, indomitable to fight, was praised by the industry as a national hero in the EU anti-dumping war. The "Sunset Review" in October this year has once again disappointed the long-awaited Chinese energy-saving lamps company. For the status quo and outlet of Xiamen energy-saving lamps enterprises, during the three-day trip, Mr. Jia Qiang (hereinafter referred to as Jia) had a close contact with this reporter (hereinafter referred to as the record). EU: Sunset review on the snow: Jia, hello. Thank you very much for accepting our interview during your busy schedule. What is the record of Donglin Electronics’ sales at home and abroad this year? Jia: Thank you for your concern and support for Donglin Electronics. In 2006, China's manufacturing industry experienced many difficulties in testing raw material prices and the appreciation of the renminbi. The newly established ROSH standards and anti-dumping review in the energy-saving market have made us even worse. Despite this, we have achieved good results: the sales performance of domestic sales stores has increased by 30% compared with 2005, the sales sales performance has increased by 20% compared with 2005, and the total output value has exceeded 200 million yuan. Reporter: It is really not easy to achieve such a good result in such a difficult situation. What measures has your company taken to address EU anti-dumping, intellectual property protection, green environmental barriers (WEEE), ROHS directives, etc? Jia: It should be said that a series of standards formulated by the EU can be considered from two aspects. First, he has his certain rationality, can selectively eliminate some inferior products and manufacturers; second, this can be said to be an opportunity, is a reshuffle of the industry. Therefore, we have also responded from multiple angles. The first is to do all the best to do environmentally friendly products, and heavily purchased a full set of environmental standard testing equipment. Face these standards with a positive attitude. Report: In the face of the EU's anti-dumping review of domestic energy-saving lamps companies, what kind of countermeasures did your company take? Jia: We filled out the EU questionnaire and actively signed up for the response in the entire industry. In other respects, we also expressed solidarity with the major survey manufacturers. Reporter: Unfortunately, the current result is a bit bad. What kind of situation do you think will be the international trade export of energy-saving lamps companies next year? What are the difficulties that can be foreseen? Jia: The international energy-saving lamp market will continue to grow substantially next year, and I expect it to reach at least 20%. The main reason for this situation is the global energy shortage and the further enhancement of environmental awareness among countries. The foreseeable difficulties are mainly due to the tight supply chain and the difficulty in purchasing the components such as the core lamps, as well as the profitability difficulties caused by exchange rate adjustment, material price increase and labor value increase. Domestic sales: the cost rises, the price is difficult to rise: The EU market provides a broad market space for China's energy-saving lamps, but the barriers that follow one after another also make China's energy-saving lamps companies work hard. It is understood that Donglin Electronics, Tongshida, etc. have therefore begun to focus on the construction of sales channels in the domestic market, but the current results are not satisfactory. What is the biggest resistance you have encountered? Jia: As the entire domestic manufacturing industry faces many difficulties such as rising raw materials prices and RMB appreciation, this year, the entire energy-saving lamp manufacturing industry has faced considerable difficulties. On the one hand, the price will not rise, and on the other hand, the manufacturing cost will continue. Go up. Donglin Electronics also encountered the same difficulties, but our company has launched new varieties this year due to its outstanding R&D team technology. The "Firefly" brand is recognized by the quality, and the love of the government and the media has won the recognition of more people. Reporter: Can you make a prediction for the domestic and foreign energy-saving lamp market in the next two or three years? What do you think are factors that are conducive to the development of energy-saving lamps? What are the factors that are not conducive to the development of energy-saving lamps? Jia: Due to energy shortages and environmental awareness, the growth of global energy-saving lighting products will not be lower than 10%-20%. These are all factors contributing to the development of energy-saving lamps. The unfavorable factors are mainly the reduction of raw materials resources, such as rare earths; and the trade barriers of countries to be faced by exports. Reporter: As one of the major energy-saving lamps in Xiamen, Xiamen is currently in a relatively difficult situation in the domestic market. What do you think is the way out for Xiamen energy-saving lamps? Jia: Xiamen is known as “Light Source Island”. The production of energy-saving lighting products has been initially realized. In 2006, the output value of Xiamen electric light source products increased by 30%-50% in 2005. In the next few years, Xiamen The light source products will be further developed and expanded, and there will be a comprehensive improvement. Xiamen's LED semiconductor products will account for more than 20% of the country in the next few years. In addition to the old Lisheng and Tongshida, the energy-saving lamp manufacturers have also emerged a number of powerful manufacturers in Donglin, Hailai and Lidaxin this year, which can be regarded as a rising trend of Xiamen electric light source products. Link Xiamen Donglin Electronics Co., Ltd., founded in February 1995. The legal address of the company is Jinzhongyuan Industrial Zone, Zhongzhai, Huli District, Xiamen City. The factory covers an area of ​​15,000 square meters and employs more than 1,000 people. The registered capital of the company is RMB 5 million. Jia Qiang, the company's leading figure, graduated from Xi'an Jiaotong University with a bachelor's degree in international trade. After graduation, he worked for Xiamen Hongjia Carpet Co., Ltd. and China Xinxing Xiamen Import and Export Corporation. In 1995, he co-founded Xiamen Donglin Electronics Co., Ltd. with the company's technical director He Runlin. As the chairman and general manager of the company, he became the “national hero” due to the active response to the EU anti-dumping investigation. In 2004, he won the “Top Ten Outstanding Lighting Industry in China”. The character is honored. Now the company has become an export-oriented joint-stock enterprise mainly engaged in the development, production and sales of high-efficiency electronic energy-saving lamps and related energy-saving lighting products. It has strong independent product development capability, continuous innovation in technology and strong sense of innovation. Compared with other products in the industry, the products have strong novelty and innovation. Now there are a number of proprietary technology products, and applied for 4 global PTC invention patents and more than 60 utility model and appearance patents. More than 90% of Donglin Electronics' products are exported, and now have a main business network in 45 countries around the world, and business relationships are established in most regions. The company's export revenue accounted for nearly 80% of the overall income. Not only do the company's products meet international standards, but they have also obtained a number of international certifications, including: European CE, GS, Saudi SASO, Polish B-Mark, US UL, Canadian CUL and US Energy Star. Market Competitiveness. At present, Donglin Electronics' "Firefly" series of energy-saving products are mainly stationed in major supermarkets in China.


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