![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
Whether the company's multi-brand operation has triggered industry hot discussion Li Xiaohong, general manager of Zhongshan Haicheng Lighting Co., Ltd.
Affected by the country's macro-control of real estate this year and the global financial crisis, the overall lighting consumer market has shown a downturn. Under such a large environment, many companies are facing the crisis of life and death. At present, there is no obvious new trend in product positioning and trend, but the brand has become a magic weapon affecting sales.
Do companies need multi-brand operations to deal with these emerging crises? I don't think this is the case. Whether to carry out multi-brand operation is a kind of positioning based on the current development of the enterprise and the actual situation. Multi-brand operation can quickly increase the market share of enterprise products, make full use of the network resources of the enterprise market, and achieve the goal of improving the competitiveness and influence of enterprises, but multi-brand operation management, research and development, production, sales and capital of the enterprise itself. All aspects have higher requirements, so the company must fully consider the development status and needs of the company itself in making decisions, positioning and selection.
Enterprises carrying out multi-brand operations need to manage multiple brands at the same time. Therefore, a scientific and rational management model, excellent management team and strong financial strength are particularly important.
For the time being, most of the companies in our industry are not very mature in multi-brand operation. The multi-brand operation of Huayi and Shengqiu Group is relatively successful, but the multi-brand operation of most small and medium-sized enterprises still stays in one kind. The most primitive state, so this road still needs us to explore and summarize.
SHENZHEN YINZHIGUAN DIGITAL TECHNOLOGY CO.,LTD , http://www.yzgmusiccrown.com