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Shanghai Station: Adhere to independence and objectivity to build a platform to build a brand
The lighting designer salon of Shanghai Station was hosted by Mr. Li Xinglin from China Construction International, Director Lai Yunong of Shiyan Lighting Design and Director Ma Bin of Yangon, Guangzhou. The lighting designer industry has grown and matured. It has been respected and respected by everyone in the past two or three years. The value of the designer is unquestionable. The key point is how to make the customer recognize the value of the designer. The value of a designer lies in independence and objectivity. When communicating with strong owners or government officials, designers must adhere to their professional philosophy, which is the true embodiment of the value of lighting designers, but this requires designers to continue to learn to achieve a certain depth of professionalism.
Shanghai station salon scene
Like products, lighting designers also need to build brands. But the strength of the individual is relatively small, and it is necessary to establish a solid professional group, such as the “Asian Lighting Designers Associationâ€, so that it can better communicate with the outside world, spread more sounds for lighting designers, and provide more. communicate with. The establishment of the association can promote and convey the value of lighting designers, and let more owners and other fields know.
Shanghai station salon scene
Hangzhou Station: Promoting the brand value of the lighting designer by promoting the brand effect of the industry organization The lighting designer salon of Hangzhou Station was hosted by Mr. Shen Wei from Zhejiang Chengjian Garden Design Institute and Director Ma Bin from Yangon, Guangzhou. In the context of imperfect domestic industry mechanisms, lighting designers must not only increase their personal knowledge and capabilities, but also establish brand effects of design, and expand their lighting with effective industry platforms such as the Asian Lighting Designers Association. The voice of the professional team of designers, through the media and other means of communication, let the society understand and recognize the professional group of lighting designers.
Hangzhou station salon site Many domestic lighting designers, in addition to a small part of the brand belonging to colleges and universities, the development of most lighting designers depends on the designer itself, the individual's own ability to determine the level of design fees. Lighting designers must first solve individual survival problems, then select good projects to make quality cases, and establish their own brand effects by constantly communicating with high-level lighting designers. At the same time, in this process, lighting designers must also adhere to their professional positions, actively compete with the owners, play, take the initiative, educate the owners.
Hangzhou station salon scene
Asian Lighting Designers Association
The Asian Lighting Designers Association, established by Yangon and the leading design agencies in Asia, Japan and Korea, aims to create a better light environment through Asia's leading and excellent lighting design, enabling people to understand and recognize the lighting. power. The Asian Lighting Designers Association will serve independent and professional lighting designers in Asia, promoting the development and recognition of professional lighting designers, setting high standards for Asian lighting design, providing lighting design solutions that integrate creativity, practice and economy. Program.
The China Lighting Designer Salon at Shanghai and Hangzhou Stations was hosted by Guangzhou Yangon Culture Communication Co., Ltd. and received strong support from AD Lighting and Bright Beauty. Through communication, the present designers have a deeper understanding of their own market value. It is generally considered necessary to establish a brand effect through industry institutions and enhance the market value of lighting designers, thus truly creating a high-quality lighting environment and undertaking as a lighting design. The social responsibility of the division.
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