September LED bulb prices fluctuate significantly

The latest LED bulb retail price survey shows that in September this year (2014), the global average price of LED bulbs replacing 40W LED bulbs fell slightly by about 0.6% in September 2014, reaching US$14.1. The global average price of LED light bulbs that replaced 60W showed a 5.9% decline, reaching 18.2 US dollars. Among them, the price drop in Germany is more obvious.

In place of the 40W commodity segment, UK prices fell 3.4% in September, and prices of some products continued to decline steadily. For example, Philips 8W bulbs dropped by nearly 4 percentage points to 27.2 US dollars in September. In addition, some low-priced products in the region reopened. At the beginning of the sale, the market also experienced new products with an average price lower than the average price; the average price in the United States of America saw a sharp rise in 14.3% in September, and the prices of some of the original products were significantly higher, including well-known brand products such as CREE, Philips, and GE; Germany 9 The monthly price was 13.1%, which fell sharply. Most of the original commodity prices continued to show a steady downward trend. The average price of commodities that replaced 40W in Japan showed a slight increase of about 1.5%. Most of the original commodity prices remained stable, and some commodity prices rose more. Obviously, such as the Irish Oyama 8.8W bulb, it was reduced to about 5.8 US dollars in August, but it returned to the normal price of 15.0 U.S. dollars in September; South Korea and Taiwan region prices are relatively stable, the price changes are mainly due to exchange rate fluctuations; China regional products Most of the prices are relatively stable, and the prices of a small number of products are downgraded, such as BYD's 6.9W production. Prices fell from 5.14 US dollars to 4.44 US dollars.

In lieu of the 60W commodity segment, the UK region saw a sharp drop of 19.4% in September prices, and prices of some products have fallen sharply. For example, the Osram 10W bulb lamp price dropped by more than 30% to 12.2 US dollars. In addition, the region also introduced some low-priced products, making The overall price level has declined; in the United States, the price has risen by 11.1%, and the prices of some products from major manufacturers such as CREE, Philips, and Sylvania have all increased. In September, the price in the German region has dropped by 24.8%. Most of the original commodity prices were presented. In the downward trend, prices of certain products dropped more significantly due to entering the promotional period. For example, the price of LG 12.8W bulbs decreased by 31% to US$14.35; in September, the prices in Japan dropped by 9.9% to US$16.6, and the prices of original products all have The downward adjustment, such as Toshiba 9.1W bulb lamp prices fell by 9% to 8.91 US dollars, the region also introduced some low-cost new products; Korea, China and Taiwan prices did not change significantly.

It has been observed that, in place of the 40W commodity segment, the price of 3Q14 decreased by 1.8% month-on-month; replacing the 60W commodity segment, the price of 3Q14 fell 6.3% month-on-month, and the cost of replacing 60W incandescent LED bulbs was significantly lower than the 40W replacement. From the regional point of view, whether it is to replace 40W or 60W goods, the fastest rate of decline in Germany, while the United States is the only area where prices have risen.

In China, the price of 3Q14 LED bulbs replacing 40W incandescent lamps decreased by 2.3% QoQ, which was higher than the global average. The price of LED bulbs replacing 60W incandescent lamps decreased by 0.6% QoQ, lower than the global average level. In China, local products mostly produce LED bulbs that replace 40W incandescent lamps. Products that replace 60W incandescent lamps are mostly based on international brands. International brands in China are far away from Chinese brands in terms of price, so international brands In China, there is no strategy to reduce prices and increase competitiveness.