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In the 1980s, there was no TV set-top box, only a fishbone antenna, and how many radio stations a home TV could receive would depend entirely on the height of the antenna on your roof. The upper limit was basically your ten fingers, and there was almost no trouble in selecting stations. The radio stations with few snowflakes are the most sensible choices. The radio broadcasts you to see them. At 7:30, the country’s one billion pairs of eyes are staring at news broadcasts! In the 1990s, the introduction of cable television in large and medium-sized cities began. The first generation of TV set-top boxes, analog TV set-top boxes, appeared to have a slower penetration rate. The radio and television charging model began.
By the end of the 1990s, the VCD began to spread in the land of Shenzhou, and all kinds of lopsided plots and all-encompassing figures were actually put into a large plastic sheet. High-tech is really amazing! If you want to look at it, you can rent or buy discs. Compared to those TV episodes that are out of date every day, this experience of mastering the playing experience and rich disc resources open up the pockets of all consumers. After a few years of brutal growth, the VCD became the protagonist of the family living room. After 2000, the popularity of analog TV set-top boxes has increased dramatically. DVDs with higher definition have gradually replaced VCDs. They have been equally divided in the living room. The DVD players reached their peak in 2005, and the second generation of TV set-top boxes - digital TVs. The set-top box began to be popularized and the contents of the program became more abundant. DVD began to enter the downward path. High-definition televisions began to appear, gradually replacing the old generation of CRT TVs. The higher-definition Blu-ray mechanism should usher in great opportunities for development along with high-definition televisions. However, due to the high patent licensing fees and thresholds of home appliance giants such as Sony and Philips, the price is high. The development of Blu-ray machines was eliminated in its infancy. With the increase in the coverage rate of cable television networks and the increase in the number of satellite broadcast television programs, the disc player market has gradually lost its glory and quickly declined. The SARFT has finally dominated the living room TV with analog and digital set-top boxes, and the roof rack satellite dishes have been It was found to be illegal and the monthly fee of 20-30 yuan was the only option.
When the radio and television charge received soft hands, a humble product started fetal movement. The market was defined as a hard disk player. The earliest can be traced back to 2005. It used hard disk as a carrier to replace the CD, playing pictures and music on the Internet. And the movie format, through the AV or color difference cable to connect the TV, this is the third generation of TV set-top box - the prototype of the network TV set-top box predecessor, when only three or five manufacturers are doing, it is said that the number of market users is less than the number of pandas, basically through Taobao Bazaar is selling. The only hard disk player brand in Jingdong Mall in 2006 is Guosong (now Canling). They can be called the originator of the industry, but usually the pioneers will become martyrs. Several early brands are on the market. Basically can not see, it is said that before the martyrs there is Pangu, once massive and fetal dead in the "grand box" and Microsoft's "Venus plan", this article skipped.
The real change in the industry took place in 2008. The RM/RMVB format film with the highest compression ratio of the absolute video clips was shuttled to the 512K-2M pipeline of telecommunications. It almost became the standard format of domestic online movies, especially in the BT download. Up to 80% share, while the high compression rate RM format requires a CPU with a higher frequency to decode and play, so the computer is the only device that can play RM; it coincides with the birth of the dark horse at this time, the United States out of favor on the DVD chip market. Jing Chen Technology (AMLOGIC), at the end of 2007 proactively introduced the use of DSP decoding RM chip, commonly known as hard decoding. This chip was soon applied in the TV and TV box market, which gave birth to the new generation of hard disk players and streaming TV products. Several new brands such as Can Ling, Tumei, RCA (OEM), Meile, etc. came to the fore. The representative product of the box market is RMBOX, and the representative product of streaming media TV is CoolTV. At that time, network streaming media used external devices such as mobile hard disks, USB flash drives, and SD cards to transmit content. Since 2009, with the increase in the popularity of high-definition television, hard disk players have also transitioned from standard definition decoding output to 1080p high-definition decoding output, the market commonly known as high-definition player.
With the further increase of network bandwidth, PC-side (computer) downloads and online on-demand have become the mainstream way people watch movies. In 2010, high-definition players began to support wired network ports and supported Thunder and other P2P downloads. Strictly speaking, it can be referred to as an Internet TV set-top box (hereinafter referred to as a box). Although it has networking features, it does not have a good experience. Downloading a SD movie has to wait at least one hour or more. People often have a public auction for movie downloads, so the market acceptance is not high. This is also the industry's most difficult one. In the past year, many brands withdrew, and manufacturers changed jobs. Some manufacturers rely on export support to enter 2011; the ancients have said: Sheng is extremely bad, and it is extremely true! At the beginning of 2011, there was a box on the market supporting online on-demand on the market. Although it was a designated website and a limited source, it was immediately broadcast and attracted a certain number of consumers. At the end of the same year, the Android system was introduced into the network TV set-top box. The real technical turning point came. The open Android system and massive application software made the previous application of the Internet TV box become a reality. Any website, arbitrary search, any on-demand , ready to upgrade, and some cable TV programs are broadcast live on the Internet. All kinds of games, chat, education and other applications are also available. Support mouse, keyboard, camera, Bluetooth, WIFI, network TV box function to an unprecedented height, application straight Forced PC (computer), but all this came too fast, and the market failed to keep up. In the first half of 2012, the entire industry did not sell well, but based on the good expectations of online TV set-top boxes, new manufacturers continued to join in and the market accumulated. Nearly 100 brands; Subsequent technology and software update speeds are fast, A8, A9, single-core, dual-core, super GPU, multi-core GPU, hard decoding, Android 1.6, 2.1, 2.2, 2.3, 4.0, product stability and experience Perfection, TV live broadcasting station has reached 600+, on-demand movies are more than 10,000 units, covering almost all TV stations in China Some foreign programs, many programs allow every time you pick up the remote control can feel confused!
In 2012, millet was reddish in the mobile phone industry. Perhaps inspired by the marketing of Xiaomi and Meizu in the early stage, at the end of 2012, some manufacturers began to employ the navy to initiate a total offensive on major video forums and IT portals, and to use Taobao to brush. False trading volume and false user experience evaluation, last month only a few hundred units of sales, this month suddenly surged to tens of thousands of units, explosions frequently, praise rave, herd mentality has produced practical results, ignorant consumers began Early adopters and sales of the “brilliant†record made some honest manufacturers follow suit. Even later, Taobao’s sales top 10 were not fraudulent; this marketing method, though undesirable, provided positive energy for the development of Internet TV set-top boxes. Let more consumers know and experience this new thing in advance.
Obviously, this true or false sales and buzz have stimulated the nerves of some people. The industry tycoons have started to stir up. In 2013, Xiaomi launched the “millet†box and the TP-link, the router industry leader, launched the “Big Eyes†series. The network TV box, Alibaba, which is a network platform, has also launched the “Ali Boxâ€, and LeTV, a content platform, has launched the LeTV box. The fast-playing company of Reel Love has also launched the “Quickcast Big Screen†and the Mango Network. BesTV and Pyramid made the mouse. They all launched the Internet TV set-top box without exception. Compared with the small-sized private-owned enterprise brands that grew up in 2009, these companies are obviously superior in terms of market influence and intensive publicity. The promotion and good user experience resulted in blowouts in the number of boxes. There was no dispute. In 2013, it became the first year of network TV set-top boxes; home appliance industry’s Skyworth, TCL, Konka, Hisense, Changhong and other home appliance giants have all brought box features to In the TV, the name is Smart TV, and the sales volume is far more than the TV box, but this trend is changing because of "Yuan Fang." Now ordinary TV box plus several hundred dollars cheaper than the same smart TV functions, which will affect the "adult" their choice.
When we piled out so many words, we discovered that we only talked about the development history of half of the Internet TV set-top boxes, but I think this is the most valuable half for the majority of consumers, because it belongs to the free market, a fully competitive market, and it is also free for consumers. The purchase of products is basically done by private enterprises; the other half is being interpreted by telecommunications, China Unicom and other state-owned enterprises, telecommunications have already coveted the monthly fee for radio and television cable TV, and the historical records were launched as early as the end of 2006 by Shanghai Telecom. IPTV, which opened the battle between telecommunications and radio and television, has seen a rapid expansion of the IPTV landscape in the next few years. Now it basically covers most of the provincial capital cities in the country. Almost all of them are bundled with broadband packages. The actual monthly rent is equivalent to cable TV. IPTV box OEMs are mainly large manufacturers such as ZTE, Huawei, and UTStarcom. Their quality is relatively stable, and broadband providers such as telecommunications provide independent channels for IPTV (without occupying bandwidth), and the program source is guaranteed. The experience of the box is slightly better than that of the private enterprise, and there is almost no card, but the disadvantages are also obvious: monthly rent, live TV or on-demand movies The content is relatively small (copyright restrictions) and playability is not high (closed system).
With the advancement of triple play, there will be more manufacturers joining the development of Internet TV set-top boxes, and product features and forms will be more diversified. Internet calls, video chat, online k songs, online news, online games, online education, etc. With so many different features, a single cable TV set-top box is facing a disruptive crisis. Third Generation TV Set Top Boxes - When Will the Network TV Set Top Box Replace All Analog and Digital Set Top Boxes? Will the cable TV network be a public phone booth on the street? How do web TV set-top boxes and smart TVs coexist? We will wait and see.
In the TV set-top box industry, the giants such as Xiaomi and Ali have strong financial strength and perfect sales channels. However, the so-called “big shots†attract special attention from broadcasting and TV and the State Intellectual Property Office. The broadcast content will be greatly reduced. The millet box is Before the release, it was widely used by the Bureau of Radio, Film and Television, and the loss of live TV function boxes was undoubtedly a half disability. This is where the advantage of small and medium-sized private enterprises lies. The box of small brands is just like a wild horse, free and boundless. As many as "live the world, on-demand Internet", and all free of charge, product form and additional features as much as the old saying "only unexpected, not impossible," with the acceleration of broadband, early Caton The phenomenon is gradually disappearing. The degree of fluency is almost equal to telecommunications IPTV. Who will win the big brands and small brands? Faced with numerous boxes, how do I wait and see how to choose? As a manufacturing powerhouse, our domestic network TV set-top boxes have already been exported all over the world. PK overseas Apple TVs and Google Google TV boxes have been around for some time. How is the pattern now? With all these doubts, the author will set up an "Internet TV Box Pattern, Status Quo, and Future" to be discussed with everyone.
By the end of the 1990s, the VCD began to spread in the land of Shenzhou, and all kinds of lopsided plots and all-encompassing figures were actually put into a large plastic sheet. High-tech is really amazing! If you want to look at it, you can rent or buy discs. Compared to those TV episodes that are out of date every day, this experience of mastering the playing experience and rich disc resources open up the pockets of all consumers. After a few years of brutal growth, the VCD became the protagonist of the family living room. After 2000, the popularity of analog TV set-top boxes has increased dramatically. DVDs with higher definition have gradually replaced VCDs. They have been equally divided in the living room. The DVD players reached their peak in 2005, and the second generation of TV set-top boxes - digital TVs. The set-top box began to be popularized and the contents of the program became more abundant. DVD began to enter the downward path. High-definition televisions began to appear, gradually replacing the old generation of CRT TVs. The higher-definition Blu-ray mechanism should usher in great opportunities for development along with high-definition televisions. However, due to the high patent licensing fees and thresholds of home appliance giants such as Sony and Philips, the price is high. The development of Blu-ray machines was eliminated in its infancy. With the increase in the coverage rate of cable television networks and the increase in the number of satellite broadcast television programs, the disc player market has gradually lost its glory and quickly declined. The SARFT has finally dominated the living room TV with analog and digital set-top boxes, and the roof rack satellite dishes have been It was found to be illegal and the monthly fee of 20-30 yuan was the only option.
When the radio and television charge received soft hands, a humble product started fetal movement. The market was defined as a hard disk player. The earliest can be traced back to 2005. It used hard disk as a carrier to replace the CD, playing pictures and music on the Internet. And the movie format, through the AV or color difference cable to connect the TV, this is the third generation of TV set-top box - the prototype of the network TV set-top box predecessor, when only three or five manufacturers are doing, it is said that the number of market users is less than the number of pandas, basically through Taobao Bazaar is selling. The only hard disk player brand in Jingdong Mall in 2006 is Guosong (now Canling). They can be called the originator of the industry, but usually the pioneers will become martyrs. Several early brands are on the market. Basically can not see, it is said that before the martyrs there is Pangu, once massive and fetal dead in the "grand box" and Microsoft's "Venus plan", this article skipped.
The real change in the industry took place in 2008. The RM/RMVB format film with the highest compression ratio of the absolute video clips was shuttled to the 512K-2M pipeline of telecommunications. It almost became the standard format of domestic online movies, especially in the BT download. Up to 80% share, while the high compression rate RM format requires a CPU with a higher frequency to decode and play, so the computer is the only device that can play RM; it coincides with the birth of the dark horse at this time, the United States out of favor on the DVD chip market. Jing Chen Technology (AMLOGIC), at the end of 2007 proactively introduced the use of DSP decoding RM chip, commonly known as hard decoding. This chip was soon applied in the TV and TV box market, which gave birth to the new generation of hard disk players and streaming TV products. Several new brands such as Can Ling, Tumei, RCA (OEM), Meile, etc. came to the fore. The representative product of the box market is RMBOX, and the representative product of streaming media TV is CoolTV. At that time, network streaming media used external devices such as mobile hard disks, USB flash drives, and SD cards to transmit content. Since 2009, with the increase in the popularity of high-definition television, hard disk players have also transitioned from standard definition decoding output to 1080p high-definition decoding output, the market commonly known as high-definition player.
With the further increase of network bandwidth, PC-side (computer) downloads and online on-demand have become the mainstream way people watch movies. In 2010, high-definition players began to support wired network ports and supported Thunder and other P2P downloads. Strictly speaking, it can be referred to as an Internet TV set-top box (hereinafter referred to as a box). Although it has networking features, it does not have a good experience. Downloading a SD movie has to wait at least one hour or more. People often have a public auction for movie downloads, so the market acceptance is not high. This is also the industry's most difficult one. In the past year, many brands withdrew, and manufacturers changed jobs. Some manufacturers rely on export support to enter 2011; the ancients have said: Sheng is extremely bad, and it is extremely true! At the beginning of 2011, there was a box on the market supporting online on-demand on the market. Although it was a designated website and a limited source, it was immediately broadcast and attracted a certain number of consumers. At the end of the same year, the Android system was introduced into the network TV set-top box. The real technical turning point came. The open Android system and massive application software made the previous application of the Internet TV box become a reality. Any website, arbitrary search, any on-demand , ready to upgrade, and some cable TV programs are broadcast live on the Internet. All kinds of games, chat, education and other applications are also available. Support mouse, keyboard, camera, Bluetooth, WIFI, network TV box function to an unprecedented height, application straight Forced PC (computer), but all this came too fast, and the market failed to keep up. In the first half of 2012, the entire industry did not sell well, but based on the good expectations of online TV set-top boxes, new manufacturers continued to join in and the market accumulated. Nearly 100 brands; Subsequent technology and software update speeds are fast, A8, A9, single-core, dual-core, super GPU, multi-core GPU, hard decoding, Android 1.6, 2.1, 2.2, 2.3, 4.0, product stability and experience Perfection, TV live broadcasting station has reached 600+, on-demand movies are more than 10,000 units, covering almost all TV stations in China Some foreign programs, many programs allow every time you pick up the remote control can feel confused!
In 2012, millet was reddish in the mobile phone industry. Perhaps inspired by the marketing of Xiaomi and Meizu in the early stage, at the end of 2012, some manufacturers began to employ the navy to initiate a total offensive on major video forums and IT portals, and to use Taobao to brush. False trading volume and false user experience evaluation, last month only a few hundred units of sales, this month suddenly surged to tens of thousands of units, explosions frequently, praise rave, herd mentality has produced practical results, ignorant consumers began Early adopters and sales of the “brilliant†record made some honest manufacturers follow suit. Even later, Taobao’s sales top 10 were not fraudulent; this marketing method, though undesirable, provided positive energy for the development of Internet TV set-top boxes. Let more consumers know and experience this new thing in advance.
Obviously, this true or false sales and buzz have stimulated the nerves of some people. The industry tycoons have started to stir up. In 2013, Xiaomi launched the “millet†box and the TP-link, the router industry leader, launched the “Big Eyes†series. The network TV box, Alibaba, which is a network platform, has also launched the “Ali Boxâ€, and LeTV, a content platform, has launched the LeTV box. The fast-playing company of Reel Love has also launched the “Quickcast Big Screen†and the Mango Network. BesTV and Pyramid made the mouse. They all launched the Internet TV set-top box without exception. Compared with the small-sized private-owned enterprise brands that grew up in 2009, these companies are obviously superior in terms of market influence and intensive publicity. The promotion and good user experience resulted in blowouts in the number of boxes. There was no dispute. In 2013, it became the first year of network TV set-top boxes; home appliance industry’s Skyworth, TCL, Konka, Hisense, Changhong and other home appliance giants have all brought box features to In the TV, the name is Smart TV, and the sales volume is far more than the TV box, but this trend is changing because of "Yuan Fang." Now ordinary TV box plus several hundred dollars cheaper than the same smart TV functions, which will affect the "adult" their choice.
When we piled out so many words, we discovered that we only talked about the development history of half of the Internet TV set-top boxes, but I think this is the most valuable half for the majority of consumers, because it belongs to the free market, a fully competitive market, and it is also free for consumers. The purchase of products is basically done by private enterprises; the other half is being interpreted by telecommunications, China Unicom and other state-owned enterprises, telecommunications have already coveted the monthly fee for radio and television cable TV, and the historical records were launched as early as the end of 2006 by Shanghai Telecom. IPTV, which opened the battle between telecommunications and radio and television, has seen a rapid expansion of the IPTV landscape in the next few years. Now it basically covers most of the provincial capital cities in the country. Almost all of them are bundled with broadband packages. The actual monthly rent is equivalent to cable TV. IPTV box OEMs are mainly large manufacturers such as ZTE, Huawei, and UTStarcom. Their quality is relatively stable, and broadband providers such as telecommunications provide independent channels for IPTV (without occupying bandwidth), and the program source is guaranteed. The experience of the box is slightly better than that of the private enterprise, and there is almost no card, but the disadvantages are also obvious: monthly rent, live TV or on-demand movies The content is relatively small (copyright restrictions) and playability is not high (closed system).
With the advancement of triple play, there will be more manufacturers joining the development of Internet TV set-top boxes, and product features and forms will be more diversified. Internet calls, video chat, online k songs, online news, online games, online education, etc. With so many different features, a single cable TV set-top box is facing a disruptive crisis. Third Generation TV Set Top Boxes - When Will the Network TV Set Top Box Replace All Analog and Digital Set Top Boxes? Will the cable TV network be a public phone booth on the street? How do web TV set-top boxes and smart TVs coexist? We will wait and see.
In the TV set-top box industry, the giants such as Xiaomi and Ali have strong financial strength and perfect sales channels. However, the so-called “big shots†attract special attention from broadcasting and TV and the State Intellectual Property Office. The broadcast content will be greatly reduced. The millet box is Before the release, it was widely used by the Bureau of Radio, Film and Television, and the loss of live TV function boxes was undoubtedly a half disability. This is where the advantage of small and medium-sized private enterprises lies. The box of small brands is just like a wild horse, free and boundless. As many as "live the world, on-demand Internet", and all free of charge, product form and additional features as much as the old saying "only unexpected, not impossible," with the acceleration of broadband, early Caton The phenomenon is gradually disappearing. The degree of fluency is almost equal to telecommunications IPTV. Who will win the big brands and small brands? Faced with numerous boxes, how do I wait and see how to choose? As a manufacturing powerhouse, our domestic network TV set-top boxes have already been exported all over the world. PK overseas Apple TVs and Google Google TV boxes have been around for some time. How is the pattern now? With all these doubts, the author will set up an "Internet TV Box Pattern, Status Quo, and Future" to be discussed with everyone.
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