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“Since 2016, as the LED business has entered a diversified development, material sales will be an important layout for Puwan.†Tao Tao, general manager of Puwan Optoelectronics Thermal Technology Co., Ltd. introduced.
In recent years, with the innovation of LED light source technology, the photoelectric characteristics combined with the rapid upgrade of thermal plastics, urging the plastic materials that are closely integrated with the LED industry, the application prospect in the LED field is ushered in rapid development.
Puwan Thermal Technology, as the first batch of domestic R&D and production enterprises in the field of plastic heat dissipation, is an uncompromising “technical controlâ€, and the courage to invest in technology has also created a brand new market, nowadays plastic While the heat dissipation field has achieved little success, it has also been unanimously recognized by consumers.
Puwan is a "technical control"
In fact, there is a reason for saying this. As the first domestic enterprise to develop high-heat-conducting heat-dissipating plastics for LED lighting products, Puwan can be regarded as a benchmark enterprise in similar products.
"We have been cultivating in the field of plastic materials for many years and have accumulated a lot of relevant experience. Puwan is a company that has made outstanding contributions to the LED plastic package aluminum kit industry. China's first high thermal conductivity plastics invention patent, first The invention patents of far infrared thermal radiation optical PC are all from Puwan."
It is understood that as a high-tech enterprise with technology development as its core, Puwan Company currently has more than 30 national invention utility models and appearance patents. Among them, the patent number of thermal plastics: ZL2012 1 0110016.9 far infrared thermal radiation patent number: PC ZL2014 1 0178894.3, have detailed records.
At present, there are not many enterprises that focus on heat dissipation in China, or they are transformed by hardware factories or transformed by injection molding. They are purely processing enterprises. There are not many companies that have a R&D team and are qualified to contribute to the field of heat dissipation. Puwan is one of the few companies with many qualifications in the industry.
“Puwan, as a company with excellent tradition in the field of materials, has been focusing on the field of heat dissipating materials since its transformation into the LED industry in the past 13 years. At the same time, it combines rich experience in product application and is committed to becoming a comprehensive and multi-dimensional systemized solution. Provider," said Tao Tao.
At this stage, Puwan's new materials also mainly serve the LED industry, with thermal conductive plastics, enhanced PBT, light-diffusing PC, blackout PC, and packaged material PPA as the main products.
“And, after a year of research and development, Puwan has launched a high-temperature, low-warpage, cost-effective terminal material HPPA for the LED industry's automated production. It will also be unveiled this year's Guangya Exhibition, and we are also committed to it. In order to speed up the automated production of LED industry, LED lighting has spread to thousands of households, and make a contribution that belongs to Puwan." Tao Tao mentioned.
Technology guides "quality + cost" win-win
Nowadays, the production quality of domestic LED heat sink manufacturers is uneven, and the price competition has reached the bottom line. Take the A60 bulb kit as an example. The price of the previous year was 1.5 yuan. In April this year, the price of 1 yuan or less suddenly appeared.
"The LED market is a market that often depends on the BOM, and the cost of materials in the products tends to be large. Nowadays, the continuous rise of labor and hydropower is also an indisputable fact. Therefore, reducing costs and lowering prices have become an eternal Change the topic." Tao Tao said.
However, as a customer, it is often confused by the appearance of the market at the beginning, but when it is heard that there is a lower price, the overall price of the market is considered to be lower, so that a lower-priced product is selected. As everyone knows, it also bears endless risks, can not be stable delivery, can not guarantee the quality, the loss brought by the later may be more serious.
Yan Tao introduced, what is the core of the heat-dissipating materials company? At present, Puwan covers a range of materials, from plastic-coated aluminum solutions to light-diffusing PC boards, to packaged materials PPA, to high-heat-conducting plastics. Always adhere to the "advanced technology + reasonable quality", and then promote the terminal price.
“By optimizing or customizing materials, we can reduce or reduce more costs for our companies. The introduction of our new materials will also bring cost reductions to many companies. For example, one by Puwan The new high-temperature polymer materials, the current mainstream offer on the market is generally 60-90 yuan per kilogram, Puwan's sales price is equivalent to 30%, immediately reduce the cost of customers by 30% or more." Tao Tao mentioned.
“Now, our plastic-coated aluminum solution is moving to the all-plastics solution. In this case, we are still trying to further improve the material performance, and we are always working on it: the same quality, the lowest price!†Tao Tao pointed out.
Moreover, Puwan currently has 4 high-capacity production lines and 300 tons of monthly production materials. And plans to introduce two German import production lines at the end of the year, to achieve a monthly output of 800 tons, to meet the demand for materials in the industry.
“Overall, we have started research and development from heat-dissipating materials. We have been paying attention to the heat dissipation performance of materials for many years, paying attention to the multiple characteristics of materials used in the field of LED heat-dissipating kits, constantly optimizing materials to improve performance, and quality from various aspects of industrial chain and process. Control, constantly optimize the cost, and strive to achieve the highest cost performance, and strive to be the widest brand of plastic heat dissipation in the development field!" Tao Tao mentioned.
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Financing platform helps "Pu Wan Meng"
“In 2015, Guangdong Yueke Group invested in Puwan as the second largest shareholder of Puwan, and is actively promoting the company's upward development. It is expected that by 2017, Puwan will officially log in to the new three board. By then, the company will Production and production of more high-quality products, serving the majority of LED lighting companies." Tao Tao pointed out.
Nowadays, the structural components of lighting fixtures are in the price reduction range, and the market is extremely fierce. Therefore, based on the size of the company and the consideration of capital strength, the follow-up Puwan will also rely on more capital power, relying on the construction of the financing platform, the company as a whole. The strength will also be further enhanced.
“Puwan is one of the earliest companies engaged in R&D and sales of LED related materials. It has been deeply involved in and experienced the impact of this industry on each company. It can better understand the current situation of LED companies and how to support them. To serve the corporate customers in the same industry has always been the pursuit of values ​​and mission of Puwan!" Tao Tao stressed.
After entering 2016, Puwan will not only continue to deepen the kit business, but will also vigorously promote the company's new materials business. Tao Tao said, "We are engaged in material development, production and sales for more than 10 years, and the material cost is the foundation of Puwan. And then, the comprehensive advancement of the material business means that Puwan will serve the LED lighting enterprises more deeply. Customers provide a more systematic and comprehensive solution."
With industry-leading technology, high-quality supply chain system and strong financial support, Puwan will also support the current LED companies at the most affordable price.
For example, Puwan's materials are currently serving many well-known companies in the industry: Foshan Lighting, Op Lighting, Dehao Runda, TCL and other companies. "Cooperating with the strategic layout of core customers and further increasing the market share in the field of LED cooling will be our focus in 2016." Tao Tao pointed out.
The LED industry is entering an era of rapid change. The market changes are extremely fast. For customers, the choice of suppliers with subsequent continuous development capabilities to cooperate, the most symmetrical information communication, the most rapid product adjustment, only so, the interests of customers In order to get the maximum guarantee, it is also the most reasonable choice in the LED era.
With the rapid development of LED light source technology, in the next two years, when the 250lm/W LED light source is launched in time, the finished LED lighting will achieve 60% of the electrical energy into light and 40% into heat. After making such corresponding adjustments in photoelectric characteristics, the field of LED lighting is certainly beneficial to the further application of plastic heat sinks, and its prospects will be very bright.
At that time, LED will enter the real "all-plastic era", by then, Puwan Opto's cooling dream will shine!
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