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On the afternoon of August 5, 2016, the Microsoft Accelerator public number first issued a public announcement, announcing that Microsoft Accelerator was selected as a start-up company in the eighth period, and that Microsoft’s Accelerator Network was also updated. The news spread like wildfire, domestic AR industry media frying pan. This is why, Huiyin quickly discovered that in the list of selected companies that are dominated by big data, all but one of the companies that are engaged in AR hardware has naturally attracted attention. A closer look, this company is no stranger, it is creative technology.
It is a video game! This is a consensus response. In the AR circle, Cinematron has recently become famous. Since the beginning of the run-off of the carnival in Guangzhou at the end of April, it has become known to the AsiaCES in May. It was familiar to the General Assembly in mid-June, and became a household name after the new conference in early July. Finally, ChinaJoy became hot at the end of July. Within a few months, once again breaking through the industry's predictions, people can not help but wonder how much energy Shadowtronics still lurks in, but this time entering the Microsoft Accelerator may be the best answer to this question: Creative. The future is limitless.
Let us be a rational analysis. Since May 20th, 2016, Microsoft Accelerator launched the recruitment of the eighth startup team, and received more than 1,200 startup team project applications, including many elites and cutting-edge teams in various industries. More than 98.75% of competitors are worthy of the best choice.
However, this is not the point. The key point is that this is not a simple third-party evaluation activity. Instead, the Microsoft Accelerator brand project has been in China since 2012, witnessing the accelerated growth of 126 start-up companies in the past four years and the once again rising financing valuation. Carefully selected. Being selected as a Microsoft Accelerator, it is not only a matter of fame but more resources. And don't forget that so-called Microsoft is the owner of HoloLens, the AR/VR carrier aircraft carrier. Why does the Microsoft Accelerator fancy video, what Microsoft Accelerator will provide for Cinematron, what will Microsoft Accelerator docked to create a domestic AR market? If you can't analyze these points now, you may not be able to keep up with the future development of the industry. Stepped.
Why is it creative?
Why did Microsoft choose Lenovo? Let's review the selection process again. The final appraisal members of the Microsoft Accelerator Entrepreneurial Venture No. 8 recruited from Microsoft Global and Asia Pacific Group executives, including IDG, Sequoia Capital, Capital Partners, Qiming Ventures, Fidelity Ventures, KPMG KPMG Ventures, etc. The investment community's big brothers only have the innovation and revolutionary technology and huge market potential, and the founding team that has been recognized by benchmarking clients has entered the eyes of Microsoft Accelerator. Film and video technology happens to be the case.
The members of the AVIC team are all from top companies in China, including Huawei, Samsung, Ricardo, Rochester Optics, Smart Hardware, System Software and Image Development. Many of them are graduates from Harvard, UCLA, Peking University, Tongji, and other famous companies at home and abroad. The doctors and postdoctoral students of the colleges and universities have strong technical strengths and are the only team in China that has the capability of independent R&D of smart glasses.
Since its establishment in 2014, the AVIC technology team has been committed to the development of AR hardware and content platforms. The company’s binocular smart AR glasses prototype developed at the end of 2015 has been at the top of a range of industries including Asia CES, International Perception Conference, and ChinaJoy. The excellent wearing experience at the show has already caused widespread concern in the industry. Not long ago, in July 2016, AVIC Technology held a 2016 Summer New Product Launch Conference in Beijing, and released four products, the AVIC Air Binocular AR glasses, the Air Nano monocular smart glasses, the AirVR and the Halo Hologram helmet, and announced that it will At the end of August, mass production of Air Binocular AR glasses began to become the only manufacturer in China that can produce binocular holographic glasses. And, in addition to the announced product plans, there is also a product that has not yet been announced but has been approved by Microsoft Accelerator. All these have chosen the shadow for the Microsoft Accelerator.
What will be a creative record?
Like other companies selected as Microsoft Accelerators, as an alumnus enterprise, Creative will be awarded with the venture capital industry, the founder of the star alumni company, the technical tutor team, and the cutting-edge technologies provided by Microsoft Asia-Pacific Research Group and Microsoft Asia Research Institute for scientific think tanks. Consulting services, and connecting with customer resources to connect with the world's top 500 and large domestic customers. In the promotion of marketing, more public media resources will also be obtained.
In addition, as the only AR hardware company selected, after Shadowtron entered the Microsoft Accelerator, the possibility of technical cooperation with HoloLens will be the biggest expectation point.
Domestic AR industry trend forecast
With the docking of AVIC and Microsoft Accelerator and the volume production of AVIC Air, it is expected to trigger changes in the domestic industry structure within six months to one year.
First of all, in the case of a blank space in the domestic binocular smart glasses field, the official sale of Air plus the previously sold 120,000 non-public sales orders will be a baptism of the domestic market.
Secondly, the concept of creating a smart glasses hardware open platform previously announced by Cinematron is that no matter which company or individual, they can use the optical solutions, hardware solutions and software solutions of Yingchuang to create solutions that belong to their own industries or fields. This will have a good effect on gathering B-side user groups.
In addition, the impact of the current product and the introduction of Microsoft Accelerator media resources will play a very important role in accelerating the concept of smart glasses in the C-end market. However, if the company can form technical cooperation with HoloLens as expected, the turmoil caused may even be moved by foreign markets.
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