Why doesn't VR/AR products be released at Apple's fall conference?

2016 has already passed three-quarters of the first year of the VR. If there is any news about the technology circle breaking the circle of friends, it must be Apple's press conference. This company, which is known for its rigorous and rigorous products, when almost all of its peers announced VR, once again disappoints everyone and there is no new product of virtual reality.

Yes, this is an apple! Even though we know from a lot of news and information, Apple has already won a lot of VR/AR patents, and related personnel are already in charge of R&D in this field. Even CEO Cooke made it clear that VR is a good thing. However, when it came time to launch products, it has been silent.

You know, Apple's usual style of doing things is not to say it, a blockbuster. Although VR is hot this year, the overall level of development has yet to be greatly improved. As an independent Internet ecosystem, Apple must fully deploy a huge product line from hardware to software to content in order to do VR well. To put it plainly, this is a basic project. Once again, the companies that need to work hard will need enough time to prepare.

Then, even though VR is very hot this year, almost all listed companies have announced VR, but almost half are announced for announcement. There are not many companies that really let go of VR, and they want to launch VR products in a short period of time. There are technical risks on the one hand and market risks on the other. Companies such as Apple, as long as a beckoning, the best talent and resources quickly arrived, so VR / AR products have not yet been released, Apple's abacus estimate is: let the bullets fly for a while!

Of course, this does not mean that Apple is not preparing. After all, VR's market will be the next big cake. Apple can't possibly want to take a bite. But how to bite and when to bite, Apple has its own methodology. Judging from this release of hardware products, Apple products are getting closer and closer to VR/AR.

First, at this press conference, Nintendo was the most honored guest. Nintendo's stock price has soared with a "Pokemon" fire around the world of AR games. This time Mario's father, Miyamoto Shima, was invited by Cook to the conference platform. He also announced that Apple’s joint Nintendo release of Super Mario for iOS and Apple Watch’s version of Pokemon GO is already the first step toward AR. step.

Second, the biggest highlight of this Iphone7 is the dual camera function. Plus uses a dual 12-megapixel main camera, which is a wide-angle and telephoto lens, and supports 2x optical zoom and 10x digital zoom. Some commentators think this is an important signal to virtual reality. As long as all aspects mature, Apple's dual camera system can be turned into a powerful virtual reality, augmented reality device.

Third, this time in addition to mobile phones, watch wearables have also been updated. We know that virtual reality is inseparable from the eyes. Its form must be a wearable device. Watches have little to do with VR at the moment, but there are many technologies inside that can be used in VR helmets in the future. Saying the update iterations of these products is actually paving the way for the next virtual reality hardware.

It is already a fact that Apple wants to do VR/AR, but dragging aside words is mainly based on the consideration of the company's brand. Next year is the 10th anniversary of the Iphone, which means that in the next few months, Apple must have enlarged the time. Innovating on mobile phones and computers is the biggest pressure Apple faces. The entry into VR/AR also means that its products have entered another era. From this point of view, pushing virtual reality to the next year is reasonable, and the next year's market will be another look.

When we talk about Apple in a circle of friends, we actually need to learn more about the logic of its products. The VR industry has come to the present day. It is practically seven points of false fire. From a short-term perspective, bad money drives out good money. In the long run, good money must become a product that people flock to. Whether it is an entrepreneur or a product developer, I recommend not rushing to launch the product. At this stage, the market and technology change every day. Choose the most appropriate time to launch, so that capital and the market can be highly recognized, you may become the next apple.

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