The giant car food market, the car networking industry is heating up

With the rapid development of 5G, the concept of the Internet of Things is accelerating. In 2016, the analysis of the market prospects of the car networking industry believes that car networking is an important branch of the Internet of Things, and its development is heating up. Intelligentization will be the future trend of the Internet of Vehicles. It is expected that the Internet of Vehicles is expected to enter a golden period of rapid development in the next decade.

In recent years, with the development of car networking and new energy vehicles, the automotive industry has been in frequent contact with corporate giants in other fields. At many Internet events, bosses from companies such as Tesla and BYD also appeared. At the same time, more and more technology giants are also beginning to try to cross-border "making cars" and entering the car network.

Giants divide the market cake, the car networking industry continues to heat up

Samsung Electronics acquires Harman to enter the car network

On November 14, Samsung Electronics announced that it will acquire Harman InternaTIonal Industries, a US auto parts supplier, for $8 billion. This acquisition can be said to be Samsung's largest transaction to date, and is also considered by the industry to be a sign of Samsung's entry into the automotive sector. . Samsung Electronics also said that the deal will help Samsung Electronics enter the automotive electronics field and develop the car networking market.

It is reported that after the transaction is closed, HARMAN will operate as an independent subsidiary of Samsung and continue to be led by the existing team. Samsung said it will continue to maintain HARMAN's office space, factory facilities, headquarters and all consumer and professional audio brands. The transaction is expected to be completed by the middle of next year.

Samsung Vice Chairman Quan Wuyi said: "HARMAN perfectly fills Samsung's vacancies in technology, products and solutions. The alliance between the two parties is a natural extension of the car development strategy we have been pursuing." Previously, Samsung Deputy Director Chang Li also said that he is reshaping Samsung. In the downturn of the smartphone business, Li Zaiyu hopes to promote Samsung's early recovery by selling non-core assets and narrowing the scope of business, and entering the auto parts market will help alleviate Samsung's dependence on consumer electronics.

MediaTek lays out the automotive electronics market

It is not difficult to find that the automotive electronics market has become a must for the industry. In recent years, MediaTek has also begun to actively deploy and cooperate with Chinese mainland enterprises to preemptively eat this attractive market cake. In the past month, the layout of MediaTek has gradually taken root, making it competitive in the next era of competition.

In recent years, in addition to increasing investment in the existing communications field, MediaTek has also increased its presence in emerging industries such as the Internet of Things, artificial intelligence, big data, robotics and vehicle power. Since the beginning of this year, MediaTek Chairman Cai Mingjie first sold MediaTek's Hefei-to-investment company, Jiefa, to NavInfo for US$600 million. At the same time, MediaTek will also propose an investment or joint venture with no more than US$100 million. New strategy alliance. MediaTek is trying to deepen its layout in the car network by aligning itself with the new strategy of NavInfo.

Although MediaTek sold Jefa, the company is still actively developing autopilot system and vehicle information products, and at the same time, through the alliance with NavInfo, we will jointly join the pre-installation market. In this industry, MediaTek has almost ate OPPO, Vivo and other orders from mainland emerging mobile phone brands this year, giving Qualcomm considerable pressure on market share. Research institute ICInsight also predicts that MediaTek will have up to 29% this year. Performance growth.

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