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At this year's National Conference, the "Village Revitalization Strategy" has undoubtedly become a hot word. The Central Rural Work Conference and the Central No. 1 Document continued to exert their strengths, indicating the course for the reform and development of agriculture and rural areas.
It can be said that the "village revitalization strategy" is a major development and co-ordination! Characteristic towns, pastoral complexes, beautiful rural construction, poverty alleviation projects, integrated development under this strategy! The rural revitalization strategy is the first strategy of the 19th National Congress and tourism!
At present, more and more attention is paid to the concept of rural landscape lighting planning and design. The rural landscape lighting planning takes the rural natural landscape and the quaint humanistic environment as the core, retains the cultural characteristics of the local villages, and can reasonably improve the economic value of rural tourism.
The 2018 government work report also pointed out that actively expanding consumption and promoting effective investment, creating a global tourism demonstration zone. “Global Tourism†was first written into the government work report in 2017, and proposed to improve tourism facilities and services, and vigorously develop rural, leisure and global tourism. Tourism is also playing an overall role in broadening development ideas, innovative thinking models, and stimulating endogenous motivation.
As a multi-intensive industry, tourism is essential for integration. In 2018, companies with strength and market will strengthen their influence in creative design, channel innovation, model exploration, quality improvement, and special customization. As an important part of tourism construction, the connection between lighting and tourism industry is getting closer and closer. The development of tourism economy provides a broad market and growth opportunity for the lighting industry.
The High-tech Research Institute LED Research Institute (GGII) said that thanks to the promotion of policy promotion in various countries and regions around the world, the landscape lighting market will continue to increase. In 2017, the global landscape lighting market will reach 275 billion yuan, of which the Chinese market will reach 680. With a year-on-year increase of nearly 22%, China has become the world's largest landscape lighting market.
In the future, as the urbanization process continues, it is believed that in the next few years, whether it is a first-tier city or a second- and third-tier city, the demand for landscape lighting will continue to grow rapidly. In particular, the state's policy on urban public lighting, urban landscape renovation and smart city construction in the PPP model is still increasing, the real estate landscape lighting market is developing rapidly, and cities along the high-speed rail and tourism culture cities are lighting the landscape. The degree of emphasis will be strengthened, and multiple positive factors will jointly promote the continuous and rapid growth of the demand for landscape lighting.
GGII expects that the size of China's landscape lighting market will reach 78 billion yuan in 2018, with a growth rate of around 15%. Thanks to the continuous heavy volume of the landscape lighting market, lighting engineering companies such as Jinda Lighting, Qianbaihui, Mingjiahui and Dart Lighting have successively won the bid for large-scale lighting engineering renovation projects and gained high influence in the industry.
On the evening of January 3, Alto Electronics issued a bid announcement, and the company's wholly-owned subsidiary Qianbaihui was recognized as the winner of the “Xi'anæµçž Ecological District Landscape Lighting Improvement Project (EPC) Projectâ€. The winning bid of the project is RMB 0.99 billion;
On January 12th, Qianbaihui became the successful bidder for the four-standard project of the general contracting along the important roads of “Beautiful Qingdao Action†(Hong Kong Road, Donghai Road and Macau Road), with a winning bid price of 188 million yuan.
If these successful bidding projects are finally signed into a formal contract and successfully fulfilled, it is expected to have a positive impact on Alto's 2018 annual operating results. It will further enhance the influence of Qianbaihui in the industry and promote the development of Alto Electronics in the smart lighting sector.
Jinda Lighting, another major lighting engineering company, has completed the most famous nightscape projects in the country in recent years: the Belt and Road Summit Forum, the G20 Hangzhou Summit, the Xiamen BRICS Conference, the Yangtze River First Light Show, building or participating in the construction. Night scenes in Kunming, Leshan, Shangrao, Chifeng, Xi'an, Ningbo, Gejiu, Maotai and Hanzhong.
Of course, as the largest night lighting enterprise in China, Liard's lighting business will also boost the “Happy City†strategy of Liard in addition to the double income and profit.
What is certain is that China's economic growth and urbanization are the long-term driving force for the development of the landscape lighting industry. Multiple benefits have helped the industry to erupt in the short-term, and the development of infrastructure construction, urban night travel economy, characteristic towns, Belt and Road, PPP, etc. is an important driving force for the rapid growth of the industry. What's even more gratifying is that the nightscape of China's cities and the night travel economy are only the beginning. It can be expected that the industry will continue to grow by more than five years.
Xin Mingfeng, general manager of Jiansen Technology, said: “Landscape lighting can form a city's unique characteristics and style. Local governments are also paying more attention to the development of urban landscape lighting, and continue to launch landscape lighting engineering renovation projects for LED lighting. Lighting companies have brought more opportunities. Jiansen Technology is a professional high-power outdoor waterproof power supply, which is very optimistic about the development prospects of the landscape lighting market."
However, there are a large number of enterprises in the lighting engineering industry, and there are more than 20 enterprises with double-level qualifications. The landscape lighting enterprises are mainly distributed in Jiangsu, Guangdong and Beijing. The industry has low concentration and fierce competition. It has not yet formed a nationally influential enterprise. However, leading companies with high market share have emerged in various economic circles.
It must be said that due to the low concentration in the industry, the large number of enterprises and the uneven business qualifications will lead to increased market competition. It can be foreseen that the lighting engineering industry will inevitably have a new round of integration, and the situation of survival of the fittest will be more prominent.
Therefore, before the new round of integration, major landscape lighting engineering companies began to work hard to create a new market segment and become the first. Especially since the concept of “smart city†was put forward, the intelligent practice and application effects of the new generation of information technology characterized by intelligence in transportation, energy and urban green development have gradually emerged. Intelligent control technology makes urban living lighting reach the state of “wisdom†and “greenâ€.
With the improvement of the requirements of “wisdom†and “green†in landscape lighting, the demand for intelligent power supply in outdoor lighting engineering applications is gradually increasing. In order to meet the intelligent demand for outdoor lighting applications, Jiansen Technology has invested in the research and development of various new products such as intelligent constant power supply in 2017, and has made major breakthroughs in existing technologies.
It is believed that with the joint efforts of many driving companies, lighting companies and lighting engineering companies, the era of wisdom and greening in the Chinese landscape lighting market is about to usher in a new future.
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