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Imagine such a scene. When you wake up in the morning, you lazily pick up your mobile phone in the bed and click on the morning mode in the smart home app. At this time, the curtains in the home are automatically opened, and the fresh air system brings the purified air. The air conditioner also starts. jobs. In the kitchen, the coffee machine automatically brews the coffee, and the breakfast machine omelet the toast. After the washing is finished, the breakfast is already done, and the cleaning work has already been done. When you walk out of the house, all the appliances in the room can be automatically powered off, waiting for you to turn back when you go home.
This is a simple smart home scenario
What is smart home? For the average consumer, it can be understood as residential automation. Our preset requirements are stored in intelligent control centers (such as central gateways), which use voice and touch to issue commands in an interactive manner. Home devices (such as appliances) rely on sensors to sense environmental changes and automatically analyze them. Throughout the process, we only need to ask for the requirements, and the home equipment can automatically complete the target task. In the future, with the continuous maturity of artificial intelligence technology, smart homes can finally achieve the goals that they can achieve.
Smart home can be said to be the embodiment of IoT technology that is closest to consumer life. By interconnecting the devices in the house, data sharing is realized, and a complete interactive network is constructed. This shows two ways to build a smart home. One is the smart home solution for the entire home. However, this type of scheme is limited by the actual cost (requires large-scale renovation of the house) and is difficult to be accepted by ordinary consumers. The second category is to automate the connection and integration of different brands of smart home items through the smart home platform. This kind of method starts from a single product, promotes the whole with a single product, is economical and convenient, and is more suitable for ordinary consumers.
With the development of the Internet of Things and 5G technology, the number of manufacturers entering the smart home field has proliferated, and smart homes are gradually becoming reality from the idealized scene, entering thousands of households. But just like every chaos that will be experienced before the change, the smart home market is also facing too many standards, too many manufacturers and too much ecology.
Smart home eco modeAt present, there are two types of providers of smart home solutions. One is the traditional home appliance manufacturer, and the other is the new Internet company. Traditional enterprises are represented by manufacturers such as Haier, Midea and Gree. Upstart enterprises include soft and hard technology companies such as Apple, Xiaomi, and Samsung, as well as technology companies such as Alibaba, Google, and 360.
Traditional home appliance manufacturers mainly focus on providing single-product home appliances, and use single-product home appliances to drive the construction of smart home platforms to improve user stickiness. Their advantage lies in the hardware. Considering that home appliances are indispensable products in life, traditional home appliance manufacturers use single-product home appliances as an entry point to attract users through intelligent operation on single-product home appliances. Note that at this point the appliance itself can be "smart" without the need for other accessories.
The advantage of this mode is convenience. A single home appliance can give a total solution in a certain field. Of course, the disadvantages are also obvious, and it cannot realize interconnection operations. If the number of electrical appliances of a brand in a consumer's home is limited, it will not be able to achieve interconnection. For a better experience, either use a brand of home appliances or buy accessories. The former is not realistic except for brand fans, while the latter requires additional costs.
Therefore, for traditional home appliance manufacturers, the key point in the field of smart home is to promote more users to buy products. This requires home appliance manufacturers to provide truly intelligent and compatible single products. A single product is good enough to drive sales of other products in the company. This is a good example of the iPhone. When the number of home appliances in the user reaches a certain level, a better smart home experience can be achieved. A good experience will surely drive consumers to buy more products to achieve a closed loop of the platform.
Haier's U+ solution is the representative of traditional home appliance companies in the field of smart home. Compared with the traditional smart home platform, U+ further proposes an open slogan. Haier knows that it is not enough to rely on its own efforts to meet the smart home of the AI ​​era. It hopes that the entire industry can participate. Therefore, in addition to its own products, the U+ platform is also compatible with mainstream technical standards.
Recently, Haier released the latest version of U+ Cloud Brain. Haier positioned it as a smart home understanding and decision-making center, and injected a knowledge map to connect users and services, devices and services. Haier paints a grand blueprint for its smart home solutions. With the influence of Haier in the domestic appliance market, U+ will become the first solution for smart homes in China.
If you can't launch good products to attract users, traditional home appliance manufacturers can also choose to go to the smart home platform and transform into a hardware provider to achieve "counterattack." At present, this kind of operation is more in line with the current reality.
Most of the smart home platforms we are talking about are the solutions provided by the new Internet companies. Of course, this type of solution can also be broken down into two options. One is the Mijia smart home solution represented by Xiaomi. Mijia smart home solutions mainly provide intelligent hardware, supplemented by software systems, so that non-smart home appliances become smart home appliances.
Specifically, the Mijia smart home solution relies on a multi-function gateway as the center, supplemented by human sensors, door and window sensors, etc. to achieve a simple smart home experience. As an example, after using the Mijia air conditioner companion, the user can view and control the air conditioner status through the mobile phone. At this time, it can automatically adjust the switch state of the air conditioner with the Mijia temperature sensor, and the door and window sensor can automatically realize the operation of opening the window and turning off the air conditioner.
The smart home solution in the early days of Mijia is relatively basic and suitable for the transformation of non-smart homes nowadays, but because it is added later, the function is only on the surface, and there is no deep integration, and the problems that can be solved are limited. The distance from real smart home solutions There is a greater distance. However, its advantage lies in its low cost and its positioning in the entry-level smart home experience, which is very suitable for consumers interested in smart homes. Of course, Mijia also recognizes this problem. It has already started to develop more in-depth customized products with more manufacturers, and expects to continue to expand the ecology.
The second type of solution is a platform-like solution such as Apple, Google, and Samsung. This type of solution is mainly to establish a smart home agreement, providing a basic software platform, but the specific hardware is provided by partners. The model can refer to Apple's App Store, Apple provides a platform, and software developers provide software to achieve a win-win situation.
Apple has been in the smart home field for a long time, and the HomeKit platform has been launched for a long time, and the number of participating companies has gradually increased. At present, products supporting the HomeKit platform have covered small parts such as lighting, sockets, thermostats, garage doors, anti-theft systems and other large components. Relying on hundreds of millions of iOS users, HomeKit is extremely competitive. With the launch of HomePod, a smart home solution with Siri as the core of interaction will show us its true capabilities.
As Apple's old rival in the field of smart phones, Samsung will naturally not give up the smart home market. Unlike Apple, Samsung itself is also a top home appliance company. This unique property allows Samsung to maximize the integration of hardware and software resources. With the SmartThings Cloud platform, Samsung will connect all its products. With Bixby's intelligent voice assistant, Samsung offers smarter interactive services for its products. Referring to Samsung's success in the field of smart phones (from hardware to software), Samsung's achievements in the smart home field may be even higher. If this is the case, the success of the SmartThings Cloud platform will certainly attract more vendors to participate, and ultimately achieve a virtuous circle.
How to promote smart home to thousands of households? This is a question that every smart home manufacturer needs to think about. Consumers choose smart home products, and more are considered from the perspective of convenient life. Excellent smart home products must provide consumers with a comfortable, healthy and secure experience, solve the pain points of users, and must not be intelligent and intelligent.
In the specific purchase behavior, most consumers choose smart home products from three aspects. The first is the compatibility issue of the product. Taking into account the reality, we default consumers to buy smart homes are more to supplement (not new home renovation). At this point, whether the intelligent central control system (such as the gateway) is compatible with the single product, whether it will cause adverse use consequences, will become the focus of consumers.
The second is the price issue. For supplemented smart home products, consumers not only have to bear the cost of purchase, but also bear the cost of installation (such as the need to reinstall the smart switch). How to reduce the cost to meet the expectations of consumers is the key to promoting the popularity of smart homes.
Finally, we also need to pay attention to information security issues. When it comes to smart homes, it is bound to mention the network. When it comes to the network, it is naturally inseparable from the issue of network security. Once a smart home is broken by a criminal, it is equivalent to the life of the consumer. The consequences are unimaginable. Therefore, to ensure the safety of smart home products to the greatest extent, it is an inevitable requirement of smart home products.
At present, smart home solution providers can be divided into two categories according to their nature. One is the platform provider represented by Apple, which only provides a complete set of ecological access standards, and the open API attracts more manufacturers to enter the market. One is a traditional home appliance manufacturer represented by Haier and Gree. Due to the richness of its own production line, it is possible to realize the operation of a whole set of smart homes. At present, both sides have their own strengths, so how will smart homes develop in the future?
Here is a less responsible prediction, and an open platform may be the winner of the future. In the smart home sector, it is difficult to define the ecology with pure openness and closure. As mentioned above, even manufacturers such as Haier that can provide complete services for smart homes are actively promoting the construction of the U+ platform. The competition of the smart home platform in the future is ecological competition and more standard competition.
The smart home market is currently in a chaotic period. To give an example, let's not talk about the differences in the standard interface of each manufacturer's products. A single data transmission protocol, there are currently five kinds of infrared, Bluetooth, WiFi, ZigBee and Z-Wave. Among the five protocols, various connection technology protocols have their own strengths, and each has a suitable scenario. Future smart home items are cost-optimized to be compatible with more protocols, or different protocols based on different scenarios.
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